Strategic Audit Laura Beatty Terry Bridges Susannah Fletcher Emily Moss

Agenda Industry Overview Background of Toyota  Current Issues/Recalls  Business Model  Financial Analysis Recommendations Implementation Process

Automotive Industry Industry OverviewToyota BackgroundRecommendationsImplementation

Current Issues & Recalls Industry OverviewToyota BackgroundRecommendationsImplementation

Business Model Industry OverviewToyota BackgroundRecommendationsImplementation

Financial Analysis Industry OverviewToyota BackgroundRecommendationsImplementation Toyota Honda General Motors Daimler Chrysler Ford S&P 500

Hire PR Company DB Media Strategies, Inc. Industry OverviewToyota BackgroundRecommendationsImplementation Areas to Address:  Humble apology  Combat inaccurate information  Project message to larger audience Cost:  Minimum of $5,000 per month  Dependent on company’s budget and needs Specialization Areas:  Media Training  Media Management  Speech, Editorial, & Presentation Training  Public Relations  Strategic Communications  Crisis Communication 4 Main Attributes:  Straight Talk  Honesty  Collaboration  Provide good work at good price

Incentive Program Industry OverviewToyota BackgroundRecommendationsImplementation Current Practices Extend Warranty o Basic 60 month/60,000 miles o Powertrain 60 month/100,000 miles Free cleaning & detailing o Unified effort among all dealers o More satisfaction Cash rebate o More incentive to stay o $4,500.00

Timeline & Cost TimeActionCost Month 1 Draw up plans for extended warranty Plan for cleaning Plan for cash rebates Month 3 Advertise all new incentives on Toyota’s website Send out letters to all recalled vehicle owners Month 6 Implement warranty to all recalled vehicles Start rebates for all recalled Toyota owners Start washing and detailing $4, per vehicle $8.00 per vehicle Month 9 Evaluate customer reactions Monitor blogs, press, consumer reports, & ratings 1 Year Make necessary changes Industry OverviewToyota BackgroundRecommendationsImplementation

Questions & Comments

References (2010) Prius. Retrieved Apr. 26, 2010, from Toyota Motor Sales, U.S.A., Inc. Web site: (2010). Capabilities. Retrieved Apr. 20, 2010, from DB Media Strategies Inc., 275 Grove St. Suite Newton, Ma Web site: (2010). Doug Bailey. Retrieved Apr. 19, 2010, from DB Media Strategies Inc., 275 Grove St. Suite Newton, Ma Web site: (2010). Floor Mat Recall. Retrieved Apr. 20, 2010, from Toyota Motor Sales, U.S.A., Inc.. Web site: (2010). Our Clients. Retrieved Apr. 20, 2010, from DB Media Strategies Inc., 275 Grove St. Suite Newton, Ma Web site: (2010). Our M.O. Retrieved Apr. 19, 2010, from DB Media Strategies Inc., 275 Grove St. Suite Newton, Ma Web site: (2010). Pedal Recall. Retrieved Apr. 20, 2010, from Toyota Motor Sales, U.S.A., Inc.. Web site: (2010) Vehicle Dependability Study Results. Retrieved Apr. 27, 2010, from JD Power and Associates, Westlake Village, CA. Web site: (2010). Automoblies and Trucks Overview. Retrieved Apr. 22, 2010, from Plunkett Research, Ltd., Houston, Texas. Web site: (2010). The Industry Handbook: Automobiles. Retrieved Apr. 22, 2010, from Investopedia ULC, Edmonton, Alberta, Canada. Web site:

(2010). Toyota Motor Corporation TM. Retrieved Apr. 28, 2010, from Morningstar. Web site: Business Reference Services. (2009). Modern Global Automobile Industry. Retrieved Mar. 25, 2010, from BERA. Web site: Forbes.com LLC™. (2010). Akio Toyoda. Retrieved Apr. 19, 2010, from Forbes. Web site: Jones, J. M. (2010). Americans, Toyota Owners Still Confident in Toyota Vehicles.Retrieved Apr. 27, 2010, from Gallup, Washington DC. Web site: Vehicles.aspx. Levy, E. (2009). Autos & Auto Parts. Retrieved Apr. 22, 2010, from Standard & Poor’s Industry Surveys, New York, NY. Web site: antage/showIndustrySurvey.do?code=aup. Levy, E. (2010). Sub-Industry Review : Automobile Manufacturers. Retrieved Apr. 22, 2010, from Standard & Poor’s Industry Surveys, New York, NY. Web site: antage/showSubIndustryReview.do?subindcode= Robert, M. (2010). US Market for Toyota Automobiles. Retrieved Mar. 29, 2010, from Go Articles, Canada. Web site: Smith, S. E. (2010). What Is GDP? Retrieved Mar. 29, 2010, from Wise Geek, Phoenix. Web site: Toyota. (2010). 50 Years in the U.S. Retrieved Mar. 30, 2010, from Toyota, USA. Web site: Toyota. (2010). From 1957 to the 21st Century Toyota Moving Forward with America. Retrieved Mar. 30, 2010, from Toyota, USA. Web site: References