Justin Hatfield, Brooke Rischbieth, Nikita Ramanujam, Stephany Rosa

BACKGROUND 10,000 members in 115 chapters in 38 states The Campus Network aims to generate powerful policy change in dozens of localities and to leverage its presence nationwide towards elevating young people’s priorities and serving as a thought leader on how the Millennial generation is redefining political engagement.

ORGANIZATIONAL STRUCTURE National Organization Undergrad Regional Team Chapter Leaders Chapter Members

ORGANIZATIONAL STRUCTURE National Organization Undergrad Regional Team Chapter Leaders Chapter Members Client Brenna Conway Illinois Field Director

ORGANIZATIONAL STRUCTURE National Organization Undergrad Regional Team Chapter Leaders Chapter Members User / Facilitator Rachel Riemenschneider New Chapter Coordinator

ORGANIZATIONAL STRUCTURE National Organization Undergrad Regional Team Chapter Leaders Chapter Members User Various Individuals Interested Chapter Leaders

ORGANIZATIONAL STRUCTURE National Organization Undergrad Regional Team Chapter Leaders Chapter Members N/A

PROBLEM National Organization Undergrad Regional Team Chapter Leaders Chapter Members Problem Space Creating more resources for the New Chapter Coordinator to provide to students interested in starting their own Roosevelt Institute Chapter

CURRENT SOLUTION Too LongToo Short

OUR DESIGN Three Phases in Starting a Chapter 1) Resources platform2) Two recruitment guides3) Initial activity guide Physical & Digital Evidence Frontstage User action Chapter leader connects to other leaders and accesses resources Chapter leader decides to pursue new chapter creation Conduct Rethinking Communities activity in chapter Recruits members into new chapter and informs coordinator Follows guides’ instructions Coordinator sends to interested Chapter leaders with links Coordinator sends with links to recruiting guides Coordinator sends with links to Rethinking Communities guide Facebook and Loft page Facebook and Loft page guide Recruiting with Social Media Guide Coordinating Recruiting with Competing Organizations Guide Rethinking Communities Guide Line of interaction Coordinator checks in with progress and provides additional help if necessary Coordinator reviews results and provides additional resources and feedback

GOALS Understandings Learners will understand that… U1 Chapter Leaders will understand the trends that lead to a successful social media usage and how they can be reapplied/replicated to other social sites U2 Chapter Leaders will understand that (positive) social media will lead to a higher number of potential new members during the recruiting process U3 Chapter Leaders will understand that they can use an existing social network of Chapter Leaders across the nation to ask questions, propose ideas and seek additional support if needed U4 Chapter Leaders will understand that activities that assess communal opportunity areas motivate members to create impact and policy change

FACEBOOK AND LOFT PAGES

PROTOTYPE ONE TEST Expert TestBrenna, Illinois Field Director Peer TestCritique Session in Class Main Takeaways Provide information on how to sustain the Facebook and Loft platform over multiple transitions in leadership teams Create additional guide and platform on Loft to ensure long-term sustainability of design There needs to be a feedback mechanism

RECRUITING WITH SOCIAL MEDIA

PROTOTYPE TWO TEST User TestRachel, New Chapter Coordinator Expert TestBrenna, Illinois Field Director Peer TestCritique Session in Class Main Takeaways Provide more visuals, especially for self-explanatory information and decrease the wordiness Provide concrete examples of posts and content to give further direction to our guide Create step-by-step instructions for more difficult steps rather than only providing tips for success

COORDINATING RECRUITMENT

PROTOTYPE THREE TEST User Test (TBD)Rachel, New Chapter Coordinator User Test (TBD)Lizz, NU Chapter Leader User Test (TBD)Samuel, NU Chapter Leader Expert TestMatt, Our Professor Main Takeaways Provide more guidance on the coordination section instead of focusing solely on setting up meetings Awaiting additional feedback from users

FIRST CHAPTER ACTIVITY

PROTOTYPE FOUR TEST User TestRachel, New Chapter Coordinator User TestLizz, NU Chapter Leader User TestSamuel, NU Chapter Leader Peer TestCritique Session in Class Main Takeaways Reorder and restructure the guide to improve clarity and to more accurately follow the process Clarify some of the convoluted sections of the guide and provide more clear direction on facilitating

ASSESSMENTS Performance Task: Start a Roosevelt Institute Chapter at your university Criteria to assess success Chapter (as a whole) is engaged on social media outlets such as Facebook and Twitter for recruitment Chapter members exist and attend scheduled meetings Events and regular Chapter meetings occur. In these meetings members engage in activities

TAKEAWAYS FROM CLASS Design is an iterative process that never ends ever There is no one concrete pathway to become a self-directed learner Brainstorming can be fun while still being extremely productive It is hard to make everyone happy (group, expert, user, client) Stand meetings and agile management are great tools for project management