What is InRiver PIM? Robert Scholten Estrix 1

Control your product information enable the power of multi-channel publishing

PIM definition PIM is a software product category and enterprise initiative for collecting, authoring, rationalizing, and publishing or syndicating product information across multiple internal systems and exposing it externally. PIM includes tools for managing workflows, user permissions, and other controls to direct processes related to the product information.  PIM typically takes product information from multiple internal systems and augments it with additional marketing and branding attributes that other enterprise applications like ERP systems don’t capture.

Testimonials inRiver PiM has given us higher information quality and a more efficient product workflow. This have helped us reduce cost and given us a good opportunity and flexibility to expand our business In the future. We would never been able to maintain so many websites with product information and use the same organisation without inRiver PIM! New Wave Group Haléns, mailorder company Estrix has done a quick, fast and professional implementation at Bauwerk. Today we have reduced the lead times significant when publishing our product on the web. The system is user friendly which makes the organisation quick to adopt and work with the system. The lead time for publishing is much faster now and we are also sure that the information is correct which is a big benefit. Manfred Lüthi Head of IT at Bauwerk Parkett AG.

What is product information?

What are Channels?

More channels… Catalogues Price Lists Product leaflets Technical Documentation Image Banks Checkout System Retail Computers Mobile phones ….. 7

Demands for PIM e-Channel Frequency More Markets Multichanneling New business, M&A, brands, etc Demands e-Channel Has exploded in recent years. Increasingly important channel for reaching the right audience with the right offer. Frequency Companies communicate more frequently with customers. Higher demands more production of marketing materials. More Markets Every company continues to expand geographically. The same products are saleable in many countries & regions. Multichanneling Success to process the customers more channels increases the loyalty and profitability of customers. Product Lifecycle Product life cycles are becoming shorter and shorter. The outcome is more products to handle per unit time. Demanding Customers Customers expect more and more information about the products they are considering buying / bought Vadärdetdåföraffärsmässigafaktorersomleder till attföretagharettstörrebehovav PIM…

The Process

Product life cycle workflow InDesign CRM Websites, e-com, portals, etc. ERP Excel CRM Photo Text Translations Productsheet In assortment ERP Excel Out of assortment A product Feedback to prod. dev. A possible product PDM PLM PDM PLM Pre ERP A sketch Canvas Illustrator InDesign 10

Product Management ERP PIM PCM Channeling Publish Supply ERP information: Information needed to complete a transaction. Weight Size Price Channel specific: Manage all aspects of the channeling : Web layout e-Commerce InDesign layout Publish Supply PIM Starts here.. Release Enrich Market related information: Information needed to sell a product. Sales arguments Translations Images Product description PCM starts here Channel planning/Assortments: Planning and grouping into the assortments to meet different requirements in different channels

Typical Marketing Process Order Create Watch Edit Translate Approve Publish Sourcing Translator Coordinator Editor Photographer Product/Marketing Manager Supplier

Information Layout Message Productivity Time to market Status on campaign New markets Naming images No meta-tagging Relations product - image Batch upload Softer fabric Sharper nails Harder helmets Which product is next InDesign Translate New Product Change images New assortment Campaign Image quality Tables Heavy document Assemble products Plan catalogue layout Information Graphical Profile Social engagement Web 2.0 Interaction Presentation Web publishing System Layout e-Commerce System Message Transaction Cross sell New assortment Segmentation Offer/Campaign Easy to find the right information Not confusing – easier to make a decision to buy Same message in all channels

The Solution

Standard scenario before PIM Product development Marketing IMAGES Suppliers Sales C:\My docs ERP FILE SERVER WCM

Photographer or Agency PIM Suite overview Manuals Point-of-sale Advertising Print Web E-mail output rules metadata workflow Photographer or Agency Product Development Marketing Department database CRM ERP PLM Continuous process 16

What does this mean? PIM suite is an integrated part of your IT infrastructure Integration between ERP, CRM and Exchange server is needed, to ensure future growth with the IT strategy Solutions are generated modular, meaning that the PIM suite has an easy connection to all systems: Web and e-com Catalogue production (via inDesign) PDF generating solutions (PDF lib, Pagemaker, etc) Emailing services via CRM or Exchange, via for example PDF templates Export and import (XML, XLS, etc) In one sentense: PIM possibilites depends on the integration within the IT infrastructure and the needs of the organization. Each connection can be a modular system with their own input and output!

The Product as information carrier The process The product offering Produktenärinformationsbäraren? Varjekanalharolikaförutsättningar, olikainformationstypersom man villanv. Förattkunnaapliceraregelverksommöterupp mot respkanalbehöver vi brytanerprodinformation I småbeståndsdelar, Produktenäravgörandeinte plats (Kanal)

PIM suite – ControlRoom, to work on the information during the life cycle 19

Clean & Lean Data model Product Item Resource File

Web based channels in one output MSN, Skype, Cell phone PIM Content management E-commerce Image bank Facebook, Linkedin, etc 21

Print based channels in one output 3. to use in InDesign 2. to one repository 4. to save 90% in catalogue production PIM 1. from database

ERP integration, one point of entry Product 1 in Movex Hardcopy print Product 1 in PIM (enrichment portal) digital