George Ntim President First Hospitality Group Presentation to The Ghana International Tourism Investment Forum 2010 Ministry of Tourism Ghana Investment Promotion Centre Pres George Ntim President First Hospitality Group

Overview Current Challenges New Ideas Future Direction for the Tourism Industry

Current Challenges Growth of the Industry Encourage Investments Lack of Branded Hotels Too Many Defaulted Loans Lack of Training and Quality Services Negative Press

New Ideas to Attract Investors Business Plan and Executive Summary Site and Market Analysis Determine Hotel Type Acquire Brand Name Management vs. Independent Operator Public/Private Partnership Continuous Marketing Campaigns

Future Direction Maximizing Profitability Revenue Management Cost Containment Improving GSS E-Commerce Procurement Services

Future Direction 3rd Party Management Contracts The 5 Ws 5 Basics of Hospitality

Questions Thank You