Radio Made The Video Star

On Air Singing Competition By

Radio made the video star Campaign Objective This campaign takes you back in times where radio was one of its kind and people used to tune in to radio all the time, followed by the concept ‘Radio killed the video star’. This campaign aims to create an iconic music star who will get a way to his or her music career through radio.

Radio made the video star Concept Behind It Radio 1 FM91 will launch almost a month long singing competition in which the listeners will get a chance to participate and explore their singing talent. No ‘TV presence’ is the USP of this campaign, the campaign launch and other mechanics will be synchronized between the airwaves of Radio 1 FM91 and its official website

Radio made the video star However with our on air programming, we will target a larger demographic. Target Audience OVERALL MUTUAL TARGET AUDIENCE: SEC: A and B AGE: 18 to 30

Current Trend Ali Gul Pir, Sikandar ka Mander and Sibti (‘Peshawar ka Larki’) are those upcoming stars/bands, who are giving inspiration to the new talent by the fame they have achieved so far. Radio 1 FM91 being a youth-oriented channel has always promoted and appreciated the new talent, and now by launching this campaign aims to provide a broader avenue to all the upcoming singers.

Campaign Mechanics

Need to submit original single Those who have never made a music video Local Singers Upcoming bands or singers Applicable Entries which have covers done Those who have launched their music video on TV or social media Not Applicable Who Can Apply?

Campaign Mechanics 60 participants to be shortlisted Online Registrations Each judge will shortlist 10 singers for his/her individual team Judges (3) Evaluation 30 songs of the participants to run on air at the frequency of 3 each Shortlisted 30 participants to move forward in the competition 15 out of 30 participants to move ahead by public voting Public voting by sending SMS to 9191 with the participant/song code The songs of the top 5 participants to run on air Judges to select the top 5 from the top 15 Top 3 would be chosen as winners Public voting begins

Pre Hype 23 rd March till 26 th March Registration 26 th March till 1 st April Round 1 2 nd April till 4 th April Round 2 5 th April till 9 th April Round 3 10 th April till12 th April Final Round 13 th April till 17 th April Campaign Timelines

Registrations will open up 6 days prior to the competition. In order to participate, people will have to login to and fill up the form. Registration For Participants

Judges Panel Farhad Humayun Member of Overload Band Zoe Viccaji An upcoming singer Bilal Khan Director of the video of the winner

Winning Prize Winner A music video directed by Bilal Khan and launched by Radio 1 FM91Top15 Audio CD of top 15 participants will be released by Radio 1 FM91

Radio Shortlisted songs being played on air & the promo will have the sponsor’s name at the tail end of the song Branding Opportunities Radio Promo: A customized radio promo of the campaign will run on the airwaves of Radio 1 FM91. Frequency: 15 Spots/Day Adaptation will run throughout the campaign. Adaptation: 20 seconds Frequency: 30 spots RJ Endorsements: Our top shows and celebrity RJs will endorse the campaign through out the duration of the campaign. On Air Interviews: Sponsors for the campaign will be invited to the campaign along with the Top 5 participants.

Branding Opportunities Digital Video A video promoting the campaign will be uploaded and shared on Radio 1 FM91 and its partners’ facebook fan page facebook: Total Fans – 56,500+ and rising Our fan page will focus on this campaign through out the duration. Website: Approx. hits per month - 750,000 Campaign mechanics video and image banners will be uploaded and placed. Webisodes featuring the judges will run on the website as well as Facebook page to give updates regarding the competition. Digital Poster: A specialized artwork will be created to be placed in multiple magazines, schools and public areas. POS: The campaign poster will be placed in various cafés and super markets across Karachi, Lahore and Islamabad. Print

Television: The following channels will play the video which will be made for the launch of the campaign. Tentative channels are: TV 1 News 1 Hum TV Style 360 ARY Musik Television Branding Opportunities

Campaign Duration:25 Days Competition Timing:7:00 am to 12:00 am RJ Endorsement:Approx. 10 times. Our top shows and celebrity RJs will endorse the campaign through out the duration of the campaign. Total Endorsement throughout Campaign:250 times approx. One Hour Interview: A representative of “Your Brand” will be invited to the live show at the end of campaign. facebook:Our fan page will focus on this campaign throughout the campaign duration. Website:Banner will be placed on Radio 1 FM 91 website throughout the campaign. Posters:A specialized artwork will be created to be placed in magazines, newspapers, billboards (tentative). Sponsorship Package

Announcements:15 Announcement per day “this contest is brought to you by XYZ” along with commercial tail. Total 15 announcements per day (15 x 25 = 375 announcements). Winner Announcements:15 winner announcements in day of campaign & RJs will endorse brand with winner announcements. Break Bumpers:8 break bumpers for 3 hours. CAT per Day:6 minutes (2minutes MDT, 2 minutes EDT & 6 minutes other then) CAT:150 minutes Sponsorship Package Total Package Cost for Main SponsorshipPKR 500,000 +GST MDT: Moring Drive TimeEDT: Evening Drive Time

Co-Sponsorship Package Campaign Duration:25 Days Competition Timing:7:00 am to 12:00 am RJ Endorsement:Approx. 10 times. Our top shows and celebrity RJs will endorse the campaign through out the duration of the campaign. Total Endorsement throughout Campaign:250 times approx. facebook:Our fan page will focus on this campaign throughout the campaign duration. Website:Banner will be placed on Radio 1 FM 91 website throughout the campaign. Posters:A specialized artwork will be created to be placed in magazines, newspapers, billboards (tentative).

Announcements:15 Announcement per day “this contest is brought to you in association with by XYZ” along with commercial tail. Total 15 announcements per day (15 x 25 = 375 announcements). Winner Announcements:15 winner announcements in day of campaign & RJs will endorse brand with winner announcements. Break Bumpers:8 break bumpers for 3 hours. CAT per Day:3 Minutes CAT:75 minutes Total two Co-Sponsorship packages Cost per Co-Sponsorship package:PKR 250,000 +GST Total cost of Two Co-Sponsorship Packages:PKR 500,000 +GST MDT: Moring Drive TimeEDT: Evening Drive Time

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