Chapter 12 From Communication: Making Connections

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Chapter 12 From Communication: Making Connections The Persuasive Speech Chapter 12 From Communication: Making Connections

Previous Persuasion When was the last time someone tried to persuade you? Were they successful?

Goals of Persuasion Adoption Discontinuance Deterrence Continuance

Persuasive Topics Questions of… Fact Value Policy

Establishing Creditability Competence Involvement Relate Cite Character Trustworthiness Ethics Charisma

Preparation and Development

Topic Research More knowledge = better support. Anticipate objections. Design argument against you.

Speech Organization Topic “sidedness” Timing of strongest argument Best organization

Supporting Material Appeals to Need Logical Appeals Reasoning: Physical Safety Social Self-esteem Logical Appeals Reasoning: Deductive Inductive Casual By analogy Emotional Appeals

Persuasive Fallacies Of Reason Of Evidence Questionable Cause Ad Hominem Of Evidence Fact vs. Opinion Red Herring Hasty Generalization

Persuasion Speech Topics Elderly Drivers Legal Drinking Age Public Office Term Limits TV Violence Caller ID Why you should watch “The Simpsons” (http://faculty.cinstate.cc.oh.us/gesellsc/publicspeaking/topics1.html)

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