Creating media buzz for your team

Keys to successfully marketing your team 3D’s DesireDriveDetermination

Team identity – Team name – school or sponsor Team name – school or sponsor Team logo – something catchy Team logo – something catchy Team colors – school colors or loud colors Team colors – school colors or loud colors Mascot – true school mascot or twist on it Mascot – true school mascot or twist on it Buttons – team number, logo, web site Buttons – team number, logo, web site Web site – so the world can find you Web site – so the world can find you Rookie/ team book – share with everyone Rookie/ team book – share with everyone Team t shirts with sponsors on them Team t shirts with sponsors on them Robot Trading Cards Robot Trading Cards

At School, get in front of every person possible Pep Assemblies Pep Assemblies Club rush Club rush School open houses School open houses College nights College nights Football games - Homecoming Football games - Homecoming Basketball games Basketball games Display at lunches Display at lunches Contact VP (s) Contact VP (s) Principal Principal Athletic Director Athletic Director School board meetings School board meetings

Community Business members Visit Chamber of Commerce Get s of members. (Members own local business) Visit Chamber of Commerce Get s of members. (Members own local business) Police Dept – Bomb Squad robots Police Dept – Bomb Squad robots Fire Dept - Adding robots for service Fire Dept - Adding robots for service Fundraising events – HS basketball games Fundraising events – HS basketball games Spaghetti feeds – who doesn’t like spag? Spaghetti feeds – who doesn’t like spag? Team dinners – Taco bars Team dinners – Taco bars

City and Community events City Council meetings City Council meetings Concerts in the park Concerts in the park Farmers markets Farmers markets Antique fairs Antique fairs Da Vinci days Da Vinci days Local political events Local political events

Contact all local media TV TV Radio Radio Newspapers Newspapers Cable access Cable access Get them to visit your team interview your students. Everyone has a story of why they joined and what they hope to get out of FIRST Robotics. Get them to visit your team interview your students. Everyone has a story of why they joined and what they hope to get out of FIRST Robotics.

Volunteer opportunities for the team FLL and FTC teams and events, coach, mentor, general help FLL and FTC teams and events, coach, mentor, general help Other FRC events – regional, kickoff, FIRSTFare Other FRC events – regional, kickoff, FIRSTFare Robotics camps – O.C., Jesuit, 4H, scouts Robotics camps – O.C., Jesuit, 4H, scouts Robotics workshops – Superquest, ORTOP Robotics workshops – Superquest, ORTOP Civil Air patrol demo Civil Air patrol demo Boy Scouts pancake feeds Boy Scouts pancake feeds Parks and Rec – Park clean up Parks and Rec – Park clean up

Sponsors and mentors Business open houses – Autodesk CAAD Business open houses – Autodesk CAAD Company picnics – Phoenix Gold Company picnics – Phoenix Gold Safety fairs - Boeing Safety fairs - Boeing Industry meetings – SAO Uncorked Industry meetings – SAO Uncorked Trade shows – Octoberbest, Design 2 part Trade shows – Octoberbest, Design 2 part Workshops – COSA Workshops – COSA Host BBQ for sponsors, mentors and other teams Host BBQ for sponsors, mentors and other teams Mentor other teams Mentor other teams

Document EVERYTHING!! Take pictures of every event Take pictures of every event Video all activities Video all activities Invite TV stations and newspapers Invite TV stations and newspapers Post all events on your website Post all events on your website Send out press releases Send out press releases Create lists and groups Create lists and groups