© 2015 Modus Operandi, Inc., All Rights Reserved. 1 SHIFTING THE PARADIGM: THE VALUE OF INNOVATION IN DRIVING ENTREPRENEURSHIP

Innovation and entrepreneurship often go hand in hand Do we really understand these concepts? How do these things apply to space exploration and other hard-core scientifically driven domains? This talk will examine some of the key elements of innovation and entrepreneurship and show how new approaches to Data Science can help attain them

© 2014 Modus Operandi, Inc., All Rights Reserved. 3 Organization, structure, direction and leadership amidst the chaos of the everyday Seeing the potential of something before it exists is an important quality Objectives should be driven by strategic decisions as well as tactical ones Technology continues to rapidly change our world – seeing the next big thing is becoming more important Entrepreneurs must deal in the abstraction of the possible, while creating the actual. WHAT IS THE VALUE OF THE ENTREPRENEUR? “Out of every one hundred [people], ten shouldn't even be there, eighty are just targets, nine are the real fighters, and we are lucky to have them, for they make the battle. Ah, but the one, one is a warrior, and he will bring the others back.” ―Heraclitus

© 2014 Modus Operandi, Inc., All Rights Reserved. 4 Innovation is stretching one’s conceptual boundaries and embracing the art of the possible Innovation thus provides the underlying conceptual capital necessary to be entrepreneurial. Innovation is about generating concepts and ideas that at their very core are disruptive Provide an upheaval of commonly accepted norms Entrepreneurs take innovative concepts and use them to produce new goods and services INNOVATION AND THE ENTREPRENEUR

© 2014 Modus Operandi, Inc., All Rights Reserved. 5 INNOVATION, ENTREPRENEURS AND SPACE We continue to progress scientifically and technologically at an alarming rate It is still important to embrace innovation to challenge our fundamental scientific assumptions We need to feed entrepreneurialism that attempts to put those innovations into action  In space travel new ideas are required for: Propulsion and energy – to extend farther into space Communication devices for longer ranges New navigation systems (and clocks) Robotics and augmentation of the human body (blood loss, bone density, muscle atrophy, etc.) Newer & smaller data storage and retrieval devices Data science is a growing field that allows us to create and utilize new forms of data to solve complex scientific problems

© 2015 Modus Operandi, Inc., All Rights Reserved. 6 LESSONS FROM THE INTELLIGENCE DOMAIN Real-World Data & Knowledge Capture Flexible UIs and Model Mgt. Ontologies and Data Models Large Scale Graph Stores Users, Collaborations, Curations Similar to space exploration, the intelligence domain offers a glimpse into Data Science complexities: Complex environments require detailed analytics capture Large-scale connectivity is needed between data and real world facts Reasoning is needed to infer missing data and codify patterns Situational awareness needs utilize context - Spatial, Temporal, Cognitive and Social Context all matter Users need to collaborate over the same data simultaneously

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