© 2009 WorldatWork. All rights reserved. WorldatWork Local Network Marketing 2011 Kalisa Turanchik, Sr. Marketing Mgr. James Feely, Product Mgr. WorldatWork.

Slides:



Advertisements
Similar presentations
INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Why is The Benefit Bank Interactive Marketing Package just like a Best Friend?
Advertisements

Options for communicating. A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by.
APC Content Syndication APC SharedVue Showcase powered by The Channel Company.
Dunedin Chamber of Commerce Social Media & Marketing For Your Business September 23, 2009.
The Importance of Social Media. Some facts and statistics: Nearly 1 out of every 5 minutes online is spent on social media Facebook reached 1.11 billion.
Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.
Social Networking & Bar Association Communication -- What You Should Know About How to Use it to Your Advantage.
Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One for Dummies Facebook Marketing All-in-One for Dummies Watermelon Mountain.
Web 2.0: Concepts and Applications 5 Connecting People.
Social Media: Connecting Students & Faculty With Your School.
WEB2.0 Social Media & Independent Pharmacy Real World Use & Possibilities.
[ Date ] [insert your community foundation logo here] Give Local America A giving day opportunity.
What is Localgiving.com? Offered throughout the Community Foundation Network as a fundraising tool for voluntary and community groups Mission: To provide.
The Power of and Social Media Marketing to Boost your Business presented by:
WELCOME TO THE AHIA CONNECTED COMMUNITY! HEALTHCARE INTERNAL AUDIT'S PROFESSIONAL THOUGHT LEADERSHIP COMMUNITY.
National Library Service for the Blind and Physically Handicapped Library of Congress Strategic Plan for the New Public Education Initiative May 7, 2014.
Social Networking – The Ways and Means Rosey Broderick May 2011.
COMMUNICATING WITH YOUR MEMBERS Tools and Strategies  Mark Huelskamp  ASSE Web Developer / Designer  Brianna Breshears  ASSE Social Media Specialist.
. Outline 1.About LinkedIn 2.Personal Profile 3.Make Connections 4.Communicate 5.Groups 6.Pages 7.Events 8.Answers 9.Applications 10.Direct Ads.
2013 SFPMA ® South Florida Property Management Association
How to Expand Your School’s Online Reach using Facebook, Blogs and Twitter.
Plugging In Connecting with your Membership On Line T HE A MERICAN L EGION.
Getting Started (The Basics) Copyright 2012 Peoplemovers.com, All rights reserved.
Smart Policing Initiative Website and Social Media Vivian Chu, CNA Deputy Project Manager Zoë Thorkildsen, CNA Research Specialist April 16-17, 2013 This.
© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Business Savvy Web Workshop Ken Barrett MSc. - Director.
“MAKING THE NET WORK FOR YOU” USING SOCIAL MEDIA TO BRAND YOURSELF ROSHANDA HOSCH.
. Social Media for Social Good. Where Are We Now? Does Your Club Have a Website? Does Your Club Have a Facebook Page? Do you have a personal Facebook.
Creating an Online Professional Presence Using Social Media.
Getting There from Here: A Model to Develop Social Media and Digital Strategies to Increase Alumni Engagement with Your Alumni Website David Regan White.
Planned Giving Design Center. What is the Planned Giving Design Center? National network of websites dedicated to advancing philanthropy.
Social Media What is it? Why should we use it? How do we use it? Mary Bethea Assistant District Staff Officer-Public Affairs / Social Media 5 th Northern.
Leveraging Technology: Strategies to Engage your Students and Make your Job Easier! Chryssa Jones, Veterans Services Coordinator University of California,
+ TIPS & TRICKS TO HELP YOU MAKE MONEY ONLINE! Tricia Belmonte LikeUs ns.
FROM SOCIAL TO EDUCATION USES By: Elite Educators.
Make It Easy For e-Buyers to Contact You Toll-free phone numbers Call centers Text messaging Instant chat 1.
CAIS Boarding Schools │ BRAND V: 1.0 October 13, 2011.
October 6, 2009Lawrence Hall of Science Using Social Media Networks to Engage Your Audience and Build Community Presented by: Frank Kusiak Nicole Medina.
Recruitment and Retention Gerardo Silbert, ACC and Sabreena Andriesz, PCC Nov , 2014.
Use of Electronic and Internet advertising options Standard 3.4.
GOAL #1 – Increase individual and institutional memberships OBJ #1.2 - Increase institutional memberships by X% by renewing lapsed memberships (and former.
NEWonline 2.0 What’s in it for you Features and functions of the Network’s all-new web platform June 15, 2009.
TalkisCheep.com 2011 Media Kit Prepared by Africa Hannibal, Founder & CEO “The First Location Based Coupon & Loyalty Reward Social Network ”
Getting Started Copyright 2010 Peoplemovers.com, All rights reserved.
THE NEW ACE YOUR success through collaboration August 20 th, 2010.
Introduction to Enron Communications Distributor Marketing and Sales Enron Communications, Inc. Enron Communications.
FaceBook…. Really?? FaceBook…. Really?? Social networking & Facebook Pam Krambeck, ESU#3
OCLC Online Computer Library Center 1 Social Media and Advocacy.
Using Social Media for Fundraising and Communication with Supporters Lindsay Boyle – Communications & Research Coordinator Claire Chapman – Information.
Top 10 Tips For Growing Your Social Media Following You want a lot of targeted followers who are willing to engage with you and answer your calls to action.
Your Marketing Voice “How to Manage Your Social Media”
What can Social Media do for You? Presented by Jon George, M.D. FIT, Interventional Council Emily Zeigenfuse Sr. Specialist, Corporate Communications American.
Cross Promotion with Social Media
Effective Communications Global Pilots’ Symposium Dublin, Ireland | 11 April 2013.
New Networking Strategies How to Develop Your Business and Build Sales Through Social Media Shaa Wasmund.
“THE VOICE OF BUSINESS” Chelsey Larson. LinkedIn Facebook Twitter YouTube.
Web 2.0 Technologies Photocopiable/digital resources may only be copied by the purchasing institution on a single site and for their own use.
Online communication channels Project: Efficient Managers for Efficient Natura2000 Network Created by EUROPARC Federation The production of this presentation.
New Age of Digital Marketing Social Media Marketing  Many people knows Facebook and Twitter is the p0pular social medium to connect your friends and.
NASBLA Social Media: What is it for? NASBLA is involved in numerous Social Media that all serve a distinct purpose. So, what are they all for?
Effectively Marketing to the New Generation of Parents Eric Downing Marketing Specialist CSD/Fulcrum Foundation
Website Tools & Resources Navy League of the United States Citizens in Support of the Sea Services Building an Online Presence for Your Council What is.
The Laws of Member Attraction
Genevieve’s Fundraising
Keeping a Professional Online Presence
Social Media Strategies for Sharing Agricultural Knowledge
Dunedin Chamber of Commerce Social Media & Marketing For Your Business
Progress Leisure 2016 B063 – ICT GCSE.
Ministry Branding Conference Call 3 November 11, 2010
Sponsorship Benefits Menu
Presentation transcript:

© 2009 WorldatWork. All rights reserved. WorldatWork Local Network Marketing 2011 Kalisa Turanchik, Sr. Marketing Mgr. James Feely, Product Mgr. WorldatWork October 7, 2010 © 2009 WorldatWork. All rights reserved.

2011 Communications “Regardless of the changes in technology, the market for well-crafted messages will always have an audience.” Steve Burnett, The Burnett Group

WorldatWork Core Communications 3 WorldatWork Communication Calendar

WorldatWork Core Communications 4 WorldatWork.org

WorldatWork Core Communications 5 WorldatWork.org

WorldatWork Core Communications 6 Postcards Mailings & Registration pages

WorldatWork Core Communications Postcards Mailings & Registration pages 7

© 2009 WorldatWork. All rights reserved. Thank You! & Questions Answers

2011 Communications Q: What is the most frightening thing you’ve ever encountered? A: A blank sheet of paper Ernest Hemingway, famous writer

WorldatWork Partner Kit Purpose Allow Local Network Associations to present a consistent marketing message to membership Features Pre-written marketing copy for use on Association Web site, communications, newsletters, mailings Benefits Easy to implement No blank page fears! 10

WorldatWork Partner Kit 11

2011 Communications “The key is in not spending time, but in investing it.” Steven Covey, Author

WorldatWork Marketing Checklist Purpose Allow Local Network Associations to more easily plan annual marketing activities Features Marketing, Advertising and Communication tasks Benefits Easy to assign work to board/volunteers Easy to track progress Serves as a reminder/offers suggestions 13

WorldatWork Marketing Checklist 14

© 2009 WorldatWork. All rights reserved. Thank You! & Questions Answers

Co-Branding with WorldatWork Leverage the Power of Partnership

Co-Branding with WorldatWork 17 Leverage the WorldatWork brand Use the 2011 Partner kit Ask for a Web site audit or content review Leverage the communications coming from WorldatWork. Time your communications to piggyback. Attend the WorldatWork Local Network connection calls.

Membership Communication

Membership Communications 19 Communicate your educational offerings frequently throughout the year. Use a personal touch. Personalize the member experience with calls from volunteers and face- to-face interaction. Create member ambassadors to deliver new member packets, mentor new members or simply be a smiling face at meetings. Offer packages: create your own or use the WorldatWork dual member offer.

Web site Communications “The average person may need to see an offer up to nine times before acting on it.” Direct Marketing Association, August 2008

Web site Communications 21 Always post your educational offerings & meetings prominently on your home page and throughout the site. Position important content in upper left quadrant of screen, and leverage the right hand side of the screen for short, snappy content or banners. Again, use your partner kit. It contains sample e- mail letters, e-newsletter copy, web page copy to keep your communications fresh.

Social Networking “New marketing is about the relationships, not the medium.” Ben Grossman, founder of BiGMarK

Social Networking 23 WorldatWork Online Community is exponentially expanding since launch with over 13,000 members and offers a group feature. Facebook is becoming more popular for businesses as more “group” pages get created. LinkedIn is the business networking site and most of your members are probably already on it.

Social Networking 24 Association Tips Use social media icons on your Web site Use a tool such as HootSuite to manage your Association presence online Find a champion in your association who is interested in being your social media leader Social Networking sites are growing, so encourage your members to join, post updates, host discussions, and help each other solve business challenges.

Social Networking 25 Twitter is easy to use and a great way to send out up-to-the-second updates or “mini-blogs” Create a profile and get all your members to be followers. Serve up content, not just advertising. News and information is hot. User age group is Always have a link to bring them back to your Web site.

Contact Us Global Headquarters N. Northsight Blvd. Scottsdale, AZ USA Telephone Scottsdale: 480/ or 877/ x6791 Web Site 26

© 2009 WorldatWork. All rights reserved. Thank You! & Questions Answers Thank You!