enjoy!Whitbread Mike Tye, managing director, Travel Inn CSFB Leisure Conference 2004

enjoy!Whitbread What is Travel Inn? UK’s most widely distributed hotel brand — 18,200 bedrooms across 304+ Travel Inns Highest occupancy of any major UK hotel brand — Consistently ahead of 80% 80% Travel Inns co-located and co-managed with Whitbread pub restaurant brands — C. 240 units alongside Beefeater, Brewers Fayre, Brewsters Created by Whitbread in 1987

enjoy!Whitbread Why is Travel Inn so popular? Location — over 300 prime sites around the UK — Capital, Metro and roadside Value — prices from £45.95 to £82.95 — Prices charged per room NOT per person

enjoy!Whitbread Why is Travel Inn so popular? Peace of mind — Focus on breadth of ‘customer journey’ — Consistently high product quality — consistent pricing policy — 100% Satisfaction Guarantee

enjoy!Whitbread a Whitbread perspective Travel Inn’s share of group operating profit* *2003/4 PBITA, excluding associates

enjoy!Whitbread a Whitbread perspective Travel Inn’s share of group net assets* *2003/4 net assets

enjoy!Whitbread Travel Inn brand strategy Outstanding operational consistency……. — World-class systems — ‘Top ten’ employer ….drives outstanding performance — Return on capital employed — Occupancy — Operating margin

enjoy!Whitbread Travel Inn brand strategy Increase distribution — Organic growth — Strategic M&A

enjoy!Whitbread Operational consistency

enjoy!Whitbread Maintaining operational consistency World-class systems No third-party commissions - guests can ONLY book through Travel Inn One-tier reservation system recycles £1m of business per month between Travel Inns Travel Inn Business Account centralises corporate invoicing and generates sales of £1m per month On-line reservations at 27% and growing Introduction of new voice recognition technology for telephone bookings

enjoy!Whitbread ‘Top 10’ employer Brand values — Resonant and clearly communicated Only hotel company in Sunday Times ‘100 Best Companies to Work For’ (72nd in 2004) 86% satisfaction rating from employees Brand audit to drive standards Impact — Improved employee retention — Strong employee satisfaction = strong customer satisfaction

enjoy!Whitbread Return on capital employed

enjoy!Whitbread Return on capital employed Impact of work in progress year-over-year Increase in proportion of leasehold sites Overhead efficiencies Pricing impact

enjoy!Whitbread Bedroom occupancy

enjoy!Whitbread Operating margin

enjoy!Whitbread Operating margin Positive like-for-like margin growth Increase in proportion of leasehold sites Labour cost rises Pricing impact

enjoy!Whitbread Distribution

enjoy!Whitbread Distribution growth (bedrooms) E

enjoy!Whitbread Travel Inn the UK’s leading hotel brand

enjoy!Whitbread Distribution growth avenues for expansion Organic expansion — in tandem with Whitbread pub restaurants — Capital & Metro sites in major UK cities — the right format for the right location Management contracts — RoadChef Joint ventures — Spirit Group M&A — Strategic acquisitions at the right price

enjoy!Whitbread Travel Inn County Hall Opened: 1998 Bedrooms: 313 Room rates: £84.95 (Mon-Thurs) ; £79.95 (Fri-Sun) Occupancy: 91.6% Employees: management (+35 contract cleaners)

enjoy!Whitbread Appendix

enjoy!Whitbread Mike Tye managing director, Travel Inn Career highlights: 2003-present: managing director, Travel Inn : managing director, Costa Also: marketing & strategic planning director, Whitbread Restaurants sales & marketing director, Whitbread Inns managing director, Aramark Food Services Plc brands director worldwide hotels, Forte Age: 50

enjoy!Whitbread Travel Inn

enjoy!Whitbread Whitbread Hotel Company (Marriott)

enjoy!Whitbread Glossary of terms General Like-for-like salesPeriod over period change in total sales, less sales generated by businesses acquired or disposed of and retail outlets opened or closed during 2002/3 and 2003/4 Return on CapitalOperating profit divided by period end net assets. (Where average ROCE is quoted it is based on the average of opening and Employed (ROCE) closing net assets.) Operating marginOperating profit expressed as a percentage of sales Hotels Achieved Room Rate (ARR)Hotel accommodation income divided by the number of rooms occupied by guests OccupancyNumber of hotel bedrooms occupied by guests expressed as a percentage of the number of bedrooms available in the period Yield (RevPar)Also known as "revenue per available room" this hotel measure is achieved by multiplying the ARR by the occupancy rate Income before fixed costsHotel operating profit before directly attributable fixed costs (such as rent, rates, margin (IBFC) insurance, etc ) and central costs divided by hotel sales Profit per room Hotel operating profit ( after allocating central costs) divided by the number of rooms available