WHY DO I NEED TO BE SUGAR SAVVY? Soda Free Summer is a trademarked effort of Alameda County Public Health Department

BANPAC.org BANPAC / Bay Area Nutrition & Physical Activity Collaborative is a regional collaborative of public and private organizations involved in nutrition and physical activity promotion The Network for a Healthy California-Bay Area Region Increasing Fruit & Vegetable Consumption Increasing Physical Activity Levels Increasing Food Security Increasing Chronic Disease Prevention

BE SUGAR SAVVY 4 STEP PRESENTATION We Are Eating too Much Sugar Re-think Your Drink Show Me the Sugar! Be Sugar Savvy

Obesity Rates are Soaring in America Adult obesity has doubled since 1980 Since 1990 rates have jumped in every state in Nation 1990 2006 Obesity rates are soaring in America. Since 1990 adult obesity rates have jumped in every state in the Nation. About 60 million adults, or 30 percent of the adult population, are now obese, which represents a doubling of the rate since 1980. No Data <10% 10%–14 15%–19% 20%–24% 25%–29% ≥30%

2000 Soda is largest source of added sweeteners for children Soft Drinks

Trend: Sweetened Drink Consumption ml/day Per Capita Soft Drinks in Food Supply Note: 600 ml soft drink = 19 fl oz Average portion sizes: (Smiciklas-Wright, 2002) 2-5 yo = 11 fl oz 6-11 yo & 12-19 yo = 15 fl oz Soft drink consumption parallels the increase in OB. Per capita soft drink consumption in the U.S. has increased by nearly 100% since the 1970s alone. Although the focus of seemingly less attention, there has been a marked increase in per capita consumption of other sweetened beverages in addition to soda. For example, the average portion size of fruit drinks consumed by Americans has increased from 11 oz/day in 1977-1978 to 15 oz/day in 1994-1996 (Nielsen, 2003). Sports drinks are currently estimated as the sixth largest beverage category (Sfiligoj, 1998). Coffees and teas, many of which are pre-sweetened or have sugar or fat calories added by the consumer, have also become one of the fastest growing beverage markets. (Jacobson, 2001)

Trend: Per Capita Soft Drink and Milk Consumption (USDA/ERS, 2003)

1993 Energy from beverages added to, and did not displace, energy consumed in other forms Fructose De Castro, 1993

1996 Daily calories higher on days when an energy-containing beverage was consumed at lunch. Mattes, 1996

1999 Daily Calories increase with amount of soda consumed Soda consumption CSFII 1994 Harnack L., 1999

2001 For each additional serving of sweetened beverage consumed over 1 2001 For each additional serving of sweetened beverage consumed over 1.5 years, the risk of overweight increased by 60% Ludwig, 2001

Better options! Here are a few ideas for how you can incorporate more water rather than sugary drinks into your lifestyle. Add a slice of orange, lemon, lime, or cucumber to your water for zero calories and lots of flavor. Choose water over sweetened beverages at the vending machine Keep water at your desk, in the car, and in your bag to have it when you need it. Before long you’ll find yourself reaching for it without a second thought. Don’t like the taste of water? Use a straw. You won’t taste water as much, because it will skip part of your tongue. If you like the bubbly aspect of soda and want to get your daily water needs, try drinking seltzer/club soda/carbonated soda. Seltzer also comes in lots of different flavors too.

BE SUGAR SAVVY 4 STEP PRESENTATION We Are Eating too Much Sugar Re-think Your Drink Show Me the Sugar! Be Sugar Savvy

Soda Free Summer Brochure Cover

Special thanks to our funders… Kaiser Permanente The Health Trust Shape Up San Francisco Alameda County Public Health Department First5 San Francisco First5 Santa Clara