Home Performance Opportunities Raising the Bar in Home Performance Contracting Larry Zarker BPI

Home performance is NOT for Do It Yourselfers.

Bureau of Labor Statistics: “Construction slow to rebound.”

Not Enough Stimulus? Doomsday Scenario without Stimulus Administration Projection with Stimulus * 7.7% (February 2013)

Dkdkd ddkk Small Firms Dominate in Remodeling Source: “A New Decade of Growth for Remodeling,” January 2011, Harvard Joint Center for Housing Studies.

Dkdkd ddkk Remodeling is a $300 Billion Industry Source: “A New Decade of Growth for Remodeling,” January 2011, Harvard Joint Center for Housing Studies.

Residential Energy Efficiency Investment is Growing

Dkdkd ddkk Money is in Existing Housing Source: “A New Decade of Growth for Remodeling,” January 2011, Harvard Joint Center for Housing Studies.

Incomes of $40-80K and $80-120K spent a combined $62 billion. $147 billion spent on professional services in the home. Large spending on homes with values less than $250,000.

GenX and Young Baby Boomers spent over $67 billion on their homes. $19 billion on jobs of $5-10K. $25.5 billion on jobs of $10-20K. Over 550,000 families spent more than $50K on home upgrades worth nearly $53 billion. Nearly 3 million people spent over $9 billion on $ projects in 2009.

Look, I love the blower door, but… We need a contractor’s MBA

What is BPI Accreditation? A professional credential awarded by BPI to contracting companies who commit to offering comprehensive “whole house” home performance solutions for their customers.

BPI Home Performance Contractor Model  Educate Customers on Whole-House  Offer Comprehensive Solutions  Get Key Staff Trained & Certified  Follow BPI Standards in Your Work  Last Do No Harm by “testing out”  Participate in Independent, Third-Party Quality Assurance Program

Solutions Based Selling Verifiable Results BPI Home Performance Contractor Model

Program Risk Management  Ensure appropriate use of funds  Taxpayer  Ratepayer  Increased Homeowner Satisfaction  Health and Safety Precautions  Reduced Liability for the Program Preventable Risk is too Much Risk

Building Analyst – goes beyond a traditional energy audit to perform comprehensive, whole- home assessments, identify problems at the root cause and prescribe and prioritize solutions based on building science.

Envelope Professional – quantifies performance and prescribes improvements to help tighten the building envelope (shell), stop uncontrolled air leakage and optimize comfort, durability and HVAC performance.

Heating – optimizes the performance of heating equipment within the context of the house as a system to help save energy and ensure occupant comfort, health and safety.

Air Conditioning and Heat Pump – understands the role of these systems within the whole home and how to diagnose and correct problems properly to achieve peak performance.

Air Leakage Control Installer* – demonstrates the ability to completely air seal all penetrations between conditioned and non-conditioned spaces. * Residential Building Envelope Whole House Air Leakage Control Installer (whew!)

Certification Provides Differentiation

Positioning in the Market Greed Ad for Individual Technicians Differentiation Ad for Contractors

Positioning for the HVAC industry

HEM/BPI e-newsletter

BPI Accreditation Costs How much does it cost to get BPI Accredited? Training for 2 Certifications: ($790 - $2,400) BPI Certification Exam Fees: $550 x 2 = $1,100 Accreditation and Quality Assurance: 1,500/year Total Estimated Initial Cost: $3,390 - $5,000

EmbroidMe Franchise Fees How much does it cost to open an EmbroidMe Franchise? Total Investment: $66,300-$187,400 Initial Franchise Fee: $35,500 Royalty Fee: 5% Advertising Fee: N/A Term of Agreement: 35 years Renewal Fee: $1.5K

GreenHomes America Locations

Thank you Further Questions Contact me at: Larry Zarker