1 Goals of NFTE Marketing Bingo To introduce students to the elements of the promotional mix (Advertising, Visual Merchandising, Public Relations, Publicity, Personal Selling, and Sales Promotions). To introduce them to the variety of techniques that businesses use to market to their customers Activity Outcome: For students to recognize the different elements to help create their own Promotional Mix

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3 Marketing Bingo Rules Rules of the Game: 1) One by one, students in the class chooses a random number between 1-30 from the Game Board. 2) Click on the hyperlink of the chosen number to be directed to a PowerPoint slide depicting a promotional strategy. 3) Each student must decide which of the six categories of advertising strategies that the chosen PowerPoint slide is describing. Advertising, Visual Merchandising, Public Relations, Publicity, Personal Selling, Sales Promotion 4) After the student decides which category the PowerPoint slide falls under, the student writes the title of the slide in one of the boxes under the appropriate column with the goal of completing filling in the 15 squares of the playing card. Note: Personal Selling & Visual Merchandising share a column on the game board. 5) Once a student calls out “Bingo,” they must call out the titles of the slides that they used to fill in the playing card and accurately describe why they believe the marketing strategy fits the category that they chose. Note: Many slides could fit within multiple categories, so give the student the chance to defend their answer, and make use your discretion whether they are correct or incorrect. 6) If any answer is incorrect, the game continues until someone calls out “Bingo” and can correctly match 15 correct marketing strategies to their appropriate heading.

Game Board Select a Number

5 Concierge Service for Customers Back to the Game Board

6 Postcards Back to the Game Board

7 Extended Service Plans Back to the Game Board

8 Upgrade/Trade In Programs Back to the Game Board

9 Courtesy Calls to Customers

10 Awards Gatorade High School Athlete of the Year Awards Back to the Game Board

11 Walking Sandwich Boards Back to the Game Board

12 Newspaper Article/Press Back to the Game Board

13 Subscription Deals 60% of newsstands! Back to the Game Board

14 Price Pack Deals 25% more value pack Back to the Game Board

15 Senior Citizen Discounts Back to the Game Board

16 Membership Levels Back to the Game Board

17 VIP Status Back to the Game Board

18 Professional Discounts Back to the Game Board

19 Product Partnership Jet Blue & Dunkin Donuts The Bee Movie & Pez Back to the Game Board

20 Direct Mail Campaigns Back to the Game Board

21 Blasts Back to the Game Board

22 Friends and Family Discounts Back to the Game Board

23 Cause-Related Marketing Back to the Game Board

24 Reward Programs Back to the Game Board

25 Value Meals Back to the Game Board

26 Street Teams Back to the Game Board

27 Text Message Campaigns Back to the Game Board

28 Celebrity Endorsement Back to the Game Board

29 Event Sponsorship Back to the Game Board

30 Gift Sets Back to the Game Board

31 Product Launch Party Back to the Game Board

32 Customer Wall of Fame Back to the Game Board

33 Billboards Back to the Game Board

34 Contests Back to the Game Board

35 Answer Key **Students may have different interpretations of the slides, and many slides can fit more than one category. Teacher should use discretion based on student’s explanation of answers. Advertising Postcards; Direct Mail Campaigns; Blasts; Text Message Campaigns; Celebrity Endorsements; Billboards Visual Merchandising Walking Sandwich Boards; Value Meals; Gift Sets Public Relations Upgrade/Trade In Programs; Awards; VIP Status; Cause-Related Marketing; Reward Programs; Customer Wall of Fame Publicity Newspaper Article/Press; Product Partnership; Street Teams; Event Sponsorship; Product Launch Party; Contests Personal Selling Concierge Service for Customers; Courtesy Calls to Customers; Membership Levels; Sales Promotion Extended Service Plans; Subscription Deals; Price Pack Deals; Senior Citizen Discounts; Professional Discounts; Friends and Family Discounts