JOURNAL: What kind of cartoon show might appeal to the over-age-65 audience? Imagine the show. Then, in 100 words or less, describe the show and its main character. (This is a brand new show you are creating specifically for this age group!)
Ch. 11-Persuasion
What is Persuasion? Persuasive speaking includes 3 motives Make your audience believe what you believe Make your audience think like you think Cause your audience to do what you want them to do
What is Persuasion Three Sources of Persuasion Logos Pathos Ethos
Logos the thinking process that allows the listener to arrive at logical conclusions EXAMPLES: Taking public transportation to work will cut your monthly gas costs. Taking public transportation to work will decrease the wear and tear on your personal vehicle.
Pathos the use of emotional appeals and language to relate to the listener’s needs, drives, and desires EXAMPLES: Imagine the ease of letting someone else drive you to work while you sip your coffee and catch up on your book. Think of how much less stress you have to deal with when you aren’t the one battling through traffic during rush hour.
Ethos the speaker’s character in the minds of the audience EXAMPLES: Credibility Reliability Sincerity
Types of Audiences Supportive Audience- Uncommitted Audience- Friendly, like you and what you have to say EXAMPLES: Speaking to your friends and family Republican politician speaking to republicans Uncommitted Audience- Neutral, need information to make up minds You speaking to a group of people you don’t know Speaking to people who don’t know anything about the topic
Types of Audiences (continued) Indifferent Audience- Apathetic, bored, don’t think what you say applies to them EXAMPLES: Me teaching a group of 13 and 14 year olds science Your mom lecturing you about cleaning your room Opposed Audience- Hostile, dislike you and what you have to say Obama speaking to a group of republicans Speaking to a group of your enemies
Informative or Persuasive? First trip to the moon The U.S. moon landing was faked Why Ke$ha is the best pop singer of 2011 About my trip to Mexico Informative Persuasive
Informative or Persuasive? Change the following informative speech topics into persuasive speech topics:
Informative or Persuasive? My favorite band How football is played Why apples are different colors Scott’s favorite color and Gena’s favorite color Why my favorite band is the best band ever What makes football the most challenging sport Why green apples taste the best Why Scott’s favorite color is better than Gena’s
Informative or Persuasive? Why I love Johnny Depp How to make homemade ice cream What a yearbook is Why Johnny Depp is the best actor ever Why homemade ice cream is better than store bought Why you should buy a school yearbook