Newcomer, Morris & Young for Integrated Advertising, Promotion, and Marketing Communications, 7e Clow and Baack 1.

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Presentation transcript:

Newcomer, Morris & Young for Integrated Advertising, Promotion, and Marketing Communications, 7e Clow and Baack 1

 Largest hospital in the area  Providing healthcare for over 90 years  Cutting-edge technology and superior service  Passionate patient care 2

 Founded in 1987  Full-service agency  Divisions with Newcomer, Morris and Young  Website development  Graphic design  Video production  Multi-media productions  Alternative marketing 3

 Promote brand  Patients have a choice in health care  Major competitor  Location downtown  Close to physician offices  Not ideal in terms of traffic and accessibility  Faith-based facility base on mission of Franciscan Missionaries of Our Lady 4

 Acknowledge patients have a choice  Promote quality of care  Promote St. Francis as first and only choice  Reach multiple target markets  Elderly  Minorities  Young families with children 5

 Print  Outdoor  Television  Website 6

7 My first and only choice.

8 Future of Healing. Tradition of Caring.

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13 Chamber of Commerce Quarterly Advertisement

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19 Pediatrics Girl Nurse

20 Pediatrics Boy Hero

21 Pediatrics Boy Bath

22 Depression

23 Dementia

24 Anxiety

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