New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing Data for a Business Plan

Presentation Outline Our Scenario What information is available from Census? –An Econ Data Primer –Industry Statistics Portal Show me some of this info… –Industry Snapshots How can I narrow my search? –County Business Patterns What else do you have that might be useful? –Economic Census –A Sidebar Discussion: What’s New for 2012? –Survey of Business Owners Do you have anything more recent? –Economic Indicators 2

Sample Scenario: An entrepreneur is interested in opening a day care center in NM. She is trying to find out what information is available (and how to get to it) that can help her understand this industry, develop a business plan, and identify a good place to locate her business. What can we provide her? 3

A Census Bureau Econ Data Primer Establishments vs. Companies –Most data collected at the establishment basis Employer Businesses vs. Nonemployers –Most programs just cover employers Privacy –U.S. Code Title 13 results in suppression of data Business Classification –NAICS Economic Geographies –National, state, county, place, and ZIP Code Surveys vs. the Economic Census –More current = less detailed 4

What’s Available? The Industry Statistics Portal identifies the programs at the Census Bureau that provide data on a user selected industry that this entrepreneur might be able to use. 5 To access the ISP from Click Business or Place your cursor on Business and select Data by Industry

Data Available for this Industry 6

Show Me Some Info… The Industry Snapshots (which are accessible from the Industry Statistics Portal) present selected key statistics for an industry in a simple profile. 7

8 Information for Child Day Care Centers in the U.S. and NM

Narrow My Search… Using data from Census Bureau programs like County Business Patterns can help our entrepreneur identify potential counties in New Mexico that she might consider opening her new day care center in. 9

Employer Child Day Care Centers in NM counties in 2011

Non-Employer Child Day Care Centers in NM counties in 2011

What else is available? Using the data from the Product Lines file for this industry (available from the Economic Census) can help an entrepreneur: understand the products and services typically provided by other businesses like hers, and Predict the potential sales of these products she might expect The other types of data available from the Economic Census can help her understand other aspects of her industry 12

13 No surprise that social assistance services make up 64% of day care center receipts/revenue in NM… …but government contributions, gifts, and grants is the second largest source of revenue at 17% Of the total social assistance services revenue, day care services account for 56%, while programs make up 6% and other services make up the remaining 2%

What else is available? (cont.) The other types of data available from the Economic Census can help her understand other aspects of her industry at the national level 14

A Sidebar: What’s New for the 2012 Economic Census?

What’s New for NM? New Places and Metros New Industries

What else is available? (cont.) The data available from the Survey of Business Owners can help her understand the characteristics of business owners in her industry 17

Anything More Recent? Using the latest data from the Quarterly Services Survey Economic Indicator Report, our user can view the most recent data available for her industry to see how it has been performing lately. 18

Summary What information is available from Census? –The ISP is a great place to start Show me some of this info… –Snapshots provide selected statistics How can I narrow my search? –CBP: An annual program but with good industry and geo detail What else do you have that might be useful? –The Economic Census: Provides the most comprehensive and detailed data available… but you have to wait –Good stuff for NM coming for 2012? –SBO is good for totals as well as gender/race/ethnity data Do you have anything more recent? –Economic Indicators provide a high-level glimpse

Questions? 20

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