Introduction: Richard Guiney, CEO DublinTown

A TIME OF RAPID CHANGE  THE WORLD IS CHANGING VERY FAST & WE NEED TO ADAPT  USE OF CITIES IS BEING REDEFINED  21st century will be defined by technology  ADVENT OF M-COMMERCE  Mobile enabled website  Retailers must be multi-channel  Evenings & Sundays

We’re talking big numbers here & the rate of change is rapid: Gone are the days when we had to wait to share our experiences by word of mouth. Now we upload videos, share photos, chat, tweet and connect instantly. - It is estimated there will be 50 billion connected devices in the world by m photos are uploaded and shared online every day - Today 100 hours of video are uploaded to Youtube every minute (compared to 0 hours in 2007)

Customers demand digital… Nearly 20% of consumers surveyed by PWC are spending more than half of their disposable income online [PricewaterhouseCoopers] 72% of consumers use their smartphone in-store and 42% make use of in-store multimedia shopping aids [DigitasLBi] By 2016, 23% of total retail spend, and 37% of total advertising revenues will be online. Small businesses that use the web frequently have higher sales growth (x3) those that don’t. [Boston Consulting Group] Mobile devices are the fastest growing technology for consumers to access content and services online, accounting for 20% of all ICT sales in 2013, and 57% of ICT market growth [International Data Corporation]

DIRECT IMPACT OF M-COMMERCE

Retailers lacking digital experiences risk sales £156.8 BN of spend is influenced by digital. What happens if digital channels are not offered? CONSUMERS WHO WOULD BUY LESS WITHOUT DIGITAL OFFERING: 5.5% TOTAL SPEND LOST FROM THIS GROUP: £4.3BN CONSUMERS WHO WOULD USE ANOTHER RETAILER: 4.1% TOTAL SPEND LOST FROM THIS GROUP: £7.9BN TOTAL CONSUMERS WHO WOULD TAKE ACTION: 9.6% TOTAL SPEND LOST FROM THIS GROUP: £12.2BN

FACING THE CHALLENGE  THE BUILDING OF EXPERIENCE  EVENING TIME USE  65% would shop and socialise if shops stayed open  80% want to socialise as part of the same trip  DISTRICT IDENTITIES  Each district must have its own identity & range of offer

UNDERSTANDING THE PSYCHOLOGY

FOOTFALL COMPARISON