Spanish Peaks Resort Retreat from the Ordinary! Brian Dolan Rob Salaki Frank J. Bruno Chris Joyce Erin Flanagan.

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Presentation transcript:

Spanish Peaks Resort Retreat from the Ordinary! Brian Dolan Rob Salaki Frank J. Bruno Chris Joyce Erin Flanagan

History  Founded in 2002  Private Golf/Ski Community  Old Indian Crow legend  Abraham Lincoln

Situation Analysis  Second/Third Home  Social Appeal for “Montana” Untamed west Untamed west  Escape from Busy life to serenity “Get Away” “Get Away”

Prospect  Who: Philip Vanderwall  Where: From Connecticut  Why: (same as in Situation Analysis)  How: Informed through Direct Mail

Why Spanish Peaks?  Last undeveloped western ski market  First Entry, unspoiled Montana  Heritage – Yellowstone National Park  Hotness, great appeal  Remote but not removed

Marketing Mix  Product  Price  Place  Promotion

Promotional Plan Advertising  Use New and Current Ads Magazines Magazines Wall Street Journal Wall Street Journal Painted Posters Painted Posters “Built-out” ski areas “Built-out” ski areas

Sales Promotion  General Motives  GMC Celebrity Pro-Am Golf Tournament Bottom Line Attraction + Awareness = Advancement

Marketing Objective  Past/Present  July members 80 members  Clubhouse Completion  $37 mil. Infrastructure Improvements Summer 2004 Summer 2004  Future  Spring members  Lodge Completion