Our Commitment Our corporate strategy is divided into three main themes: 1. Responsible Retailing 2. Focus on Youth 3. Plan Ahead Campaigns.

Slides:

Advertisements

Similar presentations

UDeCOTT Corporate Communications Recommendations

Advertisements

Travel Options Marketing Campaign Changing Travel Behavior, One Trip at a Time Because it matters Summit Meeting - August 22, 2005 Drive Less/Save More.

Better Marketing equals Better Recruitment Linking London February 2011.

Public Service Ads What are they?. A public service announcement (PSA) or public service ad is a type of advertisement featured on television, radio,

Multichannel Personalization At Scale: Building Incremental Value With #dunnhumby.

The Royal Borough of Windsor & Maidenhead Social Media Activity.

Advertising Plan of the Boulder Stop

Making noise for greater pedestrian priority Tony Armstrong Chief Executive Living Streets.

NAMM Antitrust Statement NAMM is committed to strict compliance with the antitrust laws and its obligations under a recent settlement agreement with the.

Google for Education Autumn D. | Mengnan W. | Xinyue Z. | Qian Z.

Direct Marketing 201 Multi-Channel Campaigns Presented by: Brittany Fowler Susan G. Komen, Maryland Affiliate Roxanne Fiddler GEDCO David Chalfant Whitman-Walker.

Deliver Cosmos Created by the United States Postal Service, the Deliver program has become an integral communications vehicle for corporate marketers.

Advertising Design Theoretical Frameworks and Types of Appeal

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Pizza Rewards Slice into success by rewarding customers with America's favorite food. Pizza! As customizable as a pizza pie itself, Pizza Rewards are.

Why do we as librarians need to advocate?  We have COMPETITION– and they are all out there advocating for themselves  When people think of us as involved.

Dining Certificates Set the table of a great promotion with Dining Certificate Rewards, which offer a discount at thousands of restaurants nationwide.

2014 trimester 1: SLEEP 1 1 million FREE bottle giveaway to consumers driving $2.5 million in retail sales multi-million dollar media budget driving over.

Marketing Department UK. Agenda Marketing goals Our role Who we work with Department structure Promotional campaigns –Tex Mex –High Street Focus.

CAN ADIAN TIRE ANTHEM CAMPAIGN. DEPARTMENTS AND FIRMS DEPARTMENTSFIRMS/AGENCIES.

RED BULL Energy Drink Mss 225 Magazine and Billboard Presentation Yuan Gao.

A program of :. History of Funding  Beginning in 1998, Congress allocated funding through U.S. Department of Justice to reduce underage drinking  Must.

Print Direct Mail Newsletters, Brochures & Posters Newspapers & Magazines Press Releases Annual Reports Organization Profile Television & Radio Local.

Advanced Marketing. Promotion Defined: Communication used to inform, persuade, or educate a target market about a product/service or business.

JANUARY 20, 2009 MUSEUM OF INDUSTRY. AGENDA What is Active Pictou County? The Partners Background Trends and Rationale Consultation Process Community.

BC Dairy Foundation Liz Gurszky Director of Marketing Jaimie Turkington Marketing Manager.

Stonehill College Brand Research and Development.

Heart&Stroke™ Walkabout October Led by the HSFNS in partnership with and Goal: To increase the % of Nova Scotians who accumulate at least

1 Safety challenges faced by Eskom, the electricity utility in South Africa Presented by: Lenny Babulall, Eskom Public Safety specialist - Distribution.

PROMOTION Standard five: 5.1 role of promotion. Standard Five Students will discover the importance and elements used in developing a promotion mix to.

Essential Elements of Advertising

Marketing Essentials Essential Elements of Advertising

Beyond Creative Thinking. Beyond Blog Social Media.

© 2006 Pearson Education Canada Inc. 4.1 Canadian Advertising in Action Chapter 4 Strategic Planning Concepts for Marketing Communications.

© 2006 Pearson Education Canada Inc. 5.1 Canadian Advertising in Action Chapter 5 Creative Planning Essentials.

Purdue University Professional Masters in Strategic Communication Atlas Agency.

Marketing Plans Created By Memory Reed Promoting Your Products ·Promotion – communicating with a customer through advertising, publicity, sales.

National E-Prescribing Consumer Awareness Campaign Launching April17, 2008.

CAIS Boarding Schools │ BRAND V: 1.0 October 13, 2011.

Tiara TV Tiara TV The World’s First Halal Lifestyle Channel Media Buying Plan.

Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc Elements of the Internet World Wide Web World.

World Marketing Conference Field Marketing Workshop 2015January, Team Name: Team Number: Team Concept: Team Members:

Advertising Campaigns

 Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.  Can be traced back to.

Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Creative Strategy: Planning and Development

Our largest marketing campaign ever 1 1 million FREE bottle giveaway to consumers driving $2.5 million in retail sales multi-million dollar media budget.

Lunch On Us There’s nothing better than a lunch out, especially when someone is picking up the tab. Associate your brand with the pleasure of a free lunch.

4-1 Copyright © 2009 Pearson Education Canada CHAPTER 4 Strategic Planning Concepts for Marketing Communications.

RENCONTRE 2005 MEETING ENERGY STAR ® Participants Meeting May 12, 2005.

Principles of Marketing Session -39, 40 Promotion Mix.

Department of Water Affairs and Forestry National Arbor Week – 1-7 September 2005 Integrated Communications Campaign.

To Learning Center Marketing That Works Presented By Sandra Maresca and Joe & Helen Hesketh.

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Substance Abuse and Schools in Canada: A Round Table April, 2008 A Prevention Strategy for Canada’s Youth.

Local Community Sponsor 2,500 minimum audience per market Logo included in Print Advertising in market Logo include on Collateral Materials, including.

+ Overview of Advertising Management Advertising management program is the process of preparing and integrating a company ’ s advertising efforts with.

4.01Exemplify advertising. What is advertising? Any non-personal paid form of communication designed to inform, persuade, or remind customers about a.

Executive Summary Situation Analysis Top Competitors.

1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved Chapter 12 Prepared by Deborah Baker Texas Christian University.

Binge drinking is heavy consumption of alcohol over a short period of time.

REAL ID PUBLIC INFORMATION Campaign Overview. AGENDA I.Preparation II.The Approach III.Creative Elements IV.Launch.

21st Century Policing: An Overview. Background on the Task Force Report On December 18, 2014, President Barack Obama signed Executive Order 13684, which.

Chapter 17 Support Media, P-O-P Advertising, and Event Sponsorship.

Downtown South Bend, Inc. (DTSB)

Promoting Your Product

BSCOM 300 RANK Education Your Life- -

BSCOM 300 RANK Education for Service--bscom300rank.com.

Bell Ringer Activity Divide the class into groups of 4 or 5. Have each group imagine that it manages a creative services dept. at an advertising agency.

Benefits of outdoor digital billboard. OUTDOOR DIGITAL BILLBOARD IS AN IMPORTANT ADVERTISING TOOL THAT ALLOWS THE MANAGEMENT AND DISTRIBUTION OF DIGITAL.

Presentation transcript:

Our Commitment Our corporate strategy is divided into three main themes: 1. Responsible Retailing 2. Focus on Youth 3. Plan Ahead Campaigns

Primary Objectives Raise awareness of the importance of intelligent consumption of beverage alcohol Educate the public Educate our employees Address specific serious issues using an implicit and at times creative approach Deliver on our obligation to the people of Nova Scotia as a responsible corporate citizen.

Holiday Campaign Elements Colourful Messages Operation Red Nose Operation Christmas Lots of Ways

Operation Red Nose

card front card back Operation Christmas

Plan Ahead Multi-channel campaign highlighted by partnerships Leverage resources to increase awareness –Three liquor Boards in Atlantic Canada are going to use our creative to increase power of our media buys

Theme Lots of ways to get home safely All you need is one Small businesses that help you get home It could be real, couldn’t it? Target Audience: males 19-29

Campaign Components Television Interactive website T-shirt giveaways In-stall advertisements Print ads (Occasions & The Coast) Billboards Busbacks In-store (signs & wobbler) Partnership with the Restaurant Association of Nova Scotia (business cards) Partnership with PEI, NB, & Newfoundland

Campaign Elements In addition to television this campaign will include: –In-store execution –Guerilla/pr tactics –Micro-site –Launch event –Media possibilities

Please visit the website to view all media.

Wheelbarrow Willie

Donnie’s Donkey’s

Burly Joe

Partnerships RCMP Municipal Police Agencies Department of Education, Transportation and Justice MADD Canada Labatt Restaurant Association of Nova Scotia Atlantic Canadian Liquor Jurisdictions

Thank you. Question/Comments?