The Summer Heats Up with WXII May 2010 Highlights

MORNINGS ARE BRIGHT ON WXII! In May’10, The Today Show (M-F/7-9a) ranked #1 in the Time Period among All Key Demos! Source: May10 Nielsen VIP Ranked by A1849 RTG

DAYTIME IS GROWING ON WXII! In May’10, Regis & Kelly (M-F/9-10a) and The Today Show II (M-F/10-11a) posted growth in Key Demos! Source: May10, Feb10 Nielsen VIP

NOON NEWS GROWS ON WXII! In May’10, WXII 12 News at Noon (M-F/12n-1p) posted year-to-year ratings growth among Adults and Women 25-54! Source: May10, May09 Nielsen VIP + 20% + 9%

DAYS OF OUR LIVES IS #1 In May’10, Days of Our Lives (M-F/1-2p) was the #1 ranked soap in the market among Key Women Demos! Source: May10, Feb10 Nielsen VIP Days of Our Lives posted book-to-book share growth! Ranked by W18-49 RTG

WXII TOPS THE CHARTS IN EARLY FRINGE ! In May’10, Oprah (M-F/4-5p) ranked #1 in Early Fringe among Women 25-54! Source: May10, Feb10 Nielsen VIP Dr. Phil (M-F/3-4p) posted book-to-book share growth in Key Demos! Ranked by W2554 RTG

WXII IS THE #1 NEWS AT 5P! In May’10, WXII 12 News (M-F/5-6p) posted year-to-year ratings growth in All Key Demos! Source: May10, May09 Nielsen VIP WXII 12 News ranked #1 5p Newscast in the market among Women 25-54! + 9% + 22%+ 3% + 27% Ranked by W25-54 RTG

WXII IS THE #1 NEWS AT 6P! In May’10, WXII 12 News (M-F/6-630p) posted year-to-year ratings growth in All Key Demos! Source: May10, May09 Nielsen VIP WXII 12 News ranked #1 6p Newscast in the market among Adults and Women 25-54! + 3% + 5% + 19% + 16% Ranked by A2554 RTG

ENTERTAINMENT TONIGHT TOPS IN ACCESS! In May’10, Inside Edition (M-F/7-730p) and Entertainment Tonight (M-F/730-8p) were among the top 10 programs in Access among Women 25-54! Source: May10, May09 Nielsen VIP Inside Edition posted year-to-year ratings growth in All Key Demos! Ranked by W25-54 RTG

WXII continues to be the #1 choice for Late News. M-Su/11 p.m. RTG A18-49A25-54W18-49W25-54M18-49M25-54 WXII News at 11p WFMY News 2 at 11p WXII THE LATE NEWS LEADER! Source: May10 Nielsen VIP