MyWay Different way of travelling

From time to time something revolutionary comes Currently we know some apps. More than 8 mil. sold applications More than 14mil. sold applications More than 35mil. sold applications

We are building future called: MyWay From time to time something revolutionary came's + + Guide Society Recognize

Lack of touristic guidance in smart phones Current problem Expensive internet connection Missing information for society Where to go ? People can’t share their thoughts?

Brand new augmented reality offline app. Now you know where to go Whole world in your hand Bring transparency into world tourism Connection with tourists al over the world Solution

MyWay Supporting

MyBuddies Stay connected with your friends SocializeMe Ability to connect with friends all over the world + gamefication method implemented History storing MyWay will have possibility to store each step (giving you possibility to load all of your trips to PC) Blogs, pages, stories, albums Online web interface MyWay Offline/online object recognition > description & hints Trip planner Core functionality Additional functionality

MyWay Interesting places What I can found in country package for 0.79€ Museums & monuments Transportation City guide Services Everything offline

Market research Smartphone market in 2011 OSShipments (mil.)Market shareAnnual growth Android %244% Apple %96%

Market research Regular population citizens tourists visit Prague every year According to market share of them has smart-phone Let’s take 5% of them = potential users 5% was chosen according to competition research Case study – Prague package

Business model Selling strategySelling channels Application with home package will be FREE Every new package with new country will cost 0.79€ Communication channels Partners & social media

Business model Forecast We need 90k € Get it back sold packages In 13 moths Profit 13k € per month

Business model k investment MyWay launch 20 packages Investment return Covering all capital cities in Europe 40 packages Expansion to US MyWay gamification challange months 55k spent90k spent +90k Profit

Business model Future of MyWay - where to earn money Re-Connection with services Booking functionality Common Country specs. (laws, restrictions etc.) Expansion to US Focus on other areas (products, services) – not just on travelling

Potencial risks Low interest Possibility to implement Challenge method Partners from travelling society Social media Competition Market re-search -> SWOT analysis Customer support Online support – chat Helpdesk team Improper market targeting Detailed tourism analysis

Team Business lead Responsible for company running Team leader, IBM Project manager Handling all ongoing company projects Project manager, IBM Development lead Experienced java developer IT architect, PWC LukasMichalPeter

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