International Congress and Convention Association. Twitter: #ICCAWorld Using meetings stats for research, advocacy/ motivation and marketing Marco van Itterzon Director Research ICCA

International Congress and Convention Association. Twitter: #ICCAWorld How comfortable your bed is

International Congress and Convention Association. Twitter: #ICCAWorld What I do when people compliment my shirt

International Congress and Convention Association. Twitter: #ICCAWorld Words that frighten youth today

International Congress and Convention Association. Twitter: #ICCAWorld 1 USA Germany Spain UK France Italy Japan China-P.R Netherlands Brazil 291 Number of international meetings ICCA country ranking 2014

International Congress and Convention Association. Twitter: #ICCAWorld 1 Paris Vienna202 3 Madrid200 4 Berlin193 5 Barcelona182 6 London166 7 Singapore142 8 Amsterdam133 9 Lisbon Prague118 Number of international meetings ICCA city ranking 2014

International Congress and Convention Association. Twitter: #ICCAWorld Exponential growth number of meetings doubling each 10 years

International Congress and Convention Association. Twitter: #ICCAWorld Steady Growth

International Congress and Convention Association. Twitter: #ICCAWorld Analysis – Congress venues used

International Congress and Convention Association. Twitter: #ICCAWorld Analysis - Subjects

International Congress and Convention Association. Twitter: #ICCAWorld Analysis – Size of Meetings

International Congress and Convention Association. Twitter: #ICCAWorld Analysis – Size of Meetings

International Congress and Convention Association. Twitter: #ICCAWorld Analysis – Size of Meetings

International Congress and Convention Association. Twitter: #ICCAWorld – what goes on in your destination – see the business development – create a higher acceptance of your bureau on the local market – awareness for the importance of the Meeting Industry – measure the results of marketing efforts – evaluate the economic impact Why we need statistics

International Congress and Convention Association. Twitter: #ICCAWorld – compare with other destinations – recommend new (infra)structures if needed – be one step ahead of competitors – compare with other tourism segments in the destination Why we need statistics

International Congress and Convention Association. Twitter: #ICCAWorld look forward and anticipate changes. make predictions with some degree of confidence. assess the health of the meetings market. strengthen ICCA‘s culture of openness and business exchange. Why we need statistics

International Congress and Convention Association. Twitter: #ICCAWorld – It is a MUST for each and every Convention Bureau to collect and provide statistical information – It is a MUST that the suppliers (hotels, congress centers, PCOs) provide the data to the Convention Bureau What the Convention Bureau & suppliers have to do

International Congress and Convention Association. Twitter: #ICCAWorld ICCA & UIA Statistics compared (nr of meetings)

International Congress and Convention Association. Twitter: #ICCAWorld ICCA & UIA Statistics compared (nr of meetings)

International Congress and Convention Association. Twitter: #ICCAWorld Apples & Pears

International Congress and Convention Association. Twitter: #ICCAWorld – Exclude national meetings (tremendous impact on overnights) – Exclude religious, political, commercial, sporting events – Exclude all international meetings not qualified – Exclude the corporate market (meetings, incentives, product launches) ICCA & UIA statistics do not reflect the market

International Congress and Convention Association. Twitter: #ICCAWorld Use them as a trendbarometer, BUT establish your own statistics! ICCA & UIA statistics do not reflect the market

International Congress and Convention Association. Twitter: #ICCAWorld Put statistics in correct context; ICCA stats cover one segment of market, your success in other segments reduces the amount of space available for international association meetings. Low ranking year with fewer, longer lasting events with large number of delegates, may have a bigger economic impact than a high ranking year. Right interpretation

International Congress and Convention Association. Twitter: #ICCAWorld Association market has the longest lead time of any market segment. The results of 2014 reflect the bookings made in the early days of marketing. Never use ICCA statistics in isolation as they give only one side of the picture for a destination’s meetings business and relative level of success. ICCA’s stats are genuinely significant indicators. The right context

International Congress and Convention Association. Twitter: #ICCAWorld Where do you believe you should be. Who are your comparators. What do your hear from the clients. To stand still is to be overtaken. Realism rules

International Congress and Convention Association. Twitter: #ICCAWorld Cities through the years, number of events in the respective reports

International Congress and Convention Association. Twitter: #ICCAWorld The power of hindsight

International Congress and Convention Association. Twitter: #ICCAWorld Another approach, another ranking!

International Congress and Convention Association. Twitter: #ICCAWorld Context is king

International Congress and Convention Association. Twitter: #ICCAWorld ICCA: Vienna hosted 202 events in 2014 Vienna: 779 International Association Congresses 1,458 Association Congresses 3, 582 Total number of Events 25.9, 13.8 & 5.6% respectively Context is king

International Congress and Convention Association. Twitter: #ICCAWorld ICCA: Vienna hosted 81,902 participants in 2014 Vienna: 253,369 International Association 381,840 Association 521,433 delegates Total number of Events 32.3, 21.4 & 15.7% respectively Context is king

International Congress and Convention Association. Twitter: #ICCAWorld Are you collecting and publishing your own stats? Let’s share best practices! London in the ICCA Rankings

International Congress and Convention Association. Twitter: #ICCAWorld

Examples

International Congress and Convention Association. Twitter: #ICCAWorld International Congress and Convention Associationwww.iccaworld.com

International Congress and Convention Association. Twitter: #ICCAWorld International Congress and Convention Associationwww.iccaworld.com

International Congress and Convention Association. Twitter: #ICCAWorld Marco van Itterzon Thank you!