ASI’s 7th Annual Reseller Meeting January 2007

#7!!

Change planned for 2007 n New staff structure n New development process n New marketing initiatives …and, perhaps, new sales incentives, too

ASI well positioned in POS Market n 1200 new licenses & 1100 upgrades in 2006 n Restaurants using RM n Total installed base of 27,000 terminals n Increase in size of avg. installation n Reseller network is larger & more stable n Promising project w/ Infogenesis n Generating terrific media coverage

Many dealers also well- positioned in local markets n 25 of our dealers now support a client base of over 100 restaurants n 26 dealers increased sales in 2007 by over 10% -- with some rates as high as 1000%!!

n Despite NRA’s rosy 2006 forecast the restaurant industry did NOT grow 5.6% n Despite ASI’s projections our business did NOT grow 30% n Despite posting significant growth in 2005, 30 ASI resellers saw sales decrease by 3% to 50% 2006 Projections Not Met

Utility costs from NRA forecast

ASI addressed unexpected issues in 2006 n Staffing problems n Development resources diverted to PCI Compliance

ASI Staff filling Core Mission n Develop POS software for restaurants that meets and anticipates market demand n Train & support qualified VARs who get product to market and service them to build customer loyalty and enhance market position

Office Administration

In-House Development Team

Off-Site Development Team

Development Advantage n More market research behind development n Shorter Development cycle

Tech Support Team

Sales & Marketing Team

2007 Theme: Creating Competitive Advantage “Something that a company does better than the competition and that is meaningful to customers.” Jack Welch, ex-CEO General Electric

Types of Competitive Advantage n POS applications, themselves n Service & support n Industry knowledge n Expertise in special areas  (ie credit card data security, different types of gifts cards,etc)

Important Workshop n Jaynie L. Smith will start her program at 8:30am tomorrow