AFP Membership Chair Conference Call February 8, 2011

Welcome! Thank you for joining us! Today’s Agenda –“A Stronger Voice…A Stronger Profession” –Member and Chapter Services Department –Membership Processing and Chapter Reimbursements –AFP Online Membership Reporting System –Membership Planning, Goals and Membership Team –AFP Tools Available to Chapters –Questions?

Chapter Services Directors Western US, PA, NC, SC Larry Hostetler – (916) , Central US, GA, FL Val Lay – (614) , CT, MA, NH, NY, RI, Canada Lori Gusdorf – (703) , DC, DE, MD, NJ, VA Taryn Gold – (703) , Canada Cynthia Quigley – (416) , Mexico Rose Sandoval – (52) , Asia Andrew Watt, FlnstF – (703) ,

Strategic Plan AFP’s Strategic Plan can be found online under the “About AFP” tab.

Strategic Plan Goals 1.­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­AFP will develop skilled, knowledgeable and ethical professionals worldwide. 2.­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­AFP will advance effective, ethical and accountable fundraising standards as an essential component of global philanthropy. 3.­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­AFP will aggressively promote and defend public policy that encourages philanthropy, supporting principles important to AFP and the fundraising profession. 4.AFP will deliver optimal value to members. 5.­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­AFP, a community of inclusion, will seek, embrace and engage diverse individuals, groups and organizations with a broad representation of experiences, perspectives, thoughts and cultures within the fundraising profession. 6.­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­AFP will provide strong leadership in promoting and supporting the fundraising community worldwide. 7.AFP will engage young professionals and youth exploring philanthropy and building their fundraising careers.

Chapter Incentive Program $20 for each net new Active member in 2010 Example: As of December 31, 2009 your chapter had 50 Active members. As of December 31, 2010 your chapter had 65 Active members. You’ll receive $300 dollars for that 15 member increase!

AFP Membership Growth

Address Change

Recruitment and Retention Efforts Installment Plan Retention s Comnet Telemarketing 2 Year Discount Lapsed Member Mailing MGI Joint Mailings Chapter Conference Exhibits

Economic Toolkit: A Survival Kit for Fundraising in Challenging Times Ready Reference Guides Information Exchange Online Resource Center Electronic Advancing Philanthropy New Website Chapter activities Programming changes Networking

Importance of Membership Chair Elevate status of profession Recruitment Retention Increased awareness of AFP’s role in the profession

Marketing Plan Target Markets –Professional Fundraisers –Nonprofit CEOs, board members, other leaders –College students –Foundations and other funders –Allied professionals in for-profit organizations –Media and general public –Regulatory and legislative bodies

Marketing Plan AFP Marketing Plan can be found in the Chapter Resource Guide of the Member Gateway Two New Categories –Business –Global e-membership Pilot Membership Category -Nonprofit Organizational Membership

Member and Chapter Services Department Lori Gusdorf, CAE, Vice President, Membership and Chapter Services – x449 Joe Roadarmel, Membership Manager – x489 Sawanna Foster, Member Services – x401 Jennifer Watkins, Member Services – x400 Tiffany Oglesby, Member Services – x492 Taryn Gold, MPA, Director, Chapter Administration– x452 Margie Bennett, Chapter Services – x487 Erin Murphy, Chapter Services – x488 Chapter Services Directors – Larry, Val, Rose & Cynthia

PrintQ ( Log in using your chapter code as your username AND password

More Tools for Chapters Marketing Brochures –Top Ten Reasons to Join AFP –Case for Organization Support

Current Membership Stats As of December 31, 2010 –28,066 members around the world –7,339 new members in 2010 –72% retention rate More than 600 new member applications per month More than 2,000 total membership payments per month

Current Membership Stats Payments processed within 5 – 10 business days Chapter Reimbursements disbursed monthly Any Problems, please contact IHQ

AFP Information Central Log in using your chapter code as your username and a unique password AFP provides for each chapter

AFP Tools for Chapters – inside the Member Gateway, click on Chapter Resources to find special resources for Membership Chairs

More Tools for Chapters Recruitment – acquisition of new members to your chapter. Retention – Keeping those members Online Membership Toolkit

More Tools for Chapters Member Surveys Your Chapter Services Director Chapter Leader Network:

Recruitment Identify 2011 Goal Look at it by Year –Number of Members –Estimate number who will lapse –Number of new members

Recruitment Strategies Identify Top Ten Fundraisers in Community Use Network to ask them to join

Membership Retention Retention formula Number of Members at a point in time Subtract the number of new members for the past 12 months Divide by the number of members at the same time one year ago

Membership Retention Get members involved Make them feel welcomed May be different for new members versus those that have been members for a long time

Questions?

Thank you for your time and involvement!