The Mobile Pitch Deck December 2012

Why Does Your Business Need a Mobile Website? Mobile Web Surfing is estimated to overtake desktop web surfing by % of Smartphone Users search because of an ad seen online or offline 74% of Shoppers make a purchase when using their smartphones to help with shopping 88% of those seeking local information on their smartphones take action within a day 90% of smartphone searches result in an action 95% of smartphone users have looked for local information SourceThe Boostrappers’ Guide to the Mobile Web:

3 Smart Reasons to Mobilize 1.With mobile web users predicted to overtake desktop web users in 2014, it is imperative for your business to have a mobile friendly website to remain competitive. 1.The key to a good mobile website is to keep it simple and easy to navigate. Users expect a web browsing experience comparable to the desktop version. If a mobile site is too cumbersome or slow the user is likely to search another site within 5 seconds or less. 1.When users visit your mobile website they are usually interested in performing some sort of action such as click to call, find your location, or make a reservation and more than half the people searching on a smartphone will make a purchase. Don’t miss the opportunity for a conversion.

7 Best Practices For Building Beautiful, Effective Mobile Websites YOUR MOBILE WEBISTE SHOULD BE: FAST: Load times matter. Optimize your content, images and video for mobile. SIMPLE: It’s a small screen. Ensure your navigation is simple and intuitive. VISIBLE: Maximize readability using contrast, negative space and large fonts. THUMB FRIENDLY: Use large buttons that even the clumsiest of thumbs can work. ACTION ORIENTED: Mobile users have immediate needs: to call, get directions or share with their friends or family. LOCALIZED: Mobile users are mobile. Choose content that is locally relevant. ENTERTAINING: Mobile users are often killing time. Offer content that is entertaining. UP TO DATE: As with your desktop site, keep content fresh and up to date.

Mobile Web Growth: Making The Case For Investing in a Mobile Website

64% of All Mobile Subscribers In The USA Now Have A 3G Connection Source: Kleiner Perkins Caufield Byers, Mary Meeker’s Internet Trends

Half of All US Adults Own Either a Smartphone or Tablet, Or Both Source: Pew Research Center in collaboration with The Economist Group

Smartphone Sales Exceeded Personal Computer Sales in 2011 Source: Business Insider: Business Intelligence Reports

Mobile Web Users Are Predicted to Overtake Desktop Web Users in 2014 Source: Kleiner Perkins Caufield Byers, Mary Meeker’s Internet Trends

Global Mobile Traffic Is Now 10% of Total Global Internet Traffic Source: Kleiner Perkins Caufield Byers, Mary Meeker’s Internet Trends

US Mobile Traffic Is Estimated To Be 16% Of Total US Internet Traffic Source: Shareaholic

Mobile Internet User Behavior

Mobile Browsers Are Used Just As Much As Downloadable Apps Source: Business Insider: Business Intelligence Reports

Smartphone Users Are Multi-Taskers Often Looking For Entertainment Source: Google/Ipsos/OTX Media CT, April

Smartphones Help Us Throughout Our Daily Lives Source: Google/Ipsos/OTX Media CT, April

More Than Half Of People Searching on a Smartphone Will Purchase Source: Google/Ipsos/OTX Media CT, April

Users Seeking Local Information Are Ready to Buy Source: Google/Ipsos/OTX Media CT, April

Users Seeking Local Information Are Action Oriented Source: Google/Ipsos/OTX Media CT, April

79% of Smartphone Users Rely On Their Phone For Shopping Source: Google/Ipsos/OTX Media CT, April

Users Expect A Web Browsing Experience Comparable to Desktop Source: Compuware

Mobile Users Expect a Website to Load in Three Seconds Or Less Source: Compuware

75% of Mobile Users Will Bounce in 5 Seconds Or Less Source: Compuware

46% of Mobile Users Are Unlikely to Return To A Problematic Website Source: Compuware

Mobile Internet User Behavior Part II: Cross Media Consumption

As Mobile Content Consumption Increases, All Other Media Decreases Source: Business Insider: Business Intelligence Reports

But That’s Not The Whole Story. Cross Media Consumption Is On The Rise Source: Google/Ipsos/Sterling

But That’s Not The Whole Story. Cross Media Consumption Is On The Rise Source: Google/Ipsos/OTX Media CT, April

And e-Commerce Is Increasingly a Multi Screen Activity Too Source: Google/Ipsos/Sterling

More Stats on Cross Platform Consumption and Mobile Commerce Source: Google/Ipsos

The Bottom Line

Do not underestimate the importance of a mobile website for driving engagement with, and ultimately revenue from, new and existing customers.