© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS LESSON3-1 GOALS  Describe influences of culture on global business activities.  Explain the role of subcultures. CULTURE AROUND THE WORLD

© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS 2 Cultural Influences in International Business A culture is a system of learned, shared, unifying, and interrelated beliefs, values, and assumptions.

© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS 3 The Subcultures Within a Society Influences of cultures and subcultures Subculture of U.S. business Variations in business subcultures worldwide

© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS LESSON3-2 GOALS CULTURE AND SOCIAL ORGANIZATIONS  Describe how family relationships can affect culture.  Explain the role of societal influences on culture.

© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS 5 Family Relationships Family units nuclear family extended family Family-work relationships

© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS 6 Society’s Institutions Education Gender roles Mobility Class system

© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS LESSON3-3 GOALS COMMUNICATION ACROSS CULTURES  Understand the importance of knowing another language for global business success.  Compare direct and indirect communication.  Describe the influence of nonverbal communication.

© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS 8 Major World Languages Chinese, Mandarin874,000,000 Hindi366,000,000 English341,000,000 Spanish322,000,000 Bengali207,000,000 Portuguese176,000,000 Russian167,000,000 Japanese125,000,000 German100,000,000 Korean78,000,000 French77,000,000 Chinese, Wu77,000,000 LanguageNumber of Speakers

© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS 9 Learning a Second Language RankLanguage 1Japanese 2-3 (tie)French and Spanish 4German 5Chinese 6Russian 7Arabic 8Portuguese 9-10 (tie)Italian and Korean Business Languages Useful to Learn

© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS 10 Direct and Indirect Communication Contexting refers to how direct or indirect communication is. A low-context culture is one that communicates very directly. A high-context culture is one that communicates indirectly.

© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS 11 Nonverbal Communication Body language Appearance Eye contact Touching Personal space Color Numbers Emblems Smells

© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS LESSON3-4 GOALS  Identify and explain five major types of values that vary from culture to culture.  Describe the two major reactions to cultural differences. VALUES AROUND THE WORLD

© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS 13 Values Vary Among Cultures Individualism and collectivism Technology Leadership, power, and authority Religion Time

© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS 14 Adjusting to Cultural Differences Ethnocentrism Reactions to cultural differences Culture shock Reverse culture shock