Converse All-Star.

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Presentation transcript:

Converse All-Star

Where are they made? The converse all-star shoes are made and manufactured in the U.S.A.

Manufacturing With a market share of 3% and revenues of $280 million, Converse manufactures their products both domestically and internationally. It is important that the only product they continue to manufacture in the U.S. today, is the Chuck Taylor All Star, with plants in Lumberton, NC and Mission, TX. This is a product where the "Made in the USA" label is crucial to its success, and internalization is a source of competitive advantage. These two factors serving as the sole reason why the production remains within the U.S

Other Models All other shoe models are outsourced in Asia, with the explanation of reduced wages driving this strategy. Converse, like Adidas, must also generate a higher degree of internal monitoring of their subcontractors, or they will soon face increased scrutiny

Info Converse have seasonal shoes. The converse company went through bankruptcy in 2001 Converse was a basketball shoe, it still is but is now used in fashion shows and worn casually. You can now personalize your very own converse shoe. Converse All-Star shoes range from High-cut to low- cut All-stars are the only shoe model that is made in the U.S.A.

Materials The shoe consisted of three parts--a canvas upper, a rubber bottom and toe box and a cushioned insole. Canvas upper Toe box Rubber bottom

Raw Materials Cotton is a raw material The rubber on the shoes are produced by Natural rubber, from tree sap. alkaloids, terpenes, resins, phenolics, proteins, sugars, and long-chain hydrocarbons which are found in Latex

Fabric The converse all-star shoes have a large variety of fabric types Such as: Cotton Corduroy Suede Leather Embroidered silk Wool lining and Rawhide laces Fleece Vinyl Metalized fabric Wool

Putting a converse shoe together Originally the all-rubber sole was placed into a mold to form the bottom of the shoe. Once the rubber sole was set, the all-canvas upper was added and stitched into place with the traditional double white stitching common on the sneaker. Eyelets were added once the stitching was complete. Finally the insole was added for added support and durability.

Natural Resources Rubber Tree Plantations Plants (Cotton) Animals (wool, Leather), for certain models of shoes.