Creating Content That Looks Great Justin Prevatte (AAMFT & themelogic)

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Presentation transcript:

Creating Content That Looks Great Justin Prevatte (AAMFT & themelogic)

Creating Content that looks great What’s going on here … ?

Getting things done

Creating Content that looks great What’s going on here… Getting things done Best-Enough

Creating Content that looks great What’s going on here… Getting things done Best-Enough Tools & Resources

Creating Content that looks great What’s going on here… Getting things done Best-Enough Tools & Resources Tips & Tricks

What ‘Content’ Are We Talking About? ?

Regular ‘ol web pages

What ‘Content’ Are We Talking About? Regular ‘ol web pages Landing pages

What ‘Content’ Are We Talking About? Regular ‘ol web pages Landing pages Mostly text

What ‘Content’ Are We Talking About? Regular ‘ol web pages Landing pages Mostly text Homepages

What ‘Content’ Are We Talking About? Regular ‘ol web pages Landing pages Mostly text Homepages Campaign-specific landing page

Anatomy Of A Webpage Headings Paragraphs Links Lists Tables Text-treatments: bold, italic Images Misc

What Formatting Options To Use? Headings Paragraphs Links Lists Tables Text-treatments: bold, italic

What Formatting Options To NEVER Use Different fonts Text sizing Text color Underline Center aligning Right aligning

Tool Time Webpage Formatting Cheat Sheet

Making Your Formatting Look Good Styling your content with CSS Text size Spacing Text color Fonts

Tool Time Style Examples and Cut-N-Paste CSS

Creating Clean Content What does that even mean? Removing MS Word formatting Fixing broken HTML on existing pages Creating new content from scratch Avoiding using the CMS WYSISYG at all costs

Tool Time Customized WYSIWYG that does [almost] everything right the first time.

Creating Content that looks great What just happened here??? Getting things done Best-Enough Tools & Resources Tips & Tricks

Creating Content That Looks Great Justin Prevatte (AAMFT & themelogic)