Vancouver May 22, /9/2015
TAP CVB Clients Western Zone Albuquerque Calgary* Denver Hawaii* Los Angeles Palm Springs Phoenix Portland Sacramento San Diego San Francisco San Jose Seattle Spokane Vancouver Central Zone Arlington Austin Chicago Dallas Des Moines Fort Worth Houston Kansas City Madison Memphis Milwaukee Minneapolis Nashville New Orleans Oklahoma City Omaha Overland Park San Antonio St. Louis Eastern Zone Atlanta Baltimore Birmingham Charlotte Chattanooga Cincinnati Cleveland Detroit* Fort Lauderdale Grand Rapids Indianapolis Jacksonville Lexington Louisville Northern Kentucky Orlando Ottawa Philadelphia Pittsburgh Quebec City* Providence Puerto Rico Richmond Tampa Toronto Virginia Beach Washington DC * Cities in start up phase
Vancouver Convention Industry Trends North America Pace/Market Share Reports Strategic Market Positioning Vancouver Room Night/Event Metrics Convention Center TAP Report 2013 Monthly Detail STR Data Comparison To Tourism Vancouver Activity Vancouver Peer Set Reports 39/9/2015
Vancouver Convention Industry Trends 49/9/2015
Convention Industry Trends Double Digit RevPar Growth Improving Transient Segments Competing With Group New Infrastructure Growth Chicago-San Diego-Phoenix-San Antonio-Vancouver-San Francisco Convention Centers Texas, Indianapolis, Orlando, Washington DC, Los Angeles, Gaylord Factor, North America Pace Unprecedented Pent Up Demand Short Term Long Term Pace Presents Revenue Management Challenge Most Markets Positioning Future Bids Based On Current Conditions U.S. Government Segment Woes 59/9/
Convention Industry Trends Economic Indicators Continue To Fluctuate Meeting Planners Appear To Be Waiting It Out Less Meetings/Less Rooms Per Meeting Mid-Size/Smaller Markets Feeling Most Pain Three Specific Time Periods/Strategic Planning Convention Center Booking Policies Convention Booking Incentives Free Convention Centers/Transportation/Rebates/Cash 69/9/
North America TAP Reports Period Ending March 31, /9/2015
TAP CVB Clients Western Zone Albuquerque Denver Calgary* Vancouver* Los Angeles Palm Springs Phoenix Portland Sacramento Salt Lake* San Diego San Francisco San Jose Seattle Spokane Vancouver Central Zone Arlington Austin Chicago Dallas Des Moines Fort Worth Houston Vancouver Madison Memphis Milwaukee Minneapolis Nashville New Orleans Oklahoma City Omaha Overland Park San Antonio St. Louis Eastern Zone Atlanta Baltimore Birmingham Charlotte Chattanooga Cincinnati Cleveland Detroit* Fort Lauderdale Grand Rapids Indianapolis Jacksonville Lexington Louisville Northern Kentucky Orlando Ottawa Philadelphia Pittsburgh Providence Quebec City* Puerto Rico Richmond Tampa Toronto Virginia Beach Washington DC * Cities in start up phase
9 Report Region: North America Market Period Ending: March 31, 2013 Total Room Nights Total Definite R/N 23,196,00416,384,70812,950,9789,952,6817,532,7735,915,1224,313,4963,433,36883,679,130 Pace Targets 22,908,61318,325,71315,060,64412,179,4279,615,3077,450,1445,834,2494,614,24195,988,338 Consumption Benchmark 24,987, ,898,880 Pace Percentage 101%89%86%82%78%79%74% 87% New Infrastructure Pace% 97%85%81%76%73%74%69% 82% Total Demand 88,857,29968,563,19156,276,34439,218,81427,169,81625,389,51014,790,77012,264,267332,530,011 Lost R/N 65,661,29552,178,48343,325,36629,266,13319,637,04319,474,38810,477,2748,830,899248,850,881 Total Events Definite Events 17,4915,1862,4321, ,219 Pace Targets 16,3225,9973,2511,9621, ,404 Consumption Benchmark 23, ,336 Pace Percentage 107%86%75%69%63%62%59%58%93% Total Demand Events 42,62317,8609,5175,1642,7001, ,027 Lost Events 25,13212,6747,0853,8101,9321, ,808 9/9/2015 Note: Using increased Benchmarks pace percentage drops 7%-10% which is what CVB’s are being measured against
10 Report Region: North America Market Period Ending: March 31, 2013 Total R/N /31/13 101%89% 12/31/12 103%99%91% 9/30/12 103%95%88% 6/30/12 103%94%89% 3/31/12 102%92%86% 12/31/11 101%93%87% 9/30/11 99%91%85% 6/30/11 96%90%85% 3/31/11 93%87%84% Total Events 3/31/13 107%86% 12/31/12 106%105%88% 9/30/12 107%99%85% 6/30/12 106%93%82% 3/31/12 105%86%78% 12/31/11 102%87%82% 9/30/11 97%84%78% 6/30/11 92%80%76% 3/31/11 84%76%72% 9/9/2015
11 Report Region: North America Market Period Ending: March 31, 2013 Total Room Nights Total Pace Percentage 3/31/13 101%89%86%82%78%79%74% 87% Pace Percentage 12/31/12 103%99%91%90%84%82%84%82%93% Pace Percentage 9/30/12 103%95%88%84%80%78%79%82%90% Pace Percentage 6/30/12 103%94%89%85%83%80%79%80%90% Pace Percentage 3/31/12 102%92%86%84%82%78% 81%89% Pace Percentage 12/31/11 101%93%87%86%87%84%81%93% Pace Percentage 9/30/11 99%91%85%86%82% 80%92% Pace Percentage 6/30/11 96%90%85%87%83%82%80%91% Total Events Pace Percentage 3/31/13 107%86%75%69%63%62%59%58%93% Pace Percentage 12/31/12 106%105%88%79%73%67% 65%99% Pace Percentage 9/30/12 107%99%85%75%70%64%63% 98% Pace Percentage 6/30/12 106%93%82%74%70%64%62%64%95% Pace Percentage 3/31/12 105%86%78%69%68%60%59%57%92% Pace Percentage12/31/11 102%87%82%74% 68%64%97% Pace Percentage 9/30/11 97%84%78%73%68%62%58%96% Pace Percentage 6/30/11 92%80%76%73%70%63%59%93% 9/9/2015
12 Report Region: West Region Period Ending: March 31, 2013 Total Room Nights Total Definite R/N 5,458,7024,042,8553,303,2952,707,7972,031,9771,616,9281,488,4301,244,67921,894,663 Pace Targets 5,379,1964,450,3833,769,8603,216,9532,729,5782,300,4571,946,4681,631,97125,424,866 Consumption Benchmark 5,821,360 46,570,880 Pace Percentage 101%91%88%84%74%70%76% 86% II Pace Percentage 101%91%87%83%74%70%76% 86% Total Demand 22,512,12019,764,54215,098,01513,046,7708,963,7446,432,1396,457,0114,396,93896,671,279 Lost R/N 16,676,82714,949,08511,282,4099,832,2776,451,7614,494,8454,915,6902,884,66271,487,556 Total Events Definite Events 4,6731, ,553 Pace Targets 4,3761, ,135 Consumption Benchmark 6,122 48,976 Pace Percentage 107%92%73%68%57%56%53%59%93% Total Demand Events 11,1724,5632,3211, ,983 Lost Events 6,4993,1191, ,430 9/9/2015
Vancouver Convention Bureau Convention Center Hotels Strategic Market Positioning 9/9/201513
Hotels Convention BureauConvention Center Three Major Participants Need To Agree On Optimal Year For Vancouver….. 3/11/0914
Hotels Convention Center Convention Bureau What % Group Mix? What Size/How Many Convention Events? What Market Segment Mix? 153/11/0915
Strategic Alignment Hotels Ownership Asset Manager Operations Sales Financial Regional Corporate Operations Sales Revenue Manager Financial Executive Committee General Manager Controller DOS Revenue Manager Sales Managers Convention Bureau City Government City Council City Manager Board of Directors Convention Committee General Public Various Stakeholders Hotels Restaurants President VP Finance VP Marketing VP Sales Director of Sales Sales Managers Convention Center City Government City Council City Manager Private Mgmt? Labor Leadership General Public Various Stakeholders Hotels Restaurants Contractors Executive Director Finance Sales Leadership Sales Managers
Vancouver Room Night/Event Metrics 9/9/201517
18 Vancouver Pace Report (4/30/13) Consumption Benchmark is average TV production last 36 months/updated every month/rolling average
19 Vancouver Pace Report (4/30/13) Pace Targets calculated using 5 years of history and 8 Years of future bookings/pattern analysis algorithm How many room nights needed on the books today to achieve Consumption Benchmark in each future year?
20 Vancouver Pace Report (4/30/13) Definite Room Nights comparison to Pace Targets
21 Vancouver Pace Report (4/30/13) Tentative Room Nights/what is in the pipeline?
22 Report City: Vancouver Period Ending: April 30, Year Average Benchmark Compared to TV Benchmark TV R/N 3 Yr Bench Total Definite Room Nights 223,770215,476234,123135,63531,96251,42743,91420,166956,473 Pace Targets 269,140216,933160,81298,15558,30537,07420,3439,610870,372 Variance (45,370)(1,457)73,31137,480(26,343)14,35323,57110,55686,101 Consumption Benchmark 282,362 2,258,896 Pace Percentage 83%99%146%138%55%139%216%210%110% Total Demand R/N 902,093719,832734,116463,100189,128241,71875,638257,9843,583,609 Lost Room Nights 678,323504,356499,993327,465157,166190,29131,724237,8182,627,136 Conversion Percentage 25%30%32%29%17%21%58%8%27% Tentative Room Nights 9,10382,27961,12258,613114,83663,28225,95552,292467,482 TV R/N Higher Benchmarks Definite Room Nights 223,770215,476234,123135,63531,96251,42743,91420,166956,473 Pace Targets 315,690254,457209,586127,92175,99248,31826,51412,5201,070,998 Variance (91,920)(38,981)24,5377,714(44,030)3,10917,4007,646(114,525) Consumption Benchmark 331, ,000 2,870,400 Pace Percentage 71%85%112%106%42%106%166%161%89% Total Demand R/N 902,093719,832734,116463,100189,128241,71875,638257,9843,583,609 Lost Events 678,323504,356499,993327,465157,166190,29131,724237,8182,627,136 Conversion Percentage 25%30%32%29%17%21%58%8%27% Tentative Room Nights 9,10382,27961,12258,613114,83663,28225,95552,292467,482 9/9/2015
23 Report City: Vancouver Period Ending: April 30, 2013 Vancouver R/N Total Definite R/N 223,770215,476234,123135,63531,96251,42743,91420,166956,473 Pace Targets 315,690254,457209,586127,92175,99248,31826,51412,5201,070,998 Variance (91,920)(38,981)24,5377,714(44,030)3,10917,4007,646(114,525) Consumption Benchmark 331, ,000 2,870,400 Pace Percentage 71%85%112%106%42%106%166%161%89% Total Demand 902,093719,832734,116463,100189,128241,71875,638257,9843,583,609 Lost R/N 678,323504,356499,993327,465157,166190,29131,724237,8182,627,136 Conversion Percentage 25%30%32%29%17%21%58%8%27% Tentative R/N 9,10382,27961,12258,613114,83663,28225,95552,292467,482 Vancouver Events Definite Events Pace Targets Variance 1820(7)7(2)64262 Consumption Benchmark 198 1,584 Pace Percentage 112%128%121%144%78%300%400%200%122% Total Demand Events Lost Events Conversion Percentage 42%40%32%31%27%35%67%15%38% Tentative Events /9/2015
24 Report City: Vancouver Convention Center TAP Report Period Ending: April 30, 2013 Vancouver R/N Total Definite R/N 134,741151,596179,239125,09030,66246,62743,91420,166732,035 Pace Targets 184,372170,824141,42291,11557,72237,89820,7139,552713,618 Variance (49,631)(19,228)37,81733,975(27,060)8,72923,20110,61418,417 Consumption Benchmark 186,489 1,491,912 Pace Percentage 73%89%127%137%53%123%212%211%103% Total Demand 641,225533,706608,089423,779177,477221,65175,638257,9842,939,549 Lost R/N 506,484382,110428,850298,689146,815175,02431,724237,8182,207,514 Conversion Percentage 21%28%29%30%17%21%58%0%25% Tentative R/N 052,79226,24640,872101,83457,30022,89052,292354,226 Vancouver Events Definite Events Pace Targets Variance 06(4) Consumption Benchmark Pace Percentage 100%130%73%178%150%700%400%200%132% Total Demand Events Lost Events Conversion Percentage 26%33%18%32% 67% 28% Tentative Events /9/2015
25 Report City: Vancouver 2013 Monthly Detail Period Ending: April 30, 2013 Vancouver R/N 2013JanFebMarAprMayJun Definite R/N 13,6074,4141,84923,17921,91047,054 Pace Targets 12,9669,47617,60939,65442,49244,551 Variance 641(5,062)(15,760)(16,475)(20,582)2,503 Consumption Benchmark 12,9669,47617,60940,29943,61646,282 Pace Percentage 105%47%11%58%52%106% Total Demand 44,05649,29356,566121,48894,202119,805 Lost R/N 30,449 44,87954,71798,30972,292 72,751 Conversion Percentage 31% 9%3%19%23% 39% Tentative R/N ,456 Vancouver Events 2013 Definite Events Pace Targets Variance 41(5)0(6)6 Consumption Benchmark Pace Percentage 167%110%64%100%71%129% Total Demand Events Lost Events Conversion Percentage 53%52%28%31%33%45% Tentative Events /9/2015
26 Report City: Vancouver 2013 Monthly Detail Period Ending: April 30, 2013 Vancouver R/N 2013JulAugSepOctNovDec Definite R/N 31,8379,80242,98517,0199, Pace Targets 41,29432,34225,42231,03316,5092,342 Variance (9,457)(22,540)17,563(14,014)(7,190)(1,547) Consumption Benchmark 43,44334,65327,66334,14318,3872,662 Pace Percentage 77%30%169%55%56%34% Total Demand 109,38455,44483,504124,12635,3108,915 Lost R/N 77,54745,642 40, ,10725,9918,120 Conversion Percentage 29%18% 51% 14%26%9% Tentative R/N 2631, , ,230 Vancouver Events 2013 Definite Events Pace Targets Variance Consumption Benchmark Pace Percentage 136%100%153%120%100%150% Total Demand Events Lost Events Conversion Percentage 45%35%50%28%40%25% Tentative Events /9/2015
279/9/ JanFebMarAprMayJunJulAugSepOctNovDec Total Year Def TV R/N 7,0618,28013,50230,01794,58122,76241,83630,19436,27421,35814,1761,195321,236 Demand R/N 50,34754,07983,66788,524170,347110,94286,37099,462121,228134,34143,69210,975 1,053,97 4 Lost R/N 43,28645,79970,16558,50775,76688,18044,53469,26884,954112,98329,5169,780732,738 Occ. % JanFebMarAprMayJunJulAugSepOctNovDec Total Year Def TV R/N 4,15310,89819,72651,59337,97510,46332,2159,37116,58836,8814,1225,528239,513 Demand R/N 74,66050,22944,583109,264107,05289,101178,08483,884104,474109,81868,3745,5941,025,117 Lost R/N 70,50739,33124,85757,67169,07778,638145,86974,51387,88672,93764, ,604 Occ. % Vancouver Convention Center Hotels Occupancy Compared to Tourism Vancouver Activity
Vancouver Peer Set Reports 9/9/201528
29 Report City: Vancouver Period Ending: April 30, 2013 Vancouver Data Total Definite R/N 223,770215,476234,123135,63531,96251,42743,91420,166956,473 Pace Targets 315,690254,457209,586127,92175,99248,31826,51412,5201,070,998 Consumption Benchmark 331, ,000 2,870,400 Pace Percentage 71%85%112%106%42%106%166%161%89% Total Demand R/N 902,093719,832734,116463,100189,128241,71875,638257,9843,583,609 Lost R/N 678,323504,356499,993327,465157,166190,29131,724237,8182,627,136 Conversion Percentage 25%30%32%29%17%21%58%8%27% Tentative R/N 9,10382,27961,12258,613114,83663,28225,95552,292467,482 Peer Set Data: Vancouver, Montreal, Toronto Definite R/N 768,850680,508638,149378,904328,612150,334101,939122,6663,169,962 Pace Targets 1,020,489760,925600,073439,481318,671234,895150,783106,5683,631,885 Consumption Benchmark 1,115,966 1,152,766 9,148,528 Pace Percentage 75%89%106%86%103%64%68%115%87% Total Demand R/N 3,010,7932,327,3312,261,1161,463,005942,649726,146332,271663,41311,726,724 Lost R/N 2,241,9431,646,8231,622,9671,084,101614,037575,812230,332540,7478,556,762 Conversion Percentage 26%29%28%26%35%21%31%18%27% Tentative R/N 144,638353,805237,759404,110349,082417,494214,047153,6342,274,569 9/9/2015
30 Report City: Vancouver Period Ending: April 30, 2013 Vancouver Data Total Definite Events Pace Targets Consumption Benchmark 198 1,584 Pace Percentage 112%128%121%144%78%300%400%200%122% Total Demand Events Lost Events Conversion Percentage 42%40%32%31%27%35%67%15%38% Tentative Events Peer Set Data: Vancouver, Montreal, Toronto Definite Events ,317 Pace Targets ,291 Consumption Benchmark 1,025 8,200 Pace Percentage 104%100%96%116%98%72%85%113%102% Total Demand Events 1, ,117 Lost Events ,800 Conversion Percentage 48%39%35%37%38%26%38%24%42% Tentative Events /9/2015
Vancouver Sample Strategic Planning Calendar 9/9/201531
Vancouver 2013 R/NJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDECTOTAL Definite Room Nights 13,6074,4141,84923,17921,91047,05431,8379,80242,98517,0199, ,770 Pace Targets 12,9669,47617,60939,65442,49244,55141,29432,34225,42231,03316,5092,342315,690 Consumption Benchmark 12,9669,47617,60940,29943,61646,28243,44334,65327,66334,14318,3872,662331,199 Pace Percentage 105%47%11%58%52%106%77%30%169%55%56%34%71% Total Demand Room Nights 44,05649,29356,566121,48894,202119,805109,38455,44483,504124,12635,3108,915902,093 Lost Room Nights 30,44944,87954,71798,30972,29272,75177,54745,64240,519107,10725,9918,120678,323 Conversion Percentage 31%9%3%19%23%39%29%18%51%14%26%9%25% Tentative Room Nights , , , ,2309,103 Peer Set R/N: Vancouver, Montreal, Toronto Definite Room Nights 41,06218,42139,25875,26094,109104,209120,41161,40396,52676,51434,4937,184768,850 Pace Targets 34,19527,15863,306104,975139,720166,120151,37792,03886,518103,37045,7855,9271,020,489 Consumption Benchmark 34,19527,15863,306107,359146,128178,273167,392104,545101,339123,51755,4757,2791,115,966 Pace Percentage 120%68%62%72%67%63%80%67%112%74%75%121%75% Total Demand Room Nights 156,316164,693164,673334,255300,981397,489392,459222,610276,664408,554163,67528,4243,010,793 Lost Room Nights 115,254146,272125,415258,995206,872293,280272,048161,207180,138332,040129,18221,2402,241,943 Conversion Percentage 26%11%24%23%31%26%31%28%35%19%21%25%26% Tentative Room Nights 00013,67229,91411,88214,5457,98715,40825,62014,64810,962144,638 Vancouver 2013 Events Definite Events Pace Targets Consumption Benchmark Pace Percentage 167%110%64%100%71%129%136%100%153%120%100%150%112% Total Demand Events Lost Events Conversion Percentage 53%52%28%33% 48%50%35%54%33%47%75%42% Tentative Events Peer Set Events: Vancouver, Montreal, Toronto Definite Events Pace Targets Consumption Benchmark ,025 Pace Percentage 109%98%61%103%105%108%95%114%119%125%105%125%104% Total Demand Events ,537 Lost Events Conversion Percentage 56%51%42%46%54%50%41%42%49%44%49%53%48% Tentative Events
Vancouver 2013 R/NJANFEBMARAPRMAYJUN Definite Room Nights 13,6074,4141,84923,17921,91047,054 Pace Targets 12,9669,47617,60939,65442,49244,551 Consumption Benchmark 12,9669,47617,60940,29943,61646,282 Pace Percentage 105%47%11%58%52%106% Total Demand Room Nights 44,05649,29356,566121,48894,202119,805 Lost Room Nights 30,44944,87954,71798,30972,29272,751 Conversion Percentage 31%9%3%19%23%39% Tentative Room Nights ,456 Peer Set R/N: Vancouver, Montreal, Toronto Definite Room Nights 41,06218,42139,25875,26094,109104,209 Pace Targets 34,19527,15863,306104,975139,720166,120 Consumption Benchmark 34,19527,15863,306107,359146,128178,273 Pace Percentage 120%68%62%72%67%63% Total Demand Room Nights 156,316164,693164,673334,255300,981397,489 Lost Room Nights 115,254146,272125,415258,995206,872293,280 Conversion Percentage 26%11%24%23%31%26% Tentative Room Nights 00013,67229,91411,882 Vancouver 2013 Events Definite Events Pace Targets Consumption Benchmark Pace Percentage 167%110%64%100%71%129% Total Demand Events Lost Events Conversion Percentage 53%52%28%33% 48% Tentative Events Peer Set Events: Vancouver, Montreal, Toronto Definite Events Pace Targets Consumption Benchmark Pace Percentage 109%98%61%103%105%108% Total Demand Events Lost Events Conversion Percentage 56%51%42%46%54%50% Tentative Events
Vancouver 2013 R/NJULAUGSEPOCTNOVDECTOTAL Definite Room Nights 31,8379,80242,98517,0199, ,770 Pace Targets 41,29432,34225,42231,03316,5092,342315,690 Consumption Benchmark 43,44334,65327,66334,14318,3872,662331,199 Pace Percentage 77%30%169%55%56%34%71% Total Demand Room Nights 109,38455,44483,504124,12635,3108,915902,093 Lost Room Nights 77,54745,64240,519107,10725,9918,120678,323 Conversion Percentage 29%18%51%14%26%9%25% Tentative Room Nights 2631, , ,2309,103 Peer Set R/N: Vancouver, Montreal, Toronto Definite Room Nights 120,41161,40396,52676,51434,4937,184768,850 Pace Targets 151,37792,03886,518103,37045,7855,9271,020,489 Consumption Benchmark 167,392104,545101,339123,51755,4757,2791,115,966 Pace Percentage 80%67%112%74%75%121%75% Total Demand Room Nights 392,459222,610276,664408,554163,67528,4243,010,793 Lost Room Nights 272,048161,207180,138332,040129,18221,2402,241,943 Conversion Percentage 31%28%35%19%21%25%26% Tentative Room Nights 14,5457,98715,40825,62014,64810,962144,638 Vancouver 2013 Events Definite Events Pace Targets Consumption Benchmark Pace Percentage 136%100%153%120%100%150%112% Total Demand Events Lost Events Conversion Percentage 50%35%54%33%47%75%42% Tentative Events Peer Set Events: Vancouver, Montreal, Toronto Definite Events Pace Targets Consumption Benchmark ,025 Pace Percentage 95%114%119%125%105%125%104% Total Demand Events ,537 Lost Events Conversion Percentage 41%42%49%44%49%53%48% Tentative Events
The TAP Report For more information please contact: Jeff Eastman Trends Analysis Projections LLC West 125 th Terrace Overland Park, KS Telephone: Cell: /9/2015