TAG-Org Websites 1

Why Websites ? Branding: Since it's our website, we can set the design and build the awareness of our brand. To create our own Online Presence. To promote our services and business. To interact with the users. To increase the Global Outreach. To collect statistics about regions and markets. 2

Introduction Websites’ main components : 1.Domain name. 2.Design. 3.Development. 4.Content. 5.Hosting. 3

Domain name We have more than 1,800 reserved domains for TAG-Org and its related activities and services. TAGI Domains is the only domain name registrar in the region (Gtld and Cctld) 4

Design The different aspects of web design include: Web graphic design Interface design Authoring Including standardized code User experience design “Design is not just what it looks like and feels like. Design is how it works “ Steve JobsSteve Jobs User friendly, Usability, Accessibility Cross browsers/platforms 5

Development Technologies : 1.Licensed : MS,.NET, SharePoint 2.Open Source : PHP, Java, Perl, Python, Ruby on Rails. 3.Static :HTML Language 4.IBM : Websphere Others 6

Content The website structure. Used Keywords for SEO. The Quality of the content. Updates Frequency. Graphic usage. Multimedia and interactive content. 7

Hosting Servers on which the website should run. TAG Websites are hosted on TAG Cloud Maintenance throughout the year. DR site is under planning. 8

Facts and Numbers 9

Number of Visits 10

Indicators Videos : – 5 online channels – Total number of uploaded videos is 13,607 – Number of yearly visits is : 1 M+ Social Media Pages : – 50 + pages on (FB, Twitter and LinkedIn) – 108 k + fans and followers – Number of yearly visits : 1M+ 11

Weaknesses Absence of a digital marketing plan. Lack of update and monitoring. Lack of awareness with the online techniques that lead traffic to our websites. Specifying the target audience and the way to reach. Duplication of websites and services. 12

Opportunities The infrastructure, resources. Social Media to market for the websites. Benchmarking. The internet penetration is increasing. The usage of the smart devices. The ICT awareness is increasing. 13

Success Stories 1.TAG-Org 2.TAGIUNI 3.AGIP 4.AGIP-News 5.TAG-Personal (Media). The top websites in terms of visits, updates. 14

Marketing Using different platforms such as: websites and , sms, including its wide variety of options and tools to conduct your marketing activities and achieve your marketing objectives. – Social Media networks – Affiliate Program – Search Engine Optimization – Campaigns – Banner Exchange 15

Introduction to Social Media Social media marketing refers to the process of gaining website traffic or attention through social media sites. Why Social Media ? 16

1,310,000,

70 Billion 18

13 million 19

645,750,

190 million average number tweets per day 21

64% 22

4,250,000,000 Number of videos viewed on YouTube everyday 23

260,976,678 Active Worldwide Users 24

2.1 million LinkedIn Groups 25

3 million Business pages 26

Thank You …. Questions ? 27