How to Talk About Rotary PDG “Presidents Elect Training Seminar Presidents Elect Training Seminar | 1 District 3011

Learn how to present the work of your club and all of Rotary so that people understand what we do Learn about Rotary’s new visual identity to help streamline Rotary’s look and increase its appeal Identify ways to live Rotary’s values yourself LEARNING OBJECTIVES Presidents Elect Training Seminar | 2 District 3011

Service Above Self DEFINING WHO WE ARE Presidents Elect Training Seminar | 3 District 3011

Why did you initially join Rotary? To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/ professional recognition Development and training opportunities 10% 0% 30% 20% THE REASONS ROTARIANS JOIN Presidents Elect Training Seminar | 4 District 3011

Why do you stay with Rotary? To positively impact my community Friendship and fellowship Professional networking/business development opportunities To have a positive impact globally Potential for personal/ professional recognition Development and training opportunities 10% 0% 30% 20% THE REASONS ROTARIANS STAY Presidents Elect Training Seminar | 5 District 3011

EXCHANGE IDEAS TAKE ACTION JOIN LEADERS OUR MESSAGE Presidents Elect Training Seminar | 6 District 3011

Are you an established professional wanting to make positive changes in your community and around the world? Becoming a Rotarian connects you with a diverse group of professionals who share your drive to give back. Over a meal or coffee, or even online, you'll: – Discuss your community's needs and discover creative ways to meet them – Expand your leadership and professional skills – Catch up with good friends and meet new ones JOIN THE LEADERS Presidents Elect Training Seminar | 7 District 3011

Clubs accept new members by invitation, so we recommend you first reach out to a club in your area to learn more. It's not only a good way to get to know us – it's also a great way to get involved in your community. JOIN A ROTARY CLUB Presidents Elect Training Seminar | 8 District 3011

Are you interested in sharing your unique skills and experiences with others in your community? Rotary unites people from all continents, cultures, and occupations – it is truly one of our greatest strengths. Our members are leaders in their fields and communities. Our diverse perspectives help us to see problems differently – and help us solve them in communities throughout the world. Through Rotary, our members find many ways to meet, exchange ideas, and make lifelong friendships, including: EXCHANGE IDEAS Presidents Elect Training Seminar | 9 District 3011

Weekly club meetings Online discussion boards Interest-based affinity groups Local events Our annual international convention Interested in connecting with Rotary members in your community? HOW CAN YOU DO THIS Presidents Elect Training Seminar | 10 District 3011

Help us create lasting change in communities around the world Explore our causes We're committed to taking on some of the world's most pressing challenges TAKE ACTION Presidents Elect Training Seminar | 11 District 3011

Rotary members unite at home and across the globe to put our experience and knowledge to work tackling our most pressing challenges. We focus our efforts in six areas: DO YOU KNOW WHAT WE’RE DOING IN YOUR COMMUNITY – AND AROUND THE WORLD? Presidents Elect Training Seminar | 12 District 3011

SIX AREAS OF FOCUS Peace and Conflict Prevention and Resolution Disease Prevention and Treatment Water and Sanitation Maternal and Child Health Basic Education and Literacy Economic and Community Development Presidents Elect Training Seminar | 13 District 3011

“Polio Eradication is not an option, it's an obligation. Change your community with us by volunteering on a local project. Are you ready to make a difference in your community, or in communities around the world? PARTNER WITH US JOIN A PROJECT Presidents Elect Training Seminar | 14 District 3011

From community-based groups who team with their local Rotary club to global organizations who work with us on long-term projects, we can make an even bigger difference when we work together. We team with partners ranging from local food banks to the United Nations to expand the reach and impact of our work. If you work with an organization that would like to partner with Rotary, please get in touch. OUR TIME STARTS NOW ARE YOU INTERESTED IN EXPANDING YOUR IMPACT? WITH ROTARY, YOU CAN Presidents Elect Training Seminar | 15 District 3011

WHAT IS ROTARY? Today, I am blessed to be able to serve mankind, poor children, provide them clean drinking water, administer polio drops, provide relief to handicapped, help differentially abled, underprivileged, help downtrodden, and make difference in the lives of those we touch. Above all Rotary has given me great sense of self satisfaction. I too was greedy and spent far more time in pursuit of the goals that should matter least. However, Rotary showed me the way to serve and to live a meaningful life. Presidents Elect Training Seminar | 16 District 3011

WHAT IS ROTARY? Rotary is an opportunity and a platform that enables Rotarians to achieve much more in their immediate community and the world, than they can as individuals. What and how much is achieved depends on the individual members, the Rotary Club, and most importantly, it's leadership. It is a good and oft repeated adage, ‘What you get out of Rotary depends on what you put into Rotary’? Presidents Elect Training Seminar | 17 District 3011

HOW TO TALK ABOUT ROTARY Presidents Elect Training Seminar | 18 District 3011 Write in active voice Use personal pronouns Eliminate unnecessary words Avoid Rotary jargon Shift focus from What to Why Close with a call to action When addressing impact, start locally and then scale globally

District Team Training Seminar | 19 District 3011 OUR LOOK

2014 THE BRAND CENTER

2014 ROTARY SHOWCASE

2014 ROTARY IDEAS Ideas.rotary.org

YOUR CLUB AND DISTRICT Presidents Elect Training Seminar | 23 District 3011 Institute of Rotary Cancer Hospital (IRCH) Rotary Blood Bank Rotary Public School

Rotary’s Essence Statement: Rotary joins leaders from all continents, cultures, and occupations to exchange ideas and take action for communities around the world. LIVING ROTARY’S VALUES Presidents Elect Training Seminar | 24 District 3011

Learn how to present the work of your club and all of Rotary so that people understand what we do Learn about Rotary’s new visual identity to help streamline Rotary’s look and increase its appeal Identify ways to live Rotary’s values yourself LEARNING OBJECTIVES Presidents Elect Training Seminar | 25 District 3011