ELENA BELLISARIO : NICOLE KALESNIKOFF : MARIE KOOP : VALERIE RODRIGUEZ A Revolution in Cosmetics Merchandising

Over 250 Brands Classic Exclusive Private Label Product Lines Makeup Skincare Fragrance Bath & Body Hair Products Accessories Product Revenue Model Product/Market Competitors People Services Personal consultation Express services Makeup services

Cosmetics industry in Canada has over $7 billion in sales Saskatoon is the fastest growing city in Canada (SREDA) Target market: men and women between yrs Location: Across from Mexx in Midtown Plaza, Saskatoon Market Revenue Model Product/Market Competitors People

Customer value proposition: Single source cosmetics retailer providing the largest variety of brands and products not found elsewhere Unique in-store experience: free samples and freedom to test and try products Commitment to quality: lifetime return policy Sephora’s brand and reputation Market – Competitive Advantage Revenue Model Product/Market Competitors People

High gross margins (55% average) and expect 54 average units sold per day at $44 each Critical success factors include: Sales volume Inventory management Revenue Model Product/Market Competitors People ScenarioWorst CaseBase CaseBest Case IRR6.61%24.21%40.11%

Sheryl Bradshaw – Store Manager Diploma in International Business 14 years retail experience Worked in cosmetics at Holt Renfrew Boutique Manager of Links of London Boutique Manager of Louis Vuitton Training at Sephora University Store Manager, 3 Beauty Supervisors, Cast Members 4 CA’s investing in the business 2 have retail experience Store Manager will be key People Revenue Model Product/Market Competitors People

Competitors Revenue Model Product/Market Competitors People

24% expected return $50,000 investment for a 40% equity ownership Capitalize on the growing Saskatoon economy and cosmetics industry Leverage Sephora’s well-established brand and reputation A Great Opportunity Revenue Model Product/Market Competitors People

march 20 | midtown plaza | 10am RUH Foundation