GSSJC Vision 2020

Strategic Learning Cycle Strategy Implementation Strategy Creation

GSSJC Strategy Troops K-34-6 RecruitRetain Older Girl Offering 7-12 Recruit and Retain Competitive Focus Winning Proposition Grounded in our core values, GSSJC provides transformational experiences to produce the MOST successful girls and women in society. Girls have fun, develop life skills, positive relationships and leadership qualities, and make a significant impact on their communities. Key Priorities Robust Adult Delivery Systems Older Girl Program Offerings Diversified Revenue Technology Diversity Affiliations 3

Competitive Focus K-3 Troop Recruitment: Recruit younger girls to troops through schools, communities and outreach by offering fun with purpose through programs that allow girls to discover, connect and take action with friends and caring adults. 4-6 Troop Retention: Ensure girls are offered a vision of Girl Scouting beyond the troop experience by using older Girl Scouts as role models, introductory programs and targeted messages for girls, families and volunteers Differentiated Older Girl Offering: Recruit and retain older girls by offering flexible, individualized opportunities to connect with other Girl Scouts and prepare for a meaningful future, while developing her leadership potential and making a difference in her community.

GSSJC Key Priorities: Robust Adult Delivery System: - Qualified, well informed troop leaders - Effective use of volunteers in programmatic and indirect roles -Develop and retain volunteers who deliver high quality GSLE -Rapid on-boarding and effective volunteer management practices Diversified Revenue: -Increase Non-Product Sales revenue by 50% -Build network of successful women who support GS Older Girl (7 th -12 th Grade) Program Offerings: -Clear messaging on the value proposition -Enable a robust and well- defined programmatic menu that engages older girls in relevant GSLE program opportunities -Go for the Gold! By growing the pipeline Technology: implement an IT strategy which enables our girls, volunteers and stakeholders to use relevant and up-to-date technology that enables the Girl Scout mission. Diversity: attract girls, families and volunteers of all backgrounds by using successful multi-cultural strategies (e.g., Hispanic and faith-based strategies) Affiliations: formalize and standardize collaborative models in order to enable and support the delivery of the Girl Scout programs IMPERATIVES PILLARS

GSSJC Key Priorities: Robust Adult Delivery System: - New volunteer management system to support rapid onboarding - Web-enabled volunteer toolkit with program resources, meeting planning, online trainings and aids Diversified Revenue: - Increase revenue from new and existing sources - Council service fee - Focus on alumnae engagement - Focus on individual giving and major gifts donors Older Girl (7 th -12 th Grade) Program Offerings: - Differentiated offerings and program templates - Development of Regions - Thrive offerings – camp and journey weekends Technology: Investing in new website, volunteer management and membership systems, reservation system for properties, expanded digital cookie program, communication tools Diversity: Develop partnerships with diverse faith communities, continued focus on Hispanic community engagement, develop engagement strategies for other groups Affiliations: Establish framework for affiliations with defined requirements and benefits including troop contributors, formalize collaboration with partners who align to the GS mission IMPERATIVES PILLARS

Table Discussion Process: Open your envelope Discuss the question(s) at the table for 15 minutes Record your ideas on the sheet provided Be prepared to share one idea with the larger group Leave your notes on the table

Table Discussions Robust Adult Delivery Systems (8) Older Girl Offerings (8) Technology (4) Diversified Revenue (3) Diversity (3) Affiliations (2)

Thank you!