MINISTRY OF CULTURE AND TOURISM

NEW ERA IN TOURISM WHY TURKEY ?

NEW ERA IN TOURISM The Main Issues of Turkish Tourism Agenda competitiveness customer satisfaction sustainable development keep up with the recent global tourism trends destination based marketing environment friendly projects

NEW ERA IN TOURISM TOURIST ARRIVALS Million 13.3 Million INCREASED 11 TIMES INCREASED 11 TIMES

NEW ERA IN TOURISM WORLD EUROPE TURKEY 5.3 % 4.7 % 11.6 % 2 TIMES OF WORLD’S 2.5 TIMES OF EUROPE’S GROWTH RATE 2 TIMES OF WORLD’S 2.5 TIMES OF EUROPE’S GROWTH RATE TOURIST ARRIVALS AVERAGE ANNUAL GROWTH RATE (1985 – 1998)

NEW ERA IN TOURISM TOURISM REVENUES Mil. $ 11.9 Billion $ INCREASED 30 TIMES INCREASED 30 TIMES

NEW ERA IN TOURISM BED CAPACITY INCREASED 10 TIMES INCREASED 10 TIMES

NEW ERA IN TOURISM TOURISM REVENUES/GNP % 4.5 % INCREASED 10 TIMES INCREASED 10 TIMES

NEW ERA IN TOURISM EXPORT REVENUES Bil. $ INCREASED 4 TIMES INCREASED 4 TIMES INCREASED 22 TIMES INCREASED 22 TIMES Bil. $ 548 Mil. $ 11.9 Billion. $ TOURISM REVENUES

NEW ERA IN TOURISM BLUE FLAG 128 BEACHES 12 MARINES

NEW ERA IN TOURISM WORLD TRAVEL AND TOURISM COUNCIL ESTIMATES TURKEY WILL BE THE IN TOURISM DEMANDS WITH IN THE NEXT 10 YEARS FASTEST GROWING COUNTRY 10.2 % ANNUAL GROWTH RATE FASTEST GROWING COUNTRY 10.2 % ANNUAL GROWTH RATE

NEW ERA IN TOURISM VISION OF TURKEY VISION OF TURKEY

NEW ERA IN TOURISM DIVERSIFYING TOURISM Congress and Incentive Tourism Alternative Tourism Types (Golf, Wellness,Spa&Thermal, Sports and Yacht Tourism) Eco-Tourism Satellite Tourism Zone Projects

NEW ERA IN TOURISM Mil. 42 Million WILL INCREASE 3.1 TIMES WILL INCREASE 3.1 TIMES 2023 VISION TOURIST ARRIVALS

NEW ERA IN TOURISM Bil.$ 66.8 Billion $ WILL INCREASE 5.6 TIMES WILL INCREASE 5.6 TIMES 2023 VISION TOURISM REVENUES

NEW ERA IN TOURISM NEW ERA IN TOURISM

NEW ERA IN TOURISM NEW TOURISM INCENTIVE LAW NEW TOURISM INCENTIVE LAW

NEW ERA IN TOURISM MAIN PURPOSE OF THE LAW LAND DEVELOPMENT MODEL CONTEMPORARY ALLOCATION MODEL DESTINATION MANAGEMENT / PLANNING

NEW ERA IN TOURISM Enable the Ministry to implement diversified, balanced, sustainable tourism and cultural environment Create an environment in which Turkey will embrace with international chains and trademarks LAND DEVELOPMENT MODEL

NEW ERA IN TOURISM Government owned lands, will be allocated in accordance with destination planning concept, CONTEMPORARY ALLOCATION MODEL which will foster investment in tourism sector.

NEW ERA IN TOURISM DESTINATION PLANNING / MANAGEMENT DESTINATION PLANNING / MANAGEMENT Planning authority, investors and potential customers will be put together in governance concept.

NEW ERA IN TOURISM 1. The Ministry is the sole authority of - planning - sub-contract planning - endorsing WHAT DOES THE NEW LAW BRING ?

NEW ERA IN TOURISM WHAT DOES THE NEW LAW BRING ? 2. Council of Ministers declares the government owned lands, with high historical, cultural and tourism potential, as the ‘culture and tourism preservation and development sites’

NEW ERA IN TOURISM 3. The main (initial) investor, has the right to put the allocated land, as a collateral for mortgage credit. WHAT DOES THE NEW LAW BRING ?

NEW ERA IN TOURISM WHAT DOES THE NEW LAW BRING ? 4. The investor has the right to sell the facilities constructed on the allocated land.

NEW ERA IN TOURISM WHAT DOES THE NEW LAW BRING ? 5. The Ministry has the right to allocate the specified forest reserved for tourism, to the potential investor

NEW ERA IN TOURISM SATELLITE TOURISM ZONES SATELLITE TOURISM ZONES

NEW ERA IN TOURISM Aydın-Didim Zone Location: In Aegean Region, 30 km. to Bodrum ha. Possible Projects: 4&5 Star Hotels, Holiday Resorts, Housing, Business Centers, Yacht&Marine Tourism, Sports Tourism, Eco-Tourism, Theme Parks, Golf Tourism, Cultural Tourism, Congress, Festival&Exhibition Tourism, Youth Tourism

Aydın-Didim Zone

NEW ERA IN TOURISM Muğla-Dalaman Zone Location: In Mediterranean Region, 40 km. to Fethiye, Dalaman Airport is located within project zone ha. Possible Projects: Yacht&Marine Tourism, Water Sports, Holiday Resorts, Health & Thermal Tourism, 5Star Hotels, Eco-Tourism, Housing, Nature Parks, Golf Tourism, Youth Tourism, Rural Tourism

Muğla-Dalaman Zone

NEW ERA IN TOURISM Mersin – Tarsus Coastal Tourism Center Planning Location: In Mediterranean Region, 20 km. to Mersin City Center 56 km. to Adana Airport, 1712 ha, 15 km. Coastal Line. Possible Projects: Rural Tourism, Golf Tourism, Sports - Recreative Tourism Facilities, Housing, Holiday Resorts, 4 and 5 Star Hotels.

Mersin – Tarsus Coastal Tourism Center Planning

UPGRADING ANTALYA Priority is given to; Improving total quality in the region The infrastructure enhancement investments Diversifying tourism products (Golf, Wellness, Theme Parks, Recreation Areas, Rafting)

NEW ERA IN TOURISM North Antalya Zone Location: In Mediterranean Region, 10 km. to Antalya City Center and Antalya International Airport, ha., Forest Area Possible Projects: Automobile Sports, Film Studios, Business Centres, Theme Parks, Golf Tourism, Shopping Centers, Sports-Camping Tourism Centres, International Education Facilities.

NEW ERA IN TOURISM Antalya, Manavgat – Oymapınar Zone Location: In Mediterranean Region, 55 km. to Antalya, 16 km. to Manavgat ha.(of huge part in Forest Area) Possible Projects: Golf Tourism, Sports-Recreative Tourism Facilities, International Organization Facilities, Motor Sports, Water Sports.

Antalya, Manavgat – Oymapınar Zone

Thank You...