Marketing Working Session October 5, 2005 Start: 9 AM PDT / San Francisco Tel.: / Passcode: 69287

AGENDA 1)Marketing team logistics 2)Collateral 3)Web 4)Events (SNW call-in at 11 AM PDT) 5)2006 Planning

Marketing Team Marketing calls & Meetings –Calls: Scheduled for once a month in non-meeting months, on Tuesdays at 10 AM PST –Next calls & meetings: October 5 F2F in CA with dial-in option November 1 telecon December 7 F2F in CA with dial-in option 2006 Schedule circulated before Nov. 1 call –Tel: –Passcode: 69287

Collateral “FC Speeds & Feeds” brochure –Need intro from Tom –Skip determined Bill’s paper on “Preferred Physical Implementations of Fibre Channel” would be best as white paper “Preferred Physical Implementations of FC” –White paper –Bill able to take it to next step? Or, volunteers?

Web Look & Feel refresh currently in progress Will have draft for team to look at in November telecon Any early input? Volunteers for early review?

IDF Fall Wrap-Up

Feedback from team?

IDF Spring 2006 Kiosk in Storage Community booked Try for a class? Volunteers/ideas? Co-marketing deal again

Storage Visions 2006 Jan. 6 & 7, Las Vegas 1 free pass (Emulex) No session abstract submitted FCIA has lit table too –Feeds & Speeds Collateral? –Other ideas?

Storage World Conferences 2006 June , Long Beach, CA FCIA is offered: –2 Free Full Conference Passes –Free booth –Lit rack space –FCIA logo in materials New: Fall Event –Sept , Boston, MA

SNW October in Orlando, FL FCIA Booth G-24 –12 Companies cooperating in booth & demo –Booth theme: Faster with 4, Fast & Flexible

SNW Marketing Deliverables Deadlines: Due ASAP: 2 PPT slides for demo presentation to Lisa Kimball, LSI Logic Due 10/7: 50 word company description due to Engenio –Highlighting FC products/etc –Also due FC product names/words to be listed on participating sign Due by 10/7: Need.EPS or.TIFF logo file for companies that did not participate in Spring promotion (Molex, PMC-Sierra, Sierra Logic) Due 10/12: Booth graphic proofs to Chris L./Tom H. provided from Engenio Due 10/14: PDF layout of Solution Guide to Engenio for bundling with company descriptions, etc. Logos/files can be sent to:

SNW Press Activity: –Qlogic leading press release effort (Steve Sturgeon) –Company quotes due today!

SNW Demo hotstage next week at Emulex –Mark Jones & Jerry Wong leading effort –Shipping info: Mark Jones Emulex Corp Susan St. Costa Mesa, Ca –Schedule: Monday: Get organized Tues./Wed.: Hot-stage demo No later than Fri.: Ship out demo to FL

Marketing Schema, 2006 Plan New Presentation Describing the overall view of Marketing initiatives within the FCIA Presentations also for Initiatives within the overall Schema Marketing Committee applies resources and budget to promoting Fibre Channel and Initiatives