© 2009 WorldatWork. All rights reserved. WorldatWork Local Network Marketing 2011 Kalisa Turanchik, Sr. Marketing Mgr. James Feely, Product Mgr. WorldatWork October 7, 2010 © 2009 WorldatWork. All rights reserved.

2011 Communications “Regardless of the changes in technology, the market for well-crafted messages will always have an audience.” Steve Burnett, The Burnett Group

WorldatWork Core Communications 3 WorldatWork Communication Calendar

WorldatWork Core Communications 4 WorldatWork.org

WorldatWork Core Communications 5 WorldatWork.org

WorldatWork Core Communications 6 Postcards Mailings & Registration pages

WorldatWork Core Communications Postcards Mailings & Registration pages 7

© 2009 WorldatWork. All rights reserved. Thank You! & Questions Answers

2011 Communications Q: What is the most frightening thing you’ve ever encountered? A: A blank sheet of paper Ernest Hemingway, famous writer

WorldatWork Partner Kit Purpose Allow Local Network Associations to present a consistent marketing message to membership Features Pre-written marketing copy for use on Association Web site, communications, newsletters, mailings Benefits Easy to implement No blank page fears! 10

WorldatWork Partner Kit 11

2011 Communications “The key is in not spending time, but in investing it.” Steven Covey, Author

WorldatWork Marketing Checklist Purpose Allow Local Network Associations to more easily plan annual marketing activities Features Marketing, Advertising and Communication tasks Benefits Easy to assign work to board/volunteers Easy to track progress Serves as a reminder/offers suggestions 13

WorldatWork Marketing Checklist 14

© 2009 WorldatWork. All rights reserved. Thank You! & Questions Answers

Co-Branding with WorldatWork Leverage the Power of Partnership

Co-Branding with WorldatWork 17 Leverage the WorldatWork brand Use the 2011 Partner kit Ask for a Web site audit or content review Leverage the communications coming from WorldatWork. Time your communications to piggyback. Attend the WorldatWork Local Network connection calls.

Membership Communication

Membership Communications 19 Communicate your educational offerings frequently throughout the year. Use a personal touch. Personalize the member experience with calls from volunteers and face- to-face interaction. Create member ambassadors to deliver new member packets, mentor new members or simply be a smiling face at meetings. Offer packages: create your own or use the WorldatWork dual member offer.

Web site Communications “The average person may need to see an offer up to nine times before acting on it.” Direct Marketing Association, August 2008

Web site Communications 21 Always post your educational offerings & meetings prominently on your home page and throughout the site. Position important content in upper left quadrant of screen, and leverage the right hand side of the screen for short, snappy content or banners. Again, use your partner kit. It contains sample e- mail letters, e-newsletter copy, web page copy to keep your communications fresh.

Social Networking “New marketing is about the relationships, not the medium.” Ben Grossman, founder of BiGMarK

Social Networking 23 WorldatWork Online Community is exponentially expanding since launch with over 13,000 members and offers a group feature. Facebook is becoming more popular for businesses as more “group” pages get created. LinkedIn is the business networking site and most of your members are probably already on it.

Social Networking 24 Association Tips Use social media icons on your Web site Use a tool such as HootSuite to manage your Association presence online Find a champion in your association who is interested in being your social media leader Social Networking sites are growing, so encourage your members to join, post updates, host discussions, and help each other solve business challenges.

Social Networking 25 Twitter is easy to use and a great way to send out up-to-the-second updates or “mini-blogs” Create a profile and get all your members to be followers. Serve up content, not just advertising. News and information is hot. User age group is Always have a link to bring them back to your Web site.

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