Chapter Fifteen - Epideictic Address CHAPTER FIFTEEN – EPIDEICTIC ADDRESS Overview  Discusses the Classical Greek and Roman approaches to structuring persuasive speeches  Explains how to combine classical and contemporary approaches in developing introductions and conclusions for persuasive speeches  Describes the various organizational patterns for persuasive speeches

 Commemorates an occasion  The scene is very important  Emotion is important  Aristotle said these type speeches are to praise or blame Chapter Fifteen - Epideictic Address EPIDEICTIC ADDRESS

 They share two characteristics  Each informs the audience about the event  Provide info about the event’s importance Chapter Fifteen - Epideictic Address EPIDEICTIC AND INFORMATIVE SPEECH

 In a commemorative speech there is persuasion involved  Epideictic addresses have more emotion than logic  In an epideictic speech the importance of the event is addressed Chapter Fifteen - Epideictic Address EPIDEICTIC AND PERSUASIVE SPEECH

 Eulogies pay tribute  Is a story about a person’s life  May be impromptu  More likely prepared  Many times a family member  Stranger makes remarks of known figures  Positive points presented  Use personal memories if available Chapter Fifteen - Epideictic Address TYPES OF EPIDEICTIC ADDRESS

 Light-hearted events about various topics  Presenters have prepared remarks  Award recipient usually speaks briefly  Acceptance speeches should offer thanks and show humility  Appropriate language is needed Chapter Fifteen - Epideictic Address AWARD CEREMONIES

 Events: retirements and weddings  Typically brief  Pre-planned  Usually a person, can be an object  Celebratory, conversational language  Can be humorous Chapter Fifteen - Epideictic Address TOASTS

 Remember context  Connect honoree to event  Note the event’s importance  Use appropriate emotion  Focus not on speaker  Connect topic and event  Brevity is a plus Chapter Fifteen - Epideictic Address GOALS AND STRATEGIES

 Epideictic oratory is an important aspect of contemporary life. Although it shares characteristics of both informative and persuasive speeches, it is its own genre. Chapter Fifteen - Epideictic Address FINALLY…