Business as usual is not an option Idar Kreutzer, adm. direktør Finans Norge First House, 22. januar 2013

A global market in transition

Business as usual is not an option Today and BAU: The world is on an unsustainable track Vision 2050: Around nine billion people live well, and within the limits of the planet Source: World Business Council for Sustainable Development, Vision 2050

The pathway to Vision 2050

Source: World Business Council for Sustainable Development, Vision Redefining strategic framework for business Increasing complexity of risk Changing consumer behavior Business Evolving framework conditions Rising cost of capital Fluctuating prices and availability of raw materials ”Those companies that wait to be forced into action or who see it solely in terms of reputation management or CSR, will do too little too late and may not even survive.” Paul Polman, CEO Unilever

Significant needs for investments Expected investment needs for urban infrastructure up to 2030 (US$ 1000 milliarder) Systems planning Infrastruture Water Technology Buildings Finance Many opportunities... Source: Booz Allen Hamilton, 2007

It should happen…

Powerhouse - constructing Norway’s first energy positive building ”If you want to succeed, you need restrictions that make things difficult. Limitations make you think.” Partnerships

Hydro takes a leading position in redesigning production Kg CO 2 e / Kg aluminum Source: Hydro. Average specific emissions from Hydro’s Norwegian smelters KWh / Kg aluminum Lower emissions -70% Lower energy use

Future Today New decentralised businessmodels

It is not just about the tools…

Active disengagement Culture eats strategy for breakfast! …it is about leadership and culture

Ownership Acceptance Understanding Knowledge How do you implement a successful change process?

Leadership for sustainability Sustainability is the single biggest business opportunity of the 21st century The most important thing I have learned since becoming CEO is context. It’s how your company fits with the world and how you respond to it. Jeff Immelt, CEO The General Electric Company Harold Lee Scott, Jr, former CEO Wal-Mart

Future business champions are those who develop products and services in a way that unites the global social and environmental challenges with their own profitable growth