COURSE: GLOBAL BUSINESS MANAGEMENT MGT610 DR. DIMITRIS STAVROULAKIS PROFESSOR OF HUMAN RESOURCE MANAGEMENT DEPT OF ACCOUNTING TEI OF PIRAEUS

INTRODUCTION

AIM OF THE COURSE

To provide students with a clear understanding on how global business operates. Some answers will be provided to questions such as:  Why companies go global ?  Which are the strategies that are applied in the global context?  How are the relationships between HQ and subs formed?  How can the dilemma between local adaptation and global integration be approached?  How are management functions applied in international business?

STUDENTS’ ASSESSMENT  Mid-Term: 24%  Class Participation: 24%  Group Project, or Case Study Presentation: 24%  Rubrics (not specified – less than 5%)  Final Exam: 28% TEXTBOOK: & more

MID-TERM:  Covers lectures, presentations, class discussions, rubrics, handouts & videos.  May (or may not) include multiple choice, correct/fault, and brief explanations/definitions, in- depth analysis of case studies & theoretical issues, personal viewpoints etc. In Correct/Fault you have to provide the correct answer.  Students may fetch an A4 page handwritten (one side only) with notes as helping tool (photocopies & computer printouts are not accepted). The name of the student will be written at the blank page back. Page is for personal use only – cannot be passed around. The A4 sheet will be given to me together with the exam paper.

FINAL EXAM:  Covers topics only after the mid-term (lectures, rubrics, presentations, class discussions, handouts & videos).  May (or may not) include multiple choice, correct/fault, and brief explanations/definitions, in-depth analysis of case studies & theoretical issues, personal viewpoints etc. In Correct/Fault you have to provide the correct answer.  Students may fetch an A4 page handwritten (one side only) with notes as helping tool (photocopies & computer printouts are not accepted). The name of the student will be written at the blank page back. Page is for personal use only – cannot be passed around. The A4 sheet will be given to me together with the exam paper.

CASE STUDY PRESENTATIONS  4 different Cases Studies will be presented in respective classes. Case Study presentations are valuable for integrating theory.  Time for presentation: Approx.30 min (20 Presentation+10Discussion). Case Study presentations start by the end of the class.  Active discussion after presentation is expected – class contribution will be rewarded.  About slides are suggested. No written text is required – just the PPT (to be ed to me by the presentation date).  First 2 cases will be appreciated

GROUP PROJECT PRESENTATIONS  Presentations will be made in PPT.  All presentations will take place the same day before the final exam.  Time for each presentation: STRICTLY 20 min (15Presentation + 5 Discussion). Presentation time is confined between min. In case that this time interval is violated, penalties for the team may be enacted!  PPT of all presentations of group projects will be ed to me till the presentation date (11/4)  The written assignment will be delivered by till 27/4

GROUP PROJECT TOPICS  Subject: Strategic analysis of a Greek MNC or an industrial sector, through the application of Porter’s 5 Forces, SWOT Analysis, and identification of sources of competitive advantage. Students’ suggestions may also be accepted – with my modifications. Additional topics: - Strategic failure and closure of Eastman Kodak. - Strategic analysis of Samsung - Strategic analysis of the Tablet PC market. - Strategic analysis of banking. - Strategic analysis of Twitter. - Strategic analysis of Facebook. - Strategic analysis of Ford Motor - Strategic analysis of Deutsche Telecom - Strategic analysis of Gazprom - Strategic analysis of Exxon Mobil - Strategic analysis of Zara - Sale of Nokia to Microsoft - Merger of General Motors with Peugeot & Citroen.

GROUP PROJECT STRUCTURE 1. Abstract 2. Historical & present status, products, market shares (if available), sources of competitive advantage 3. SWOT Analysis 4. Five Forces Analysis 5. Concluding Remarks 6. Bibliography 7. Appendices (if any)  Research projects will be conducted according to the U.K. Research Ethics Committee policies. Will be checked for academic fairness.  Assigned to groups of 3 persons.

GROUP PROJECT SPECIFICATIONS  About 1,600 – 1,800 words (8-9 pages - except the Appendices), Times New Roman, 12 dpi, 1.5 space, normal margins.  No theoretical part is required.  Abstract: 6-7 sentences.  Discussion & Conclusions: Comparison of theory and findings is recommended when appropriate. Proposals may be included.  Citations: Contain author’s name, date, and page, in brackets: (Paulson 2009: ).  Bibliography: Only cited sources are included. Besides internet links, must contain at least 3 hard sources (books or articles). Format examples: Articles: Schloss S. (2000) “Access to Capital”, Venture, Vol. 15 (2), Books: Smith H.P. (2007) Management Today. London: Routledge.

CASE STUDIES  Just answer the questions  If the case material seems inadequate or outdated, feel free to search for additional data  Please consult attached guidelines and the Apple case  MBAs (solve problems) vs. PMs (describe problems)!

CLASS PARTICIPATION: Involves:  Participation in class discussions  In-class presentations, other than projects & cases  Submitting questions to presenters  Chatting in class is highly discouraged. Each student will be warned twice. A third warning entails a cut of the student’s class participation degree by half, i.e. more than 12 pts.

Notes on Class Participation  Effective learning depends a lot on class participation, through sharing knowledge and experience.  Woody Allen said that “90% of success is just showing-up”, and this is partially true. Participation in class discussions is highly valued.  Statements must be meaningful, answers to my questions have to be thoughtful, and building upon important contributions of classmates will be appreciated. Breaks:  Please be punctual in breaks !

Rubrics  In-class short presentations by students on topics pertaining to specific issues of the course.  Rubrics are assigned to individual students who wish to improve their degree on a voluntary, or semi- voluntary basis.  Topics will be indicated by me in the previous class.  The whole process (presentation and discussion) is expected to take less than 10 min.  No written text is required – approx. 5-8 slides in ppt are enough – or even no slides at all!  Topics covered in rubrics may come up at an exam.  Slides will be sent to me after presentation.