BUSINESS PLAN IT IS NOT ONLY PLAN BUT ALSO OUR DREAM
JMG GROUP CO.,LTD ( J IGME- M ARTIN- G IANG)
ECO-TOURSIM RESORT SOLOMON ISLAND AUTOMOBILE SALES AND SERVICE HA NOI, VIET NAM AGRI-BUSINESSBHUTAN
Line of business Eco- Tourism Resort Expected date of start-up 1 st June 2011 Location of business Marovo Lagoon, Solomon IslandsVision,Mission Statement, Objectives and opportunities Statement, Objectives and opportunitiesVision “To be the preferred choice for customers in the eco- tourism industry”. Mission Statement “To thoroughly understand the needs of patrons, to consistently improve on their expectations by delivering personal services to them.” Slogan “Come discover somewhere completely different ” Objectives: 1)To be able to providing up-market services and ensure customers needs and queries are addressed promptly and satisfactorily. 2)To be the leader in the eco-tourism market in Solomon Islands. 3)Service and not profit orientated, customers are considered to be more important than profit. Opportunities: Eco-tourism is a growing market as tourists shift to environmental friendly destinations. Fall in the eco-tourism establishments in other Pacific Island countries to a more conventional five star hotels and resorts. Business experience Though we may be new to the Entrepreneurship world, we will take this as a challenge. We strongly believe and determine to become successful in our business venture, taking into account our educational background. 1. Business Proposal
Relevant experience, education, certificates and personal background Qualification: Bachelor of Arts (BA), USP Masters of Business Administration, (NEU) Bachelor Business Administration,(MU) Detailed products and/or services 20 fully furnished Bungalows (With hot water system, sling fan, and toilet facilities) 1Building(Restaurant and Bar) 1Building(Office and Reception) Activities: Include Jungle trails, sea kayaking, cultural activities, diving, snorkeling, fishing and world war II wreckage Strength Only three competitors(eco-tourism at its early stage of development) Niche market, upper and middle class tourists Close to Australia and New Zealand (main target market) Marovo Lagoon a world heritage site, also the biggest lagoon in the southern. Described by James A Michener as “the eighth wonder of the world” Marovo Lagoon a world heritage site, also the biggest lagoon in the southern hemisphere. Described by James A Michener as “the eighth wonder of the world” Good Infrastructure in place (airport, wharfs, telecommunication, electricity and hospital). World War II wreckage (Japanese and American tourists). Low cost of building materials (Local building materials).
Threat/ChallengesMicro: Dominance by market leader (Five Star Hotels and Resorts) Macro: Global warming (sea level rise) Earth quake, Tsunami and cyclone Economic Recession Political instability Weakness Unskilled man power in the service industry. Promotion and publicity in the target markets. Customers (including channels and distribution) SuppliersCustomers Mainly upper and middle-class tourists from Australia and New Zealand. World War II veterans from Japan and USA. Expats working in the country. Channel and Distribution Customers Travel Agent Resort On line reservation/booking Surrounding Villages(Building Materials, and cultural entertainments) Supermarkets(food Staff) Wholesalers (Beverage) 2. Customers and Suppliers
3. Required Funds and Fund Raising Note: Totals (A) and (B) must be equal. Required funds Amount(US$) Fund raising Amount(US$) Assets purchase / leasing I. Bungalows (20 units) - Materials (provided locally) - Materials (Modern) - Construction - Furnishing II. Restaurant & Bar - Materials (provided locally) - Materials (Modern) - Amenities - Construction - Furnishing III. Office and Reception - Materials (provided locally) - Materials (Modern) - Facilities - Construction - Furnishing IV. Boat & OBM - Boat (02 units) - OBM -Safety equipment V. Food and beverage in stock 116, Own capitals 29,767 Loans from family, relatives and friends (details and loan terms) - Public grants (government grant) 100,000
I. Salary - Manager (01 person) - Finance/Accountant (01 person) - Human resources (01 person) - Chief of cooker (02 persons) - Waitress (02 persons) - Security/Safety guard - Receptionist (02 persons) - Room servant (05 person) - Gardener (02 person) - Cashier (02 person) - Driver for boat and OBM (02 person) II. Resources supplies: -Electric-Water-Telephone-Miscellaneous5115* * Loans from commercial banks and/or other financial institutions (details and loan terms) 50,000 Total (A) 179,767 Total (B) 179,767 Note: Totals (A) and (B) must be equal.
Start-up(US$) 1 year later (US$) Details of revenues, costs of products and operational expenses Revenues (1) -Accommodation - Restaurant & Bar - Others 3,2001,4001, ,0003,0002,0001,000 Costs of products (2) Operational expenses Salaries Rents00 Interests / installments62,562.5 Others (electrics, water….) 9002,000 Sub-total (3) Income before tax (1) – (2) – (3) 1,326.53, Income Forecast (monthly average)