The New Focus District 5080 – Membership Sessions Pasco / Coeur d’Alene / Creston Rev

Presenters Steve Lingenbrink Steve Lingenbrink Zone 25/26 Membership Advisory Chair Dell Gray Dell Gray PDG D5110 New Focus Cadre

Rotary International Zones 25 & 26

District 5080 Membership July 2004 thru June 2014

13 declined between 1% and 15% 11 declined between 15% and 30% 13 declined more than 30% and 3 of our clubs closed their door 40 of 62 clubs downsized

District 5080 July 1, July 1, July 1, July 1, July 1, Net Loss 172

The Challenge We have a membership challenge

Hold the Presses! New Information… that can help!

siegel + gale

siegel + gale Survey Two key questions: 1.Why did you JOIN Rotary? 2.What is the main reason you STAY with Rotary?

Why Join? To positively Impact my community 35.5% For friendship 30.0% Networking opportunities 18.7% Personal & professional recognition 4.3% Training opportunities 3.3% To have positive impact globally 8.2%

Why Stay? To positively Impact my community 35.5%36.1% For friendship 30.0%38.4% Networking opportunities 18.7%5.2% Personal & professional recognition 4.3%2.3% Training opportunities 3.3%3.5% To have positive impact globally 8.2%14.5%

Key Points – From siegel + gale 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

Learning Objectives What we can do… Right Now!

Ponder This Who Are Our Customers Members

What Our Customers Want 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

Ready But First… Is our Club Actually READY for New Members?

The Questions Is our Club… Attractive…Relevant…Engaging?

Attractive & Relevant Indicators Good Website, Facebook Good Website, Facebook Members feel Involved & Committed Members feel Involved & Committed Get to meet & know local Leaders Get to meet & know local Leaders Members & Guests Feel Welcome Members & Guests Feel Welcome Strong Camaraderie (and Fun) Strong Camaraderie (and Fun) Respects Members’ Work Respects Members’ Work Club is active... Is “doing” things. Club is active... Is “doing” things. And more...

Survey Exercise Survey Our Club

NO to any question? to any question? Survey Results

Your Top Three Priorities Every No Becomes A Planning Opportunity

Questions? 10 Minute Break Minute Break

Attraction How Do We Attract New Members? Appeal to Them

Three Steps to Attraction 1.The Ask

Ask Exercise Meet Mary Smith

Initial Attraction – The “Ask” It’s a leadership organization… we’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

Initial Attraction – The “Ask” It’s a leadership organization… we’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

Initial Attraction – The “Ask” It’s a leadership organization… we’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

Initial Attraction – The “Ask” It’s a leadership organization… we’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

Customer Profiles What About Other Prospective Members?

Three Steps to Attraction 1.The Ask 2.Website, Facebook+

Your Website Does your website reflect what you told Mary?

Your Website

Lamorinda Sunrise Message change the world? million members 34,000 clubs globally clean water for drinking... human health combating hunger... eradicating polio explore this site to learn more about Rotary International

What Works Better? 1.Rotary has 34,000 clubs in 200 countries and regions. 2.Rotary is in Albania to Zimbabwe 3.Rotary is eradicating polio. 4.Explore this site to learn more about Rotary International.

What Works Better? 1.We are local business, professional and civic leaders. 2.We get to know one another. 3.We get things done in this community. 4.We are involved in the community and we have fun doing it.

What Works Better? 1.Rotary has 34,000 clubs in 200 countries and regions. 2.Rotary is in Albania to Zimbabwe 3.Rotary is eradicating polio. 4.Explore this site to learn more about Rotary International. 1.We are local business, professional and civic leaders. 2.We get to know one another. 3.We get things done in this community. 4.We are involved in the community and we have fun doing it.

La Habra Message Work with parents to improve local schools Provide scholarships to needy students Offer ethical and leadership education Improve the lives of people who didn’t get your opportunity Get involved and have fun!

Build a Better Website Who are we? Who are we? What do we do? What do we do? What’s in it for You? What’s in it for You?

What’s In It For Our Customers? 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

Who ya going to call? Need website help? Call the Ghost Busters Public Image Coordinators “Marketing Team”

Three Steps to Attraction 1.The Ask 2.Website, Facebook+ 3.The First Impression

The First Impression What creates an impression? _______________ _______________

How Do We Treat Our Guests? Is every guest special?

Do We Rush the Question?

Is Your Club Like Cheers? Sometimes you want to go, Where everybody knows your name, and they’re always glad you came.

Questions? 10 Minute Break Minute Break

Involvement Tips Involvement 4 Hold ‘em Tips

Tip #1 INDUCTION Make The Induction PERSONAL

Induction Exercise Meet Mary Smith’s Family

Tip #2 FRIENDS #1 Reason for Staying Names & Vocations

Tip #3 OPPORTUNITIES To Do Something (assignment)

Tip #4 Add Some ROTARYKNOWLEDGEWhy?

Tip #4 Add Some ROTARYKNOWLEDGEHow?

Twelve Letter Topics 1. Welcome 2. Communications 3. Classifications 4. Rotary Basics 5. Club Service 6. Vocational Service 7. Community Ser. 8. International Ser. 9. Youth Service 10. Our Foundation 11. Attendance 12. Sponsoring

Where to Find Information?

Website Resources Preparing your Club to Grow Preparing your Club to Grow Mentorship materials Mentorship materials What’s in it for me What’s in it for me Why Join Rotary Why Join Rotary We Care booklet We Care booklet

Review with your club PREPARING YOUR CLUBS TO GROW 15+ TIPS FOR SUCCESSFUL CLUBS

Keep ‘em Retention The Joliet Club has 100% Retention

What Our Customers Want 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

Why They Leave? If you do nothing... 15% will leave “Not Worth It” Cut This 50%

What You Can Do – Right Now! 1. List Members <24 months 2. Schedule Work/Personal Talks 3. Meet personally re Interests 4. Board adopts “name/work” 5. Start personalized Inductions 6. Start New Member letters 7. Top “Easy To Do Take Away” implemented 8. Plan to turn “NO’s” into “YES’s” Easy Now Actions!

Within Next 30-Days Within Next 30-Days! 1. All members develop the “Ask” response. 2. Review & update Website 3. Assign Greeters/protocols 4. All members begin knowing names/vocations of all others 5. Continue vocational talks by all members 6. Top two “Take Away” ideas are implemented 7. Top three “NO’s” are turned into “YES’s” Easy 30 Day Actions

Within 90-Days! 1. All members know names/work of all (at least new members) & continue work/personal talks for all 2. Guests/Visitors all feel welcome 3. All members feel welcome — Cheers! 4. All members involved 5. All members have a “What’s Rotary” response 6. Remaining “NO’s” are turned into “YES’s” 90 Day Results

What Our Customers Want 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

The Next Steps Complete “Take Aways” Complete “Take Aways” Prioritize the Top 3 Prioritize the Top 3 Report Out of Examples Report Out of Examples Share your Priorities Share your Priorities

Your Presenters – Thank You!

Steve Lingenbrink Zone 25/26 Membership Chair - phone – (206) Dell Gray Past District Governor – Membership Cadre – Phone – (541)