LEVI STRAUSS & CO. BY : MIN HTET AUNG, JUNKO KANEDA, AND ALEJANDRO.

Slides:

Advertisements

Similar presentations

The Fashion Cycle.

Advertisements

Chapter 2 FASHION By Mary Wolfe

Good Afternoon and Happy New Year! 1/2/14 I hope you all had an awesome break! Today we are: – Looking at the fashion cycle Next week: – Marketing – Begin.

Fashion LESSON-6. go online participate in a conversation answer questions learn question words learn fashion vocabulary In this lesson you will :

Primary demand for premium denim needs to be stimulated within the South African market and selective demand created for the each of the premium.

Levi Strauss Natacha Jerome.

By: David LaMore, Andrew Salamida, Galal Cancer AEM 4160 – Strategic Pricing April 23, 2015 Pricing Strategy.

Website Evaluations Kelsey Newkham Leanna Orsak Billy Safa.

3.01 Fashion Marketing.

Careers in the Apparel & Textile Industry. Designed Delivered Sold 0 Youtube Youtube 0 1 st time just watch 0 2 nd time take notes on what stand out to.

VICTORIA’S SECRET By Mike McMahon Marie Borgwardt Tyler Graham Brandon Robinson.

Mini fashion English. Think about it! Do you think beauty physical appearance affects self- esteem?

Garment  Any major article of clothing Apparel  General term that includes men’s, women’s, and children’s clothing Accessories  Articles such as belts,

In Japan Steven Laufer Jessica Cliffton Ed Coles.

5 STAGES OF THE FASHION CYCLE APPAREL II 2.02

“The Original” Levi Strauss Denim Jeans Jie Zhao - Evan Gross BA 390.

Online Marketing Strategy Zoe Behan & April Brophy 15/10/2013.

What Happened? What is ASOS ?  ASOS.Com is the one of the largest online-only fashion and beauty stores. Primarily aimed at year old men and.

Levi’s Shoots for the High-End Hipster

Nudie Jeans Nudie Jeans Matthew Wu Corey Pierce Kara Bochsler.

UNIT 1 ~ CH. 1 CLOTHING & SOCIETY Influences on Clothing

Review Game Test 2 Monday, March 10,2014.

Smart Start What is the difference between fashion/commodity/seasonal products?

Facebook Levi Strauss: Finally patent # is here!! A big thanks to Jacob Davis! May 20, 1873 WallPhotosFlairBoxesLevi StraussLogout View photos of.

History and Tendencies of Youth Fashion in Brief Куртасова Т.П. МОУ «СОШ р.п.Духовницкое»

Fashion and Music in the 1990’s By: Kaitlyn Coviello.

APPAREL DESIGNER. Apparel Designer-The art of the application of design and aesthetics or natural beauty to clothing and accessories, and you can specialize.

 Today we are: ◦ Learning Fashion Terms ◦ Video on history of fashion.

Advertising Photography. The History  In the 19 th century advertising photography was rarely used. Advertising photography became more popular in the.

Limited Brands Christie Coyle CRS 231 March 27, 2006.

Blue Jeans By: Katelyn and Danielle. Purpose  Clothing  Sturdy work pants.

Josh Van Gorden. Background & Summary Ben Mackay First skateboard at age 5 Starts building in 1999 Penny is created in 2011 Now in 35 countries “I eat,

19 th Century Apparel & Textile Production I - Summer

Target Market High School Students. BLUENOTES’ o This clothing store has a high school student target market. From trendy clothes to “in” accessories.

PEPE JEANS LONDON JEANS FOR MENPEPE JEANS LONDON JEANS FOR MEN PEPE JEANS LONDONPEPE JEANS LONDON WAS ESTABLISHED IN 1973 IN PORTOBELLO MARKET IN LONDON,

Bell Ringer. Bell Ringer Answer Agenda Learning Targets Explain the types of fashion designers. Name the steps of the fashion design process.

TRUNKCLUB.COM Premium Clothing, Great Advice, Zero Work Your personal stylist will find the best clothes to fit your style, budget, and existing wardrobe.

If I open my own company, it would have been firm on making jeans.

About Levi’s Brand name:Levi’s Chinese name: 李维斯 The creation of the State:USA Established: 1853 LEVI'S came from the western United States one of the.

Factors of Production Natural Resources- Anything from the Earth used to satisfy people’s needs for food, clothing, and shelter Labor- Effort expanded.

Indian Fashion Leaves Everyone Captivated

4.0 Understand the marketing of fashion.

JEANS I open my company.

Improving Clarity According to US Census Bureau data, total adjusted 2016 US retail jewelry stores sales were $32.54 billion, a 3.5% increase from 2015’s.

Jeans in our days Susán Hanna Neumann János Középiskola és Kollégium

Today Wrangler Jeans Is The Best Denim Brand

Revolutionize and Customize Your Clothes

By Perry Boyd Blue jeans.

New Trends Drive Menswear Sales

Men Make a Fashion Statement

19th Century Fashion What Fashion looked like in the 19th century

By: Katelyn and Danielle

Easy Marketing Solutions

Summer 2013 INTERNSHIP Taira Hernandez

My Magazine The Pitch Jamie Long.

No More Holes in My Pants! The Story of Levi Strauss

Marlee Plummer Kayla Tyzio

Grow Wings for the Cause (Red).

Multiple-Strategy Passage

Secondary English Language Arts Curriculum Meeting Moore Public Schools August 14, 2018 Ginger Howe, Secondary ELA Coordinator

The Womenswear Market, Statistically

Pedaling Up a Steep Grade

Antiques/Collectibles and Used Furniture Markets 2018 Profiler

More Interest in Looking One’s Best

Apparel & Textile Production I - Summer 2014

Products & Services Olive & Honey started as a hobby of buying, re-styling and re-selling vintage denim through Instagram in 2017.

Denim Market Research Report – Forecast to 2023 Industry Survey, Growth, Competitive Landscape and Forecasts to 2023 PREPARED BY Market Research Future.

Presentation transcript:

LEVI STRAUSS & CO. BY : MIN HTET AUNG, JUNKO KANEDA, AND ALEJANDRO

ABOUT LEVI’S Established Founder - Levi Strauss Business - Apparel Company Headquarter Location - San Francisco Number of Location - 2,800 company-operated stores Number of countries countries

HISTORY OF LEVI’S For Who Levi Strauss created the jean for the gold miners California. Born in 1829 The first blue jean was created by Levi Strauss and tailor Jacob Davis in Levi ‘s received a U.S. patent for their inveition.

HISTORY OF LEVI’S Changed from “Work Pants” to “Fashion” Originally, Jeans was only for the labors. Between the 1930s and 1950s, Levi's jeans became popular among youth subcultures as “Fashion.” Big Jeans Boom The popularity of Levi's has been spread in all over the world after world war Ⅱ, and Levi's created a big jeans boom in the world.

WHY LEVI’S IS SUCCEFUL? Quality and Variety of Styles Advertising Vintage

WHAT'S SPECIAL FOR THE QUILITY very sturdy shrink to fit the body shape Levi's does not use many chemicals

VARIETY OF STYLES Levi's has changed its designs and fabrics with time. Levi's always provides jeans according to the latest fashion, price and trends. Colors Designs

ADVERTISING Media Strategy Levi's jeans used popular music in TV commercials. The consumers can see the famous musician and actors & actresses wear Levi's jeans. Facebook, Instagram, and Twitter. Official online shopping website

VINTAGE Big 'E' Manufactured before 1971 Noted by the capitalized E on the rear red tab This vintage items are worth and expensive, because it is difficult to get. Popular among the collectors and vintage fans. Levi's started to reproduce the copy of original “Big E” after 1995 as the marketing.

Major products 501 The original and first ever blue jean, in 1873 The button fly jeans Popular for men of almost all body types and sizes because they are not too tight or not too loose

Major products jean is a good choice for the people who wants a 501, but prefers a zip fly Relaxed and comfortable fit anytime and every time.

WHAT GOOD THINGS DOES LEVI’S COMPANY DO OUTSIDE? Fight against HIV & AIDS Levi's contributed more than $50 million in grants to HIV/AIDS service organizations in more than 40 countries. Levi's has supported a campaign for HIV/AIDS, Red for Life, to take action to fight HIV/AIDS and promote testing among young people across the country. Levi's employees are provided HIV/AIDS testing, treatment, and care service.

THAN YOU