TWELVEFOLD, INC. 425 BRANNAN STREET, SAN FRANCSICO, CALIFORNIA P: | E: Xaxis Weekly Newsletter Ideas November 22, 2013 JENNY BRODOWSKY VP, PLATFORM SALES P: | E:

CONFIDENTIAL TWELVEFOLD, PAGE 2 Idea #1: Success Story Success Story for Major Fashion Retailer Send out December 6, 2013 Target Audience We were looking to target both new and existing customers of a discount designer retailer; fashionistas seeking great deals on designer brands for the holiday and winter season. What we Achieved We were successful in achieving a CTR of.14%, which exceeded the client’s goal, as well as surpassing the flight impression goal, resulting in a total overall delivery of 108.9%. This is How we Did it: We built out three custom content targets in order to reach the target audience: Holiday Music & Weather Value Conscious Fashionistas Winter Holiday Parties & NYE Shopping This was the top performing content target. It reached a peak CTR.24%. Winter Holiday Parties & NYE Shopping focused on content associated with holiday party-going, party-planning, and finding last-minute festive outfits for special occasions.

CONFIDENTIAL TWELVEFOLD, PAGE 3 Idea #2: CT Tips/ Tricks from Peter Tips, tricks, suggestions from the CT master Content Target tip of the Month: Examples: If overall score is low, do X If you can’t find the right pages you’re looking for, do X When typing in key words to begin your search, think about X

CONFIDENTIAL TWELVEFOLD, PAGE 4 Idea #3: CT ideas CT ideas from Peter Lot of ideas in his deck “Custom content target approaches” See below: During the month of Valentine’s Day, think outside the box to target the color red instead of love and romance Redhead Celebs & HairstylesThe Color Red Align the Garnet Red Galaxy Tab 2 message with the most popular redhead celebrities, redhead looks, styles, fashions, makeup, etc. Enable Garnet Red Galaxy Tab 2 to own the color of the holiday by pinpointing page-level content around all sorts of popular red things such as sports teams apparel, cars, makeup, foods, recipes, clothes, shoes, bags, purses, clutches, etc.

CONFIDENTIAL TWELVEFOLD, PAGE 5 Idea #4: CT of the month award A $25 Starbucks gift card will be awarded to the Xaxis employee who built the best Content Target in the previous month. Physical Card to drop off, get some face time The Award Certificate will state Ct of the month award goes to: Employee’s name For Excellence in: WHY this employee deserves to win (feedback from Peter) Creativity? Accuracy? Target set selections? CT came/description Campaign

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