Rotary Leadership Institute Future Vision Plan Update, Nov 2008 Rotary Leadership Institute Part III Public Image And Public Relations Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 1 1

Future Vision Plan Update, Nov 2008 Rotary Leadership Institute – Part III Public Image and Public Relations Public relations efforts are vital to Rotary’s continued growth and service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 2 2

- Paul Harris in 1935 (Peregrinations, Vol II) Future Vision Plan Update, Nov 2008 Rotary Leadership Institute – Part III Public Image and Public Relations "In the promotion of understanding, it is important to reach large numbers, non-Rotarians as well as Rotarians, and you cannot reach large numbers privately.“ - Paul Harris in 1935 (Peregrinations, Vol II) Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 3 3

WHY PUBLIC IMAGE AND PUBLIC RELATIONS? Future Vision Plan Update, Nov 2008 Rotary Leadership Institute – Part III Public Image and Public Relations WHY PUBLIC IMAGE AND PUBLIC RELATIONS? From the PR Committee Manual: Having strong public relations ensures that communities around the world know that Rotary is a credible organization that meets real needs. Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 4 4

The role of your club’s PR committee is: Future Vision Plan Update, Nov 2008 Rotary Leadership Institute – Part III Public Image and Public Relations From the PR Committee Manual: The role of your club’s PR committee is: to inform the public about Rotary and to promote your club’s service projects and activities Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 5 5

When your Rotary Club has a positive public image: Future Vision Plan Update, Nov 2008 Rotary Leadership Institute – Part III Public Image and Public Relations When your Rotary Club has a positive public image: your current members are motivated to be active AND prospective members are eager to join your club. Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 6 6

Future Vision Plan Update, Nov 2008 Rotary Leadership Institute – Part III Public Image and Public Relations As we go through this session, here is what I hope we can accomplish, together Discuss Public Image and Publicity and how it relates to your club Find ways how your club can benefit from a PR Strategy Identify your club’s target audience and how you can effectively reach it and discover what resources are available to you Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 7 7

Future Vision Plan Update, Nov 2008 Rotary Leadership Institute – Part III Public Image and Public Relations This powerpoint presentation can be seen on the www.rotary7070.org District website Go to the “PR” tab at the top of the page Scroll down and click on the tab “2014 Presentation – Rotary’s Public Image and PR” Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 8 8

Future Vision Plan Update, Nov 2008 Rotary Leadership Institute – Part III Public Image and Public Relations Before we get started, take a look at page 1 at some of the materials that I really want you to look at when you go home. These resources really are the “nuts and bolts” of creating a positive Public Image for Rotary, and your Rotary Club. I call it PR 1.01 All available online, there are 5 Rotary resources that will help your club carry out EFFECTIVE Public Relations practices Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 9 9

Downloadable from the rotary.org website. google “rotary 257 en” Future Vision Plan Update, Nov 2008 RESOURCE 1: EFFECTIVE PUBLIC RELATIONS: A GUIDE FOR ROTARY CLUBS 257-EN Downloadable from the rotary.org website. google “rotary 257 en” Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 10 10

This Guide really is PR In Action Future Vision Plan Update, Nov 2008 RESOURCE 1: EFFECTIVE PUBLIC RELATIONS: A GUIDE FOR ROTARY CLUBS 257-EN This Guide really is PR In Action The guide helps you: Develop and use traditional and non-traditional PR materials and methods Work with the media Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 11 11

Future Vision Plan Update, Nov 2008 RESOURCE 1: EFFECTIVE PUBLIC RELATIONS: A GUIDE FOR ROTARY CLUBS 257-EN The guide helps you: Develop cooperative relationships with non-Rotary organizations Evaluate and measure the success of your PR efforts Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 12 12

and The guide helps you understand what PR entails Future Vision Plan Update, Nov 2008 RESOURCE 1: EFFECTIVE PUBLIC RELATIONS: A GUIDE FOR ROTARY CLUBS 257-EN The guide helps you understand what PR entails and helps break it down into separate components: Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 13 13

Future Vision Plan Update, Nov 2008 RESOURCE 1: EFFECTIVE PUBLIC RELATIONS: A GUIDE FOR ROTARY CLUBS 257-EN PR components: Understanding What Is “News” PR Writing Media Relations External Relations Nontraditional Media Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 14 14

Downloadable from the rotary.org website. New Aug 2013 Or google : Future Vision Plan Update, Nov 2008 RESOURCE 2: New from RI in August 2013 : Tell Rotary’s Story - Voice & Visual Identity Guide For Rotarians 547-EN Downloadable from the rotary.org website. New Aug 2013 Or google : rotary voice and visual identity guide Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 15 15

Future Vision Plan Update, Nov 2008 RESOURCE 2: New from RI in August 2013 : Tell Rotary’s Story - Voice & Visual Identity Guide For Rotarians 547-EN Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 16 16

The Guide shows us how to Tell Rotary’s Story: Future Vision Plan Update, Nov 2008 RESOURCE 2: New from RI in August 2013 : Tell Rotary’s Story - Voice & Visual Identity Guide For Rotarians 547-EN The Guide shows us how to Tell Rotary’s Story: Why we are strengthening our image What we have done What we need to do Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 17 17

A visual toolkit: logos, masterbrand, imagery, icons, graphics Future Vision Plan Update, Nov 2008 RESOURCE 2: New from RI in August 2013 : Tell Rotary’s Story - Voice & Visual Identity Guide For Rotarians 547-EN Who we are Our “look” A visual toolkit: logos, masterbrand, imagery, icons, graphics And ideas on where we can use our new identity Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 18 18

WHY Despite over 100 years of impact on our communities, Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story - Voice & Visual Identity Guide For Rotarians 547-EN WHY Despite over 100 years of impact on our communities, Rotary does not get the recognition it deserves Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 19 19

Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story - Voice & Visual Identity Guide For Rotarians 547-EN We need to re-think how we tell our story so people everywhere understand: What Rotary stands for How we are different Why it matters Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 20 20

In 2011 , Rotary started a multi year initiative to: Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story - Voice & Visual Identity Guide For Rotarians 547-EN In 2011 , Rotary started a multi year initiative to: Strengthen our image Expand public understanding of What Rotary does Motivate, engage, and inspire current and prospective members, donors, partners and staff Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 21 21

Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story - Voice & Visual Identity Guide For Rotarians 547-EN What we have done: to tell our story better, we need to define our story Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 22 22

What we have done: Based on global research: Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story - Voice & Visual Identity Guide For Rotarians 547-EN What we have done: Based on global research: We defined our essence Brought our values to life Established our voice Clarified how we present Refreshed our visual identity Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 23 23

What we need to do: bring our story to life Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story - Voice & Visual Identity Guide For Rotarians 547-EN What we need to do: bring our story to life it is up to all of us to protect, promote, and deliver on that story in all of our interactions Be sure to get a copy and learn first hand how to tell Rotary’s story Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 24 24

RESOURCE 3: MEDIA CRISIS HANDBOOK 515-EN Future Vision Plan Update, Nov 2008 RESOURCE 3: MEDIA CRISIS HANDBOOK 515-EN Downloadable from the rotary.org Just type in 515-EN into the search box and press enter Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 25 25

RESOURCE 3: MEDIA CRISIS HANDBOOK 515-EN Future Vision Plan Update, Nov 2008 RESOURCE 3: MEDIA CRISIS HANDBOOK 515-EN It is a “How To” guide of what to do: What to Do When Reporters Call What to Do If A Crisis Develops What To Do When the Media Contact You Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 26 26

RESOURCE 3: MEDIA CRISIS HANDBOOK 515-EN Future Vision Plan Update, Nov 2008 RESOURCE 3: MEDIA CRISIS HANDBOOK 515-EN How to Maintain The Proper Attitude During Interviews What Mistakes To Avoid How Actions Speak Volumes How To Obtain Media Assistance From RI’s PR & Media Relations Staff Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 27 27

Resource 4: Rotary Media Centre Future Vision Plan Update, Nov 2008 Resource 4: Rotary Media Centre Go to The Rotary Media Centre on the rotary.org website and take a look Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 28 28

RESOURCE 4: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 4: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE Viewable on the rotary.org website. Go to News & Features and then to Rotary Media Centre Or just google: rotary media center Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 29 29

RESOURCE 4: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 4: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE Great Background material for you Press releases Fact Sheets Rotary at a glance Rotary and Polio Media resources (stories, photos, video) Rotary Public Service Announcements Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 30 30

RESOURCE 5: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 5: “Public Relations” ON THE ROTARY.ORG WEBSITE Just type in PUBLIC RELATIONS the search box and press enter OR google: rotary public relations – 1,240 items to review AND log in to “My Rotary” on the rotary.org website and view all of the Learning & Reference materials available to you in the PR field Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 31 31

Publicity, Public Relations, and Public Image Future Vision Plan Update, Nov 2008 Publicity, Public Relations, and Public Image What is the difference? PUBLICITY the act of creating a good opinion among people about your Rotary Club OR creating information that make people notice your Rotary Club Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 32 32

Publicity, Public Relations, and Public Image Future Vision Plan Update, Nov 2008 Publicity, Public Relations, and Public Image What is the difference? PUBLIC RELATIONS the relationship between your Rotary Club and the public Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 33 33

Publicity, Public Relations, and Public Image Future Vision Plan Update, Nov 2008 Publicity, Public Relations, and Public Image What is the difference? PUBLIC IMAGE is the concept that the ideas and the opinions that the public have about your Rotary Club may or may not be what they really are Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 34 34

What is the image of Rotary in your community? Future Vision Plan Update, Nov 2008 What is the image of Rotary in your community? Focus on “Rotary” - not on your club and not on your particular members If you asked someone on the street IN YOUR COMMUNITY: Would they know what Rotary is? Would they know what Rotary does? Let’s Discuss Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 35 35

What is the image of Rotary in your community? Future Vision Plan Update, Nov 2008 What is the image of Rotary in your community? Focus on “Your Rotary Club” and not on your particular members If you asked someone on the street: Would they know there is a Rotary Club in your community? Would they know what your Rotary Club does in your community and beyond? Let’s Discuss Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 36 36

Every 4 years, RI surveys 1,000 people in each of 6 countries Future Vision Plan Update, Nov 2008 Who Knows What About Rotary – From Jan 2012 The Rotarian Magazine – page 53 Every 4 years, RI surveys 1,000 people in each of 6 countries In 2010: Argentina, Australia, Germany, Japan, South Africa, USA: To gauge the general public’s awareness and perception of Rotary The results are consistent with those found in 2006 Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 37 37

62% of the non-Rotarians recognize the Rotary name, Future Vision Plan Update, Nov 2008 Who Knows What About Rotary – From Jan 2012 The Rotarian Magazine – page 53 62% of the non-Rotarians recognize the Rotary name, but of those, only 37% have some familiarity with WHAT ROTARY DOES In other words, while respondents had heard of Rotary, they knew little about its activities Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 38 38

Who Knows What About Rotary – From Jan 2012 The Rotarian Future Vision Plan Update, Nov 2008 Who Knows What About Rotary – From Jan 2012 The Rotarian When asked to describe Rotarians, 65% answered “charitable, respected, and caring” But only 26% described them as women and men and 50% described them as men only Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 39 39

Who Knows What About Rotary – From Jan 2012 The Rotarian Future Vision Plan Update, Nov 2008 Who Knows What About Rotary – From Jan 2012 The Rotarian The public’s interest in joining a Rotary Club is low 16% of the respondents said they would likely join a Rotary Club 60% said they would be unlikely to join Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 40 40

Who Knows What About Rotary – From Jan 2012 The Rotarian Future Vision Plan Update, Nov 2008 Who Knows What About Rotary – From Jan 2012 The Rotarian The survey included a cross section of each country's population by: age, gender, income level, and education level. Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 41 41

Who Knows What About Rotary – From Jan 2012 The Rotarian Future Vision Plan Update, Nov 2008 Who Knows What About Rotary – From Jan 2012 The Rotarian In Japan, 67 percent of respondents, age 40 or older, said they had heard of Rotary, compared to only 38 percent of those younger than 40. Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 42 42

Who Knows What About Rotary – From Jan 2012 The Rotarian Future Vision Plan Update, Nov 2008 Who Knows What About Rotary – From Jan 2012 The Rotarian In Argentina, 63 percent of the highest income bracket had heard of Rotary, while only 20 percent of the lowest income bracket had heard of Rotary. Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 43 43

Who Knows What About Rotary – From Jan 2012 The Rotarian Future Vision Plan Update, Nov 2008 Who Knows What About Rotary – From Jan 2012 The Rotarian CONCLUSION: Clubs may need to gain a better understanding of what would increase interest among younger professionals. Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 44 44

Who Knows What About Rotary – From Jan 2012 The Rotarian Future Vision Plan Update, Nov 2008 Who Knows What About Rotary – From Jan 2012 The Rotarian Pauline Leung, Rotary’s Public Image general coordinator says: Building familiarity is not easy We must have consistency when promoting the image of Rotary. Rotarians should receive training so they can clearly express our position, our vision, our values, and our areas of focus. Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 45 45

Who Knows What About Rotary – From Jan 2012 The Rotarian Future Vision Plan Update, Nov 2008 Who Knows What About Rotary – From Jan 2012 The Rotarian Boosting awareness alone will not be enough: to get the public to readily associate Rotary with good works OR to generate greater community involvement. Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 46 46

How can our clubs do better at Public Relations? Future Vision Plan Update, Nov 2008 How can our clubs do better at Public Relations? In many communities, very few people even know a Rotary Club exists. How can our clubs do better at Public Relations? Breakout session – Let’s Discuss Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 47 47

How can our clubs do better at Public Relations? Future Vision Plan Update, Nov 2008 How can our clubs do better at Public Relations? Visibie, sustainable hallmark projects Promoting club activities and programs in the press Signage Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 48 48

How can our clubs do better at Public Relations? Future Vision Plan Update, Nov 2008 How can our clubs do better at Public Relations? Web presence Individual Rotarians keeping Rotary in the forefront of their personal & business life Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 49 49

Your Club’s PR Checklist Future Vision Plan Update, Nov 2008 Your Club’s PR Checklist Check your PR Checklist Do your members realize the importance of getting Rotary's positive image out to the public. Does your club have a Public Relations Chair and Committee? Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 50 50

Your Club’s PR Checklist Future Vision Plan Update, Nov 2008 Your Club’s PR Checklist Check your PR Checklist Do you know the media in your area? Editors, reporters names, phone numbers, email addresses? Do you send out press releases? How often? Rotary Theme Months, Rotary Theme Days Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 51 51

Your Club’s PR Checklist Future Vision Plan Update, Nov 2008 Your Club’s PR Checklist Are there News media as members of your club? Do you have a “News Media” Theme Week at a weekly Rotary meeting? Ask a news media member to be your speaker? Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 52 52

Your Club’s PR Checklist Future Vision Plan Update, Nov 2008 Your Club’s PR Checklist Who are your publics? Who are your audiences? Tools of the trade Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 53 53

Who Are Your Publics? Who are your publics? Who are your audiences? Future Vision Plan Update, Nov 2008 Who Are Your Publics? Who are your publics? Who are your audiences? Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 54 54

Public Relations In Action – Role of your Rotary Club Future Vision Plan Update, Nov 2008 Public Relations In Action – Role of your Rotary Club All Rotary clubs have audiences with whom they should communicate: the media local government officials the business community civic leaders and other organizations qualified prospective members Your current members people directly affected by Rotary service projects. Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 55 55

Public Relations In Action – Role of your Rotary Club Future Vision Plan Update, Nov 2008 Public Relations In Action – Role of your Rotary Club Public Relations in Action is : Developing a message for these audiences finding an appropriate way to deliver it Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 56 56

News Releases and Club Bulletins Your District Newsletter Websites: Future Vision Plan Update, Nov 2008 Tools of The Trade News Releases and Club Bulletins Your District Newsletter Websites: Rotary International District Website Your Club’s website Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 57 57

Tools of The Trade Electronic Media: Future Vision Plan Update, Nov 2008 Tools of The Trade Electronic Media: Does Your Club have a Twitter Account, Blogs, a Facebook Page Do you send videos to You Tube Is your Rotary Club LinkedIn? Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 58 58

Grants were awarded to districts worldwide on a competitive basis Future Vision Plan Update, Nov 2008 Public Image Grants Public Image Grants were designed to assist districts to reach the general public by promoting Rotary and improving Rotary’s public image. Grants were awarded to districts worldwide on a competitive basis Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 59 59

Public Image Grants enable districts to place: Future Vision Plan Update, Nov 2008 Public Image Grant Public Image Grants enable districts to place: television and radio public service announcements (PSAs) billboards banners ads newspaper supplements in their communities. Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 60 60

Public Image Grant and Humanity In Motion Future Vision Plan Update, Nov 2008 Public Image Grant and Humanity In Motion Districts were strongly encouraged to utilize pre-produced Humanity In Motion materials to help promote a consistent message. available on the Rotary.org website and can be customized to suit your District . Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 61 61

Future Vision Plan Update, Nov 2008 Public Image Grants Only districts were eligible to apply. One application will be considered per district. Grants of up to US$15,000 per district were available until funds were depleted. Districts must contribute a minimum of one-third of the total grant amount requested. Funds were awarded on a competitive basis based on the quality of the application and to ensure an equitable spread of Rotary promotion worldwide. Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 62 62

PR Grant and Humanity In Motion Future Vision Plan Update, Nov 2008 PR Grant and Humanity In Motion 2013-2014 Multi District Grant Application: Rotary Districts: 7070 and 7080 (south central Ontario) $17,000 Same Public Service Announcement to air in Mid Jan thru mid Feb 2014 CTV Television Network in Canada aired the 30 - second Rotary Humanity In Motion Public Service Announcement “You Are The Missing Piece” (many spots in prime time) on CTV and CTV Two Coverage: most of Ontario to more than 3 million viewers, targeting adults, 30 to 54 years of age. We got this grant Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 63 63

Public Image Grant and Humanity In Motion Future Vision Plan Update, Nov 2008 Public Image Grant and Humanity In Motion Humanity In Motion Television Public Service Announcement entitled “The Missing Piece”…. It goes like this ….. “Making the world a better place is an intricate puzzle and piece by piece , the women and men of Rotary have worked hard to fight hunger, promote literacy, and move the world toward peace. But there is still much to be done, still some missing pieces, and one of those missing pieces is you. Learn how you can help Rotary put together a better world at Rotary.org…Rotary… Humanity in Motion.” Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 64 64

Public Image Grant and Humanity In Motion Future Vision Plan Update, Nov 2008 Public Image Grant and Humanity In Motion Be sure to go to the rotary.org website . Click on Humanity In Motion and look at the television public service announcements, and see the one called “The Missing Piece” The PSA asks the viewer to: go to rotary.org or our new landing page: www.joinrotaryontario.com to learn more about Rotary challenges them to join Rotary. Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 65 65

Public Image Grant and Humanity In Motion Future Vision Plan Update, Nov 2008 Public Image Grant and Humanity In Motion 2014 -2015 No grant from Rotary International District is looking at a PR firm for some ideas $$$$ from some Rotary Clubs in our District Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 66 66

Future Vision Plan Update, Nov 2008 Humanity In Motion Does your club use the “Humanity In Motion” and “This Close” Public Service Announcements?: ARE YOU USING THE ADS: ON YOUR WEBSITE, ON YOUR FACEBOOK PAGE IN YOUR BULLETIN IN THE LOCAL PAPER, ON RADIO, ON TV? Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 67 67

Future Vision Plan Update, Nov 2008 Your club media plan It’s September 27, 2014 and you are Incoming President. It’s time to put together Your Club’s MEDIA Plan for your year as President: Your task: DEVELOP A CLUB MEDIA PLAN Consider the following factors: Newspaper Internet TV Radio Billboards Other Media Club Brochure Fundraisers Feature Articles in your local media Breakout session Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 68 68

Public Relations Writing Future Vision Plan Update, Nov 2008 Public Relations Writing The ability to write easily, logically, and succinctly is vital in public relations. The object of most PR writing is to grab the reader’s attention. Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 69 69

Public Relations Writing – PIPR-2 Future Vision Plan Update, Nov 2008 Public Relations Writing – PIPR-2 Most press releases and other written communications for the media use an inverted-pyramid style: the most important and relevant information at the top (THE LEAD) followed by gradually less important information. Lead Most Important Information Additional Facts Background Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 70 70

Public Relations Writing Future Vision Plan Update, Nov 2008 Public Relations Writing The headline and the first sentence are the two most important parts of a press release. Make sure they are compelling enough to draw the editor or reporter in. Use active verbs in headlines, making them brief and to the point. Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 71 71

Public Relations Writing Future Vision Plan Update, Nov 2008 Public Relations Writing LEAD PARAGRAPH: Include the five Ws in your first paragraph, ideally in the first sentence: • Who? The main focus of your story — a person or group of people that is the essential element of the story • What? The event or project with which your club is involved • Where? The location of the event, including a street address • When? The time, day, and date of an event or the time period involved for a person or project • Why? The reason this event, person, or project is significant to the general public Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 72 72

Public Relations Writing Future Vision Plan Update, Nov 2008 Public Relations Writing SOME TIPS ON NEW RELEASES: Develop a well-thought-out “news hook,” a persuasive reason for the news media to pursue a story. The news hook provides direction to the rest of the release. Always define Rotary as “a global network of community volunteers” in the release. Determine who will be the contact person for media inquiries, and place that person’s name, e-mail address and phone number in the upper-left corner. If your club Web site is current, also include the Web address. Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 73 73

Public Relations Writing Future Vision Plan Update, Nov 2008 Public Relations Writing SOME TIPS ON NEW RELEASES: Keep your release concise. State opinions in quotes from club leaders, project beneficiaries, or person being featured or honored. Decide what information is necessary and then focus on one or two main points. Limit the release to one page. Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 74 74

Public Relations Writing Future Vision Plan Update, Nov 2008 Public Relations Writing The Last Paragraph : Rotary Fact Sheet: A fact sheet provides details about Rotary programs to ensure journalists have accurate background information. You can download Rotary fact sheets, on many Rotary topics and themes, from the Public Relations section at www.rotary.org. Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 75 75

Public Relations Writing Future Vision Plan Update, Nov 2008 Public Relations Writing The Last Paragraph : Here is one that I often use: Rotary is an a global network of community volunteers , business and professional men and women, united worldwide, with more than 1.2 million members in over 200 countries. We provide humanitarian service, and build goodwill and peace in the world. The Rotary Club of Oshawa-Parkwood has been serving the Durham Region for over 37 years through various local and world community projects. If you would like to learn more about Rotary or become a member, please call Rotary Club Director Lennis Trotter at 905-576-6869 or visit our website at www.rotaryoshawa-parkwood.org Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 76 76

Public Relations Writing Future Vision Plan Update, Nov 2008 Public Relations Writing Let’s go to PIPR-2 and let’s do a Headline and The Lead paragraph for the Belleville Intelligencer newspaper, Here are the facts: Rotary Club of Belleville is holding the Belleville Ribfest 2015 on June 27 - July 1 at Rotary Park in Belleville Lots of entertainment, food, drinks, etc Free parking and bus shuttle Proceeds go to various Rotary projects in the community and world wide 10 minutes, in groups, select one spokesperson to read your paragraph Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 77 77

PIPR-3: 44 PR Resources & Ideas Future Vision Plan Update, Nov 2008 PIPR-3: 44 PR Resources & Ideas Let’s look at PIPR-3 : 44 PR Resources and Ideas: As we look at them, think of what your club is doing now and the new resources and ideas that it can do and use from this list of 44 (A Very Powerful Tool) Here is a GOAL: What if your club could adopt one new idea or use one new resource per month for the next 44 months Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 78 78

Future Vision Plan Update, Nov 2008 Rotary Leadership Institute – Part III Public Image and Public Relations We have just skimmed the surface of Public Image and Public Relations If you would like a copy of this presentation, look on the District website www.rotary7070.org under the PR tab. dave.f.andrews99@gmail.com Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 79 79