Marketing for Success Making the right connections. Be the Dominant Player in Your Local Market this Decade, Starting NOW!!

Marketing for Success Mike Perry – President – Total Marketing Concepts  Join us for our interactive session with CCA’s guest speaker on how effective marketing can benefit your business and increase profitability. “Leaders get out front and stay there by raising the standards by which they judge themselves, and by which they are willing to be judged.” Fred Smith, FED Ex Founder and CEO. Are Your Really In the Car Wash Business?

Opening Remarks 1. What are the three most important things you want to obtain from this seminar? 2.Become a well-known WaterSavers. And a Hedgehog, too!

The Eight Most Important Questions You Must Ask Each Day 1.What ______________ am I Really In? 2.What is my ______ _______ ________ ________? 3.Why should ______ _____ ______ _____ _______? 4.How can I escape ____ ________-________ _____? 5.Who “takes ______” ____ ___ ____ ____ _______? 6.What was my “_______ ______” last __________? 7.What is my “______ _________” this __________? 8.How can I _____ ____ ____ _____ _____ _______?

Create Sustainable Competitive Advantage at Your Car Wash 1.Customer Service at Point of Contact 2.Marketing Competency and Effectiveness 3.Innovation/Differentiation

Are You A Hedgehog or a Fox? “The good –to-great companies are more like hedgehogs---simple, dowdy creatures that know ‘one great thing,’ and stick to it.” p Good to Great. Why Some Companies Make the Leap….and Others Don’t, Jim Collins.

Can My Car Wash Achieve Better Economic Results? “You absolutely do not need to be in a great industry to produce sustained great results. No matter had bad the industry, every good- to-great company figured out how to produce truly superior economic returns.” Good To Great, p. 119.

Create a Company- Wide “Hedgehog Concept” 1. What can you be “best in the world” at? 2. What are you or can you be deeply passionate about? 3. What drives your economic engine? “Profit per X” X equals employee, customer visit, or some other measurable economic denominator.

Parting Thought If Change Creates Opportunity, does Violent Change Create Game-Changing Opportunities?

Questions and Sharing Marketing for Success Be the Dominant Player in Your Local Market this Decade, Starting NOW!! Thank you.