Vancouver June 5, /9/2015
TAP CVB Clients Western Zone Albuquerque* Denver Hawaii* Los Angeles Palm Springs Phoenix Portland Reno Sacramento Salt Lake* San Diego San Francisco San Jose Seattle Spokane Vancouver Central Zone Arlington Austin Chicago Dallas Des Moines Fort Worth Houston Kansas City Madison Memphis Milwaukee Minneapolis Mobile Nashville New Orleans Oklahoma City Omaha Overland Park San Antonio St. Louis Eastern Zone Atlanta Baltimore Birmingham Charlotte Cincinnati Cleveland Detroit* Fort Lauderdale Grand Rapids Indianapolis Jacksonville Lexington Louisville Northern Kentucky Vancouver Orlando Philadelphia Pittsburgh Providence Quebec City* Puerto Rico* Richmond Tampa Toronto Virginia Beach Washington DC * Cities in start up phase
Vancouver Vancouver Room Night/Event Metrics Infrastructure Improvement Benchmarks Vancouver Yearly/Monthly Peer Set Reports Strategic Planning Calendar Current Industry Trends National/Regional Pace/Market Share Reports CVB/CC/Hotels Strategic Alignment/Conversion 39/9/2015
Vancouver Room Night/Event Metrics 9/9/20154
5 Vancouver Eight Year Pace Report (4/30/12)
6 Vancouver Eight Year Pace Report (4/30/12)
7 Vancouver Eight Year Pace Report (4/30/12) Definite Room Nights Include Verbal Definite Room Nights
8 Vancouver Eight Year Pace Report (4/30/12) Definite Room Nights Include Verbal Definite Room Nights
9 Report City: Vancouver Period Ending: April 30, Yr. Avg. Benchmark Total Definite Room Nights 229,504173,648134,493195,966110,98111,85046,91733,515936,874 Pace Targets 254,882206,565153,47199,72958,76435,74419,1218,792837,068 Variance (25,378)(32,917)(18,978)96,23752,217(23,894)27,79624,72399,806 Consumption Benchmark 264,416 2,115,328 Pace Percentage 90%84%88%196%189%33%245%381%112% Total Demand R/N 1,011,546758,393537,265686,952342,501154,758176,50346,4893,714,407 Lost Room Nights 782,042584,745402,772490,986231,520142,908129,58612,9742,777,533 Conversion Percentage 23% 25%29%32%8%27%72%25% Tentative R/N 13,00638,66558,65939,04795,83399,13363,09510,000417,438 Vancouver II Benchmark Definite Room Nights 229,504173,648134,493195,966110,98111,85046,91733,515936,874 Pace Targets 319,255258,737192,234138,79781,78749,74526,61112,2351,079,401 Variance (89,751)(85,089)(57,741)57,16929,194(37,895)20,30621,280(142,527) Consumption Benchmark 331, ,000 2,833,600 Pace Percentage 72%67%70%141%136%24%176%274%87% Total Demand R/N 1,011,546758,393537,265686,952342,501154,758176,50346,4893,714,407 Lost Events 782,042584,745402,772490,986231,520142,908129,58612,9742,777,533 Conversion Percentage 23% 25%29%32%8%27%72%25% Tentative Events 13,00638,66558,65939,04795,83399,13363,09510,000417,438 9/9/2015
10 Report City: Vancouver Period Ending: April 30, 2012 Vancouver R/N Total Definite R/N 229,504173,648134,493195,966110,98111,85046,91733,515936,874 Pace Targets 319,255258,737192,234138,79781,78749,74526,61112,2351,079,401 Variance (89,751)(85,089)(57,741)57,16929,194(37,895)20,30621,280(142,527) Consumption Benchmark 331, ,000 2,833,600 Pace Percentage 72%67%70%141%136%24%176%274%87% Total Demand 1,011,546758,393537,265686,952342,501154,758176,50346,4893,714,407 Lost R/N 782,042584,745402,772490,986231,520142,908129,58612,9742,777,533 Conversion Percentage 23% 25%29%32%8%27%72%25% Tentative R/N 13,00638,66558,65939,04795,83399,13363,09510,000417,438 Vancouver Events Definite Events Pace Targets Variance 2415(8) Consumption Benchmark 182 1,456 Pace Percentage 116%122%127%119%200% 700%300%126% Total Demand Events Lost Events Conversion Percentage 41%36%31%26%36%14%39%75%37% Tentative Events /9/2015
11 Report City: Vancouver Period Ending: April 30, 2012 Vancouver Data Total Definite R/N 229,504173,648134,493195,966110,98111,85046,91733,515936,874 Pace Targets 319,255258,737192,234138,79781,78749,74526,61112,2351,079,401 Consumption Benchmark 331, ,000 2,833,600 Pace Percentage 72%67%70%141%136%24%176%274%87% Total Demand R/N 1,011,546758,393537,265686,952342,501154,758176,50346,4893,714,407 Lost R/N 782,042584,745402,772490,986231,520142,908129,58612,9742,777,533 Conversion Percentage 23% 25%29%32%8%27%72%25% Tentative R/N 13,00638,66558,65939,04795,83399,13363,09510,000417,438 Peer Set Data: Vancouver, Montreal, Toronto Definite R/N 765,362540,466497,518549,122231,174273,586124,69978,4753,060,402 Pace Targets 1,041,944776,318586,967459,452336,077243,577155,164111,4003,710,899 Consumption Benchmark 1,115,048 1,151,846 9,104,374 Pace Percentage 73%70%85%120%69%112%80%70%82% Total Demand R/N 3,220,4392,425,4311,856,0072,094,1861,032,581799,287509,795250,48512,188,211 Lost R/N 2,455,0771,884,9651,358,4891,545,064801,407525,701385,096172,0109,127,809 Conversion Percentage 24%22%27%26%22%34%24%31%25% Tentative R/N 89,054223,575262,864136,116555,582236,541329,902163,8651,997,499 9/9/2015
12 Report City: Vancouver Period Ending: April 30, 2012 Vancouver Data Total Definite Events Pace Targets Consumption Benchmark 182 1,456 Pace Percentage 116%122%127%119%200% 700%300%126% Total Demand Events Lost Events Conversion Percentage 41%36%31%26%36%14%39%75%37% Tentative Events Peer Set Data: Vancouver, Montreal, Toronto Definite Events ,344 Pace Targets ,363 Consumption Benchmark 1,033 8,264 Pace Percentage 103%94%91%95%94%92%87%73%99% Total Demand Events 1, ,204 Lost Events ,860 Conversion Percentage 50%37%33%32% 33%30%42% Tentative Events /9/2015
Vancouver Sample Strategic Planning Calendar RED – Clearly Need Month Green – Clearly Strong Month Blue – Case By Case Basis 9/9/201513
2012 JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC 2013 JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC 2014 JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC 2015 JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC 2016 JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC Vancouver Sample Strategic Planning Calendar Summary RED – Clearly Need Month Green – Clearly Strong Month Blue – Case By Case Basis
Vancouver 2012 R/NJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC Definite Room Nights 4,15310,67019,53451,59337,97510,79431,6448,84115,11135,8293,33525 Pace Targets 5,5757,37516,17348,13743,40246,54642,18728,75825,15836,75617,3661,822 Consumption Benchmark 5,5757,37516,17348,13744,19147,82643,77330,26826,86139,90319,0942,025 Pace Percentage 74%145%121%107%87%23%75%31%60%97%19%1% Total Demand Room Nights 74,66050,22944,391109,264106,85289,432177,45382,742101,454109,34765,69725 Lost Room Nights 70,50739,55924,85757,67168,87778,638145,80973,90186,34373,51862,3620 Conversion Percentage 6%21%44%47%36%12%18%11%15%33%5%100% Tentative Room Nights , ,9621,5911,5005,423 Peer Set R/N: Vancouver, Montreal, Toronto Definite Room Nights 24,61032,55543,65393,136110,11695,221122,05354,57964,35681,77439,7513,558 Pace Targets 28,14228,02462,258111,385147,464176,085152,17286,21385,421112,31746,6425,821 Consumption Benchmark 28,14228,02462,258111,385151,125184,736163,08594,99297,366131,49955,3337,103 Pace Percentage 87%116%70%84%75%54%80%63%75%73%85%61% Total Demand Room Nights 122,060106,375177,899315,371339,467554,790428,027212,501289,444452,173197,93524,397 Lost Room Nights 97,45073,820134,246222,235229,351459,569305,974157,922225,088370,399158,18420,839 Conversion Percentage 20%31%25%30%32%17%29%26%22%18%20%15% Tentative Room Nights ,2029,1296,7637,28019,84416,46710,7966,573 Vancouver 2012 Events Definite Events Pace Targets Consumption Benchmark Pace Percentage 120%89%138%76%120%105%123%112%125%200%57%50% Total Demand Events Lost Events Conversion Percentage 24%36%69%39%49%39%47%31%33%52%17%100% Tentative Events Peer Set Events: Vancouver, Montreal, Toronto Definite Events Pace Targets Consumption Benchmark Pace Percentage 107%109%94%81%104%93%103%108%130%125%98%100% Total Demand Events Lost Events Conversion Percentage 50%59%63%48%55%47% 45%44%45%46%82% Tentative Events
Vancouver 2013 R/NJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC Definite Room Nights 1,9891, ,13619,23743,92728,3305,44833,24519,9685, Pace Targets 4,8796,34613,63039,70835,54837,66834,02223,06620,12828,89313,4671,382 Consumption Benchmark 5,5757,37516,17348,13744,19147,82643,77330,26826,86139,90319,0942,025 Pace Percentage 41%22%7%33%54%117%83%24%165%69%42%30% Total Demand Room Nights 31,30141,34945,31596,41686,292105,404103,23850,18964,100101,99524,2648,530 Lost Room Nights 29,31239,96944,42183,28067,05561,47774,90844,74130,85582,02718,5808,120 Conversion Percentage 6%3%2%14%22%42%27%11%52%20%23%5% Tentative Room Nights 4257, ,5006,0381, ,3045,16611,1191, Peer Set R/N: Vancouver, Montreal, Toronto Definite Room Nights 9,48412,45633,86643,69971,16984,052105,34622,97970,88263,53722, Pace Targets 22,25521,59047,36584,256109,161129,588112,25163,65063,38783,74034,7594,316 Consumption Benchmark 28,14228,02462,258111,385151,125184,736163,08594,99297,366131,49955,3337,103 Pace Percentage 43%58%72%52%65% 94%36%112%76%65%9% Total Demand Room Nights 107,900132,286119,145269,852253,476341,061337,848172,480215,077344,279114,46217,565 Lost Room Nights 98,416119,83085,279226,153182,307257,009232,502149,501144,195280,74291,87617,155 Conversion Percentage 9% 28%16%28%25%31%13%33%18%20%2% Tentative Room Nights 17,50922,2966,63616,37629,94325,24611,5936,41125,68627,72830,0564,095 Vancouver 2013 Events Definite Events Pace Targets Consumption Benchmark Pace Percentage 100%75%50%111% 175%167%75%171%143%100% Total Demand Events Lost Events Conversion Percentage 33% 20%27%31%45%48%20%60%32%43%50% Tentative Events Peer Set Events: Vancouver, Montreal, Toronto Definite Events Pace Targets Consumption Benchmark Pace Percentage 65%63%52%91%92%103%127%80%119%125%106%25% Total Demand Events Lost Events Conversion Percentage 35%38%30%28%42%40%39%24%49%36%42%17% Tentative Events
Vancouver 2014 R/NJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC Definite Room Nights 01,8301,29510,33519,93226,80012,92725,5467,86617,27510,60978 Pace Targets 3,7494,7779,95329,06326,41128,11825,42217,05614,97521,7669,9221,022 Consumption Benchmark 5,5757,37516,17348,13744,19147,82643,77330,26826,86139,90319,0942,025 Pace Percentage 0%38%13%36%75%95%51%150%53%79%107%8% Total Demand Room Nights 26,81056,01243,74043,10535,11743,66948,61777,62839,34484,84538,30078 Lost Room Nights 26,81054,18242,44532,77015,18516,86935,69052,08231,47867,57027,6910 Conversion Percentage 0%3% 24%57%61%27%33%20% 28%100% Tentative Room Nights 5,9402,2551,1463,9752,4794,49517,1285,9103,6177,5394,1750 Peer Set R/N: Vancouver, Montreal, Toronto Definite Room Nights 7,4384,43050,80046,64153,932100,90760,84963,62161,86430,19916,75978 Pace Targets 16,73415,94835,61762,23581,68098,59084,68248,60148,53063,92326,9793,448 Consumption Benchmark 28,14228,02462,258111,385151,125184,736163,08594,99297,366131,49955,3337,103 Pace Percentage 44%28%143%75%66%102%72%131%127%47%62%2% Total Demand Room Nights 44,67473,024120,156201,211178,023229,743276,042206,543197,193202,427126,89378 Lost Room Nights 37,23668,59469,356154,570124,091128,836215,193142,922135,329172,228110,1340 Conversion Percentage 17%6%42%23%30%44%22%31% 15%13%100% Tentative Room Nights 12,2509,70945,11710,46020,73331,41341,03530,29930,01616,34714, Vancouver 2014 Events Definite Events Pace Targets Consumption Benchmark Pace Percentage 0%50%67%150%100%75%67%300%200%133%300%100% Total Demand Events Lost Events Conversion Percentage 0%20%22%33%40%23%29%40% 21%43%100% Tentative Events Peer Set Events: Vancouver, Montreal, Toronto Definite Events Pace Targets Consumption Benchmark Pace Percentage 43%22%100%113%90%100%91%175%100%53%111%100% Total Demand Events Lost Events Conversion Percentage 43%20%39%33%43%37%28%37%30%21%28%100% Tentative Events
Vancouver 2015 R/NJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC Definite Room Nights 05,7607,3799,150064,25021,04019,680019,79548,9120 Pace Targets 2,9813,7938,03323,09121,08222,33619,46410,9458,44512,2105, Consumption Benchmark 6,1948,19417,97053,48649,10153,14048,63633,63129,84544,33621,2162,250 Pace Percentage 0%152%92%40%0%288%108%180%0%162%842%0% Total Demand Room Nights 019,16057,41534,19053,22387,879213,12531,67514,49297,29678,4970 Lost Room Nights 013,40050,03625,04053,22323,629192,08511,99514,49277,50129,5850 Conversion Percentage 0%30%13%27%0%73%10%62%0%20%62%0% Tentative Room Nights 0361,4493,3854,13515, ,2503, ,1150 Peer Set R/N: Vancouver, Montreal, Toronto Definite Room Nights 06,20053,80333,982100,63578,628125,74334,8807,78655,26252,2030 Pace Targets 13,80612,85829,26950,14165,82880,48267,93136,45735,25845,42919,4272,566 Consumption Benchmark 28,76128,84364,055116,734156,035190,050167,94898,355100,350135,93257,4557,328 Pace Percentage 0%48%184%68%153%98%185%96%22%122%269%0% Total Demand Room Nights 4,00089,504147,768165,678231,677410,710491,848105,47991,600255,619100,3030 Lost Room Nights 4,00083,30493,965131,696131,042332,082366,10570,59983,814200,35748,1000 Conversion Percentage 0%7%36%21%43%19%26%33%8%22%52%0% Tentative Room Nights 1, ,4056,92411,55332,3195,92013,50413,16211,63211,3460 Vancouver 2015 Events Definite Events Pace Targets Consumption Benchmark Pace Percentage 0%200%300%100%0%150%400%100%0%100%200%0% Total Demand Events Lost Events Conversion Percentage 0%50%43%33%0%33%29%25%0%20%29%0% Tentative Events Peer Set Events: Vancouver, Montreal, Toronto Definite Events Pace Targets Consumption Benchmark Pace Percentage 0%60%180%89%109% 183%75%25%111%100%0% Total Demand Events Lost Events Conversion Percentage 0%23%47%25%38%33%31%27%12%34%38%0% Tentative Events
Vancouver 2016 R/NJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC Definite Room Nights 0022,58328,18604,4384,75122,2503,66013,7353,6707,708 Pace Targets 1,6112,0894,54613,23611,38611,88510,7387,0786,2458,5893, Consumption Benchmark 6,1948,19417,97053,48649,10153,14048,63633,63129,84544,33621,2162,250 Pace Percentage 0% 497%213%0%37%44%314%59%160%92%1871% Total Demand Room Nights 02,47544,14289,04826,57525,08438,76530,06045,97425,4507,2207,708 Lost Room Nights 02,47521,55960,86226,57520,64634,0147,81042,31411,7153,5500 Conversion Percentage 0% 51%32%0%18%12%74%8%54%51%100% Tentative Room Nights 12,7731, ,58024,91012,9953,32514,4407,1532,9800 Peer Set R/N: Vancouver, Montreal, Toronto Definite Room Nights 03,15026,23336,10127,95925,40314,06123,55010,17150,7766,0627,708 Pace Targets 10,3598,95422,05934,49647,13659,01249,39326,64026,86734,37314,8081,980 Consumption Benchmark 28,76128,84364,055116,734156,035190,050167,94898,355100,350135,93257,4557,328 Pace Percentage 0%35%119%105%59%43%28%88%38%148%41%389% Total Demand Room Nights 5,5958,22581,547178,239120,60598,875139,99965,564114,098133,44478,6827,708 Lost Room Nights 5,5955,07555,314142,13892,64673,472125,93842,014103,92782,66872,6200 Conversion Percentage 0%38%32%20%23%26%10%36%9%38%8%100% Tentative Room Nights 18,4033,26019,98324,59138,421107,725226,10836,44540,26535,0515,3300 Vancouver 2016 Events Definite Events Pace Targets Consumption Benchmark Pace Percentage 0% 200%300%0%300%100% 200% 100% Total Demand Events Lost Events Conversion Percentage 0% 33%50%0%43%20%50%33%40%50%100% Tentative Events Peer Set Events: Vancouver, Montreal, Toronto Definite Events Pace Targets Consumption Benchmark Pace Percentage 0%67%100%120%57%150%75%100%60%140%100% Total Demand Events Lost Events Conversion Percentage 0%50%29%35%31%43%20%25%18%41%33%100% Tentative Events
Vancouver Current Industry Trends 209/9/2015
Convention Industry Trends Positive Growth/Transient Segments Chains/Owners Pushed 8%-15% Growth 2011 over Most Looking For 5%-9% over 2011 North America Booking Pace Trending Up Pace Trend Suggests Pent Up Demand Short Term 2012 Aggressive Approach VS. Future Years Economic Indicators Ride Roller Coaster Meeting Planners Can Afford To Wait It Out Less Meetings/Less Rooms Per Meeting Peer Set Cities Have Shifted CVB’s Still VERY Competitive 219/9/ /9/201521
Vancouver CVB/CC/Hotels Strategic Market Positioning 9/9/201522
Strategic Alignment Hotels Ownership Asset Manager Operations Sales Financial Regional Corporate Operations Sales Revenue Manager Financial Executive Committee General Manager Controller DOS Revenue Manager Sales Managers Convention Bureau City Government City Council City Manager Board of Directors Convention Committee General Public Various Stakeholders Hotels Restaurants President VP Finance VP Marketing VP Sales Director of Sales Sales Managers Convention Center City Government City Council City Manager Private Mgmt? Labor Leadership General Public Various Stakeholders Hotels Restaurants Contractors Executive Director Finance Sales Leadership Sales Managers
Vancouver Regional Trends Pace/Market Share Reports 249/9/2015
25 Report Region: North America Market Period Ending: December 31, 2011 Total Room Nights Total Definite R/N 23,588,92420,399,79614,972,04911,511,2269,097,5057,204,3545,309,6384,035,31896,118,810 Pace Targets 23,442,70720,126,22516,121,09613,172,05110,594,0208,300,8526,345,0544,953,351103,055,356 Consumption Benchmark 23,442, ,541,656 Pace Percentage 101% 93%87%86%87%84%81%93% New Infrastructure Pace% 97% 88%82%80%81%78%76%88% Total Demand 88,727,12682,223,57161,716,55947,263,86438,307,32226,558,54718,452,10618,286,425381,535,520 Lost R/N 65,138,20261,823,77546,744,51035,752,63829,209,81719,354,19313,142,46814,251,107285,416,710 Total Events Definite Events 21,74910,8633,7832,0371, ,900 Pace Targets 21,02510,6884,3552,4741, ,972 Consumption Benchmark 21, ,200 Pace Percentage 103%102%87%82%74% 68%64%97% Total Demand Events 47,84429,03813,2257,4344,3232,4391, ,409 Lost Events 26,09518,1759,4425,3973,2061, ,509 9/9/2015
26 Report Region: North America Market Period Ending: December 31, 2011 Total Room Nights Total Pace Percentage 12/31/11 101% 93%87%86%87%84%81%93% Pace Percentage 9/30/11 101%99%91%85%86%82% 80%92% Pace Percentage 6/30/11 99%96%90%85%87%83%82%80%91% Pace Percentage 3/31/11 97%93%87%84%85%81%79%81%89% Total Events Pace Percentage 12/31/11 103%102%87%82%74% 68%64%97% Pace Percentage 9/30/11 104%97%84%78%73%68%62%58%96% Pace Percentage 6/30/11 101%92%80%76%73%70%63%59%93% Pace Percentage 3/31/11 99%84%76%72%69%66%60%59%88% 9/9/2015
27 Report Region: East Region Period Ending: December 31, 2011 Total Room Nights Total Pace Percentage 12/31/11 100%103%91%84% 83%86%93% Pace Percentage 9/30/11 99%101%86%81%82%79% 83%90% Pace Percentage 6/30/11 98% 86%80%84%80%81%82%90% Pace Percentage 3/31/11 97%95%83%79%84%78% 80%88% Total Events Pace Percentage 12/31/11 105%104%90%81%78%73% 72%99% Pace Percentage 9/30/11 105%102%86%76%75%66%65%62%98% Pace Percentage 6/30/11 104%94%81%74%76%68%65%62%95% Pace Percentage 3/31/11 103%85%76%69%72%63%64%60%91% 9/9/2015
28 Report Region: Mid-West Region Period Ending: December 31, 2011 Total Room Nights Total Pace Percentage 12/31/11 100%102%99%96%88%92%84%87%97% Pace Percentage 9/30/11 100%97% 92%89%82%80%86%94% Pace Percentage 6/30/11 97%94%97%96%92%85%77%91%93% Pace Percentage 3/31/11 96%91%96%97%91%84%77%87%92% Total Events Pace Percentage 12/31/11 107%101%84% 75%74%63%55%98% Pace Percentage 9/30/11 106%94%81%80%74%68%58%53%96% Pace Percentage 6/30/11 101%89%78% 77%70%61%54%92% Pace Percentage 3/31/11 99%82%78%77%75%68%59%57%89% 9/9/2015
29 Report Region: West Region Period Ending: December 31, 2011 Total Room Nights Total Pace Percentage 12/31/11 103%97%88%83%86% 85%72%91% Pace Percentage 9/30/11 104%97%89%84%87% 88%72%91% Pace Percentage 6/30/11 103%94%87%81%87%86%88%72%90% Pace Percentage 3/31/11 100%90%83%78%81%82%83%77%87% Total Events Pace Percentage 12/31/11 98%100%87%83%68%75%66%63%94% Pace Percentage 9/30/11 97%95%85%78%67%71%63%58%92% Pace Percentage 6/30/11 96%92%80%74%65%72%61%59%89% Pace Percentage 3/31/11 93%85%74%69%60%68%55%59%85% 9/9/2015
30 Report: Market Segments Period Ending: September 30, 2011 Corporate Segment Total Definite R/N 2,918,5192,163,7031,397,873848,945537,920312,831266,596173,8908,620,277 Pace Targets 2,793,6851,991,4361,295,637901,106688,492536,339430,165363,3539,000,213 Consumption Benchmark 2,814,800 22,518,400 Pace Percentage 9/30/11 104%109%108%94%78%58%62%48%96% Pace Percentage 1/1/11 85%94%74%77%71%57%64%52%79% Total Demand 14,176,36111,133,1885,969,2214,551,1042,273,0421,292,214792,086579,72840,766,944 Lost R/N 11,257,8428,969,4854,571,3483,702,1591,735,122979,383525,490405,83832,146,667 Total Events Definite Events 3,5291, ,233 Pace Targets 3, ,731 Consumption Benchmark 3,200 25,600 Pace Percentage 9/30/11 114%117%103%90%76%55%54%48%111% Pace Percentage 1/1/11 74%90%69%77%63%56%58% 75% Total Demand Events 8,1363,6021, ,907 Lost Events 4,6072, ,674 9/9/2015
31 Report: Market Segments Period Ending: September 30, 2011 Bus/Trade Segment Total Definite R/N 4,660,6414,169,6833,036,2302,417,2301,934,4621,672,2371,125,385965,19619,981,064 Pace Targets 4,647,1274,167,5523,447,3662,835,0552,227,6771,678,1231,308,0041,044,08721,354,991 Consumption Benchmark 4,659,801 37,278,408 Pace Percentage 9/30/11 100% 88%85%87%100%86%92%94% Pace Percentage 1/1/11 94%88%83%76%85%78%84%75%85% Total Demand 17,481,30916,485,02114,392,16310,937,0888,249,6515,801,4314,401,6113,255,98481,004,258 Lost R/N 12,820,66812,315,33811,355,9338,519,8586,315,1894,129,1943,276,2262,290,78861,023,194 Total Events Definite Events 3,6221, ,723 Pace Targets 3,3611, ,839 Consumption Benchmark 3,426 27,408 Pace Percentage 9/30/11 108%101%84%78%75% 65%60%98% Pace Percentage 1/1/11 81%79%71%60%63%62%60%46%76% Total Demand Events 8,6255,2592,5881, ,724 Lost Events 5,0033,5841,9481, ,001 9/9/2015
The TAP Report For more information please contact: Jeff Eastman Trends Analysis Projections LLC West 125 th Terrace Overland Park, KS Telephone: Cell: /9/2015