PBS TeacherLine Station Models WHRO

Virginia’s PBS TeacherLine WHRO Overview  Community Licensee Owned by 17 Public School Systems  Education Staff Size  13 Full-Time  1 Part-Time  Dozens of Contract  Other Internal Support  Education Services  Instructional Television  Ready to Learn  Internet Service Provider  Teacher Training  Student Instruction  Networking  Group Purchases

Virginia’s PBS TeacherLine WHRO Overview (cont’d)  Financial Support  State ITV Contract  Membership Dues  Fees for Services  Grants  Underwriting

Virginia’s PBS TeacherLine Dissemination Overview  Partners  Virginia Public Broadcasting Stations  WCVE, Richmond  MHz Networks, Falls Church  WVPT, Harrisonburg  WBRA, Roanoke  University of Virginia  James Madison University  Funding Sources  Regional NCLB EdTech Consortia  School District Support  Individual Teacher Support  Grants  Underwriting  Staff FTE – 1.5  Annual Operational Costs - $339,000.00

Virginia’s PBS TeacherLine Reasons for Success  WHRO Ownership Structure/Extension of Technology-based Education Products/Services  Basic Marketing- Building the Brand  High Quality Product – Meets Virginia’s HOUSSE and SREB-expanded NSDC Standards and Aligned to Virginia SOL  Bundle Products to Meet Market Needs – Summer Mathematics Academy, I-CAN

Virginia’s PBS TeacherLine Challenges  Partner Sales Ability  Large School Division Competition  Eventual Loss of Major Grant Funding  New Competitors