Morro Bay Marketing Presentation February 9, 2012.

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Presentation transcript:

Morro Bay Marketing Presentation February 9, 2012

Yahoo! Banner Ads—CPC Relaunched in Sacramento/Modesto on 2/6/12

Yahoo! Banner Ads—TBID Launching in San Jose/Los Angeles on 2/13/12

Sunset.com Banner Ads January Reporting 78,118 impressions 138 clicks .18 CTR 66,101 impressions 74 clicks .11 CTR Last month 102,215 imp.,.34 CTR Last month 86,350 imp.,.09 CTR

TripAdvisor.com Banner Ad Reports—January 82,090 impressions 169 clicks .21 CTR Last month was.17 CTR Average CTR is.10 for TripAdvisor

TripAdvisor.com Sponsorship Page Reports Page Views1,685 Video Views7 Photo Views53 Map Views13 Link Clicks8 Event Clicks15 Media Impressions2,909 Media Clicks13 CTR3.38% Interation Rate6.94% Last month’s CTR: 2.51%, IR: 5.28%

SanJoseMercuryNews.com Stats—January 2012 TBID only: 1/1—1/31 255,284 impressions 587 clicks .22 CTR Last month’s CTR:.23%

Tribune Bird Festival Article

Another Great Day Article

SLO County Destination Guide Ad Published 1/20/12. 40,000 Distribution

LA Times Ad Mail + Distributed to 9,500 Recipients via Constant Contact

LA Times Print Ad

News Releases Winter 2012 Winter Outreach to radio stations in Sacramento, Fresno, Bakersfield, Visalia, San Francisco, San Jose, Los Angeles. Pitch Morro Bay Story to specific Travel Talk Show Hosts in desired areas. –Goal is to have Morro Bay inserted in travel shows, possible interviews and encourage visits from host to Morry Bay so they can talk up the Morro Bay experience. Kite Festival press release going out nationwide –805 Living magazine, Rachael Ray Show, Travel + Leisure, Conde Nast

New Morro Bay Website (in progress)

Google Analytics: Total Website Visits

Google Analytics: Total Page Views

Google Analytics: New vs. Returning Visitors

Google Analytics: Smartphone Visitors

Google Analytics: Smart Device Visitors

Google Analytics: Top 10 Referring URLs

Google Analytics: Top 10 Referring Cities

Google Analytics: Lodging Report

Jackrabbit Analytics: Jackrabbit Clicks

TOT for 2009/10 and 2010/11

Google Analytics: Added Addresses Added 35 new addresses to database. 9,313 Total Addresses

New Facebook “Likes” Added 36 new Facebook “Likes.” 3047 Total “Likes.”

Facebook Posts

Twitter Posts