Winning in the Omni-channel Blur November, 2012 Steven Dennis SageBerry Consulting & SMU/Cox School of Business 1.

Slides:



Advertisements
Similar presentations
Presented by Amanda Groover Oct. 16 th, MBA- Marketing from Ashford University BBA- Management from University of North GA Previous Work Experience:
Advertisements

Global Business Services – Strategy & Analytics
Nichepro Technologies Copyright All Rights Reserved. presents …
NewsCorp Manager Workshop
NIELSEN CONSUMER 360 JUNE 2013 EVOLUTION OR REVOLUTION: THE IMPACT OF DIGITAL ON SHOPPERS AND STORES.
Thought Leadership Portals: Drive for Transparency NAW Large Company Technology Networking Conference June 17, 2008 NAW Large Company Technology Networking.
1 Chapter 10 Future Trend – Social Commerce. Learning objectives The chapter will discuss the following concepts:  What is social ecommerce  How do.
Mobile Melds with In-Store Shopping Jack Abraham, Director of Local, eBay.
About IGNITE! marketing Why is free Wi-Fi important? What is Social HotSpot™ marketing? How does it work ? What are the benefits for your business? Packages.
Geolocation Marketing Presented by: David Fox Jensen, CEO.
Outlet Selection and Purchase
Global Wi-Fi Presented for: YOU. About Global WiFi Why is free Wi-Fi important? What is Social HotSpot™ marketing? How does it work ? What are the benefits.
Chapter Eighteen Internet Marketing. Chapter Objectives  Identify the primary users of the Internet.  Discuss the functions and benefits of Internet.
Sage Insights 2015 Using the mobile and social benefits of Sage CRM to enhance your business. Ocean Helberg. Senior CRM Consultant.
DEPTH MAKES A DIFFERENCE OMNI CHANNEL : The New Normal.
 Digital marketing: Uses digital media to develop communications and exchanges with customers  Electronic media (E-marketing): Refers to the strategic.
By: Kiah Simon *Google Analytics. “Our mission has been to provide a single platform that advertisers and agencies have been asking for. Our promise has.
E – Active Marketing L 7 Ing. Jiří Šnajdar 2014 The Internet has changed the ways individuals communicate and how the world coducts business. Web transformed.
Checks their phone 150x per day Has 20 apps installed on their device Goes to their phone 12x per day to play games The Average Smartphone User…
Small Businesses and Mobile Why Your Business Needs A Mobile Experience.
Thriving in a Hybrid World Dean J. Marsh Vice President, Client Success IBM Analytic Solutions.
Mecca Cosmetica prides itself on “helping you look and feel your best”. With 25 stores across Australia and New Zealand their retail proposition focuses.
Connect and Collect: Strategies for connecting to your constituents in an electronic world.
Mobile Apps For Small Businesses Your customers are mobile. Is your business? Myappcompany.com (555)
Ron Cariker President - 7 Media Group text 7MG to 55678
© 2010 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian.
July 2011 Insights Driven Merchandising Martin Cregg Innovation and Marketing Summit Store Brands Decisions.
© 2010 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian.
Presented for: Local Businesses. About Fargo Local Wi-Fi Why is free Wi-Fi important? What is Social HotSpot™ marketing? How does it work ? What are the.
Mobile Apps For Small Businesses Your customers are mobile. Is your business?
Access Marketing- Mobile Apps For Small Businesses Your customers are mobile. Is your business?
Presented by: Your Name Your Phone Number Your Website Address How Mobile Apps Can Help You Connect With Local Consumers.
Surviving a Care 2.0 World Lynda Kate-Smith General Manager, VP, Care Nuance.
BLoyal Omnichannel Loyalty for Retailers Attract, Engage, Reward, Everywhere.
McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved.
1 ‘15 Inland NW State of Reform Innovation in Patient Engagement Chris Blanton, President of BridgeSpan Health September 15, 2015 © 2015 Cambia Health.
Driving Business Online Wed 15 August 2012 Canberra Online Business in Australia (PayPal Market Research)
Cloud Market Readiness Report Finance, Media, and Legal Sectors March 2014 Trend Consulting 2013.
Leveraging e-Delivery to Maximize e-Payments Jeff McKenzie - Vice President, Integrated Solutions Neopost USA.
Restaurants & Mobile Why Your Restaurant Needs A Mobile Experience.
JCP BRAND ANALYSIS & E-COMMERCE SITE EFFECTIVENESS Aarica Jefferson, Julio Santos Dominique Marsh, Varissa Campos.
Unraveling technology speak October 2012 Steve Hallam Partner, Deloitte Digital.
Mobile Apps For Small Businesses Your customers are mobile. Is your business? Myappcompany.com (555)
Promoboxx: Your Digital Marketing Platform Free access to customizable, brand-approved digital marketing content and easy- to-use tools to better connect.
Inspirienc e the Future. Devices 1 billion smartphones by 2016, 350M of those being used at work People 82 % of the world's online population engages.
E-commerce Marketing & Advertising
Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C.
Catalyst Dynamic Pricing Solutions for Data Center Digital Services.
Microsoft Dynamics CRM Jeanett Heller Product Marketing Manager, Dynamics Microsoft Danmark.
Hummel’s Digital Transformation Toward Omnichannel Retailing: Key Lessons Learned Hansen & Sia - June 2015 Page 1/18 Delivering a seamless customer experience.
Reach people on mobile. Mobile Search Ads Reach people with Mobile Search Ads.
Cisco Digital Landscape Mark Yolton, Vice President Digital May 18, 2014.
FINDING THE EFFICIENT FRONTIER OF DIGITAL MARKETING NAVIS LEADERSHIP CONFERENCE 2016.
The way students receive information has changed dramatically. Your recruitment strategy needs to remain relevant in this ever-changing digital landscape.
Five Important Digital Marketing Elements To Consider For a business to succeed in today’s world, it is important to have a strong digital footprint within.
EMBRACE THE MOBILE MIND SHIFT. MOBILE GROWTH IS ASTONISHING Never try to change people’s behavior. Always meet your users and customers where they are.
Welcome To  Introduction  Services  Web Designing  SEO services  Content Writing  Social Media  Contact Us.
Understand The Use Of Technologies In Fashion Merchandising And Marketing FM 3.02.
Web - Mail – Image Sensors Market Forecast ( )
The Role of Digital Banking in the business transformation process Use the information efficiently David Moreno CEO.
Jenna Spivak Evans Digital and eCommerce Capabilities Manager Unilever
For Retailers and Their Consumers
WEBINAR Managing The Data Explosion: Forrester’s Business Intelligence And Analytics Software Forecast Boris Evelson, Vice President, Principal Analyst.
Martha Cleary, Data Insights Director
© 2013 Jones and Bartlett Learning, LLC, an Ascend Learning Company All rights reserved. Page 1 Fundamentals of Information Systems.
Owning your Sitecore Experience
The Future of Inbound Marketing Tools?
© 2016 Global Market Insights, Inc. USA. All Rights Reserved Beacon Technology Market to grow at 80% CAGR from 2017 to 2024: Global.
Microsoft Services Cloud Productivity Solutions
Top Emerging E-commerce Magento trends. The progress of E-commerce industry is changing year by year, this evolution has made super easy for the online.
Presentation transcript:

Winning in the Omni-channel Blur November, 2012 Steven Dennis SageBerry Consulting & SMU/Cox School of Business 1

Steven Dennis: Who is this guy? President, SageBerry Consulting, a boutique consulting firm focused on customer-driven growth and marketing strategy for retail and luxury/fashion brands Executive-in-Residence at SMU’s Cox School of Business Before founding SageBerry in 2009, Senior Vice President, Strategy, Business Development & Marketing, Neiman Marcus Group Prior senior leadership roles at Sears/Lands’ End, NutraSweet, Booz & Co. BA, Tufts; MBA, Harvard 2

Key Themes 1. A constantly connected—increasingly in-charge— consumer 2. Multi-channel morphing to omni-channel 3. The death of the traditional purchase funnel 4. The age of conversation, collaboration & transparency 5. Like social, love mobile 6. Think “Me-tail” 3

The constantly connected--increasingly in-charge– consumer... 4 This year 468 MM smart-phones and 64MM tablets will be sold (Gartner)

The constantly connected--increasingly in-charge– consumer... 5 Sharing

The constantly connected, increasingly in-charge, consumer... 6 Generating and Checking Reviews

The constantly connected--increasingly in-charge– consumer... 7 Validating Prices

The constantly connected--increasingly in-charge– consumer... 8 And Sometimes Naming Their Own Price

During the past decade, channels have thrived largely based on their distinct benefits Digital Retail Advantages Rich data User reviews Expert advice Global network Broad choices Low prices Easy shopping anytime, anywhere Physical Retail Advantages Feel and try Edited choices Instant delivery Simple returns Social event Real people Physical help 9

With digital retail gaining share...

But the lines are rapidly blurring...

The traditional purchase funnel is dying... 12

Consumers now engage in an “omni-channel blur” 13

A New Age: Conversation, Collaboration & Transparency 14

Social Media: The vehicle, not the destination 15 Increase Awareness Engage in New Ways Build Trust & Loyalty Enhance Your Brand Improve Search Visibility Transact

Social commerce is growing rapidly, but is projected to remain relatively small 93.4% US CAGR

“F-commerce” appears to be losing momentum Only 27% of consumers say they are willing to make a purchase on social networking sites JC Penney, Nordstrom, Gap & GameStop have all recently closed their Facebook shops Current concern is slowness of FB apps and adaptation to mobile environments Burberry, MAC and others have had success using Facebook to drive consumers to their websites ROI remains difficult to measure 17

Mobile Commerce: Today “Bricks & Mobile” is pretty basic

Very soon, mobile will revolutionize retail 19 Enables smarter “pre-shopping” Enhances the in-store experience Brings “Me-tail” to life

Mobile commerce is experiencing rapid adoption Dramatic growth in smartphones and tablets Explosion of new retailer and 3 rd party applications Comparison shopping on a mobile device while in store has become the #1 mobile behavior across all ages and genders An estimated 72.8 MM mobile users will research or browse items on their phones this year 20

Mobile Commerce: Becoming a significant sales—and sales influence-- channel 21

Me-tail: Treat different customers differently 22

23 Customer-centric growth strategies embrace the concept of treating different customers differently 1 Deep Customer Insight 2 Actionable Customer Segmentation 3 Robust Analytics 4 Customer Specific Strategies

To sum up The power is shifting radically from brands to consumers 2. More and more, the blended channel is the only channel 3. Digital retail creates exciting new capabilities to transform the customer experience 4. “Me-tail”—delivery of more relevant and personalized products and experiences—will emerge as a key differentiator 5. And mobile is becoming a major driver 24

Q & A 25

Contact Information Steven Dennis President and Founder SageBerry Consulting 100 Highland Park Village, Suite 200 Dallas, Texas Phone: (214) Blog: SMU/Cox Office: Fincher 410C 26