Core Concepts All media messages are CONSTRUCTED Use Specialized Techniques and Language Includes TEXT—what you SEE and HEAR Includes SUBTEXT—your INTERPRETATION
1. Association2. Bandwagon 3.Beautiful People4. Celebrities 5. Experts6.Explicit Claims 7.Fear8.Intensity 9.Maybe10.Plain Folks
Preceding Counter Ads Courtesy of : Counter Ad Contest: Take an ad and change it into a counter ad, delivering a more truthful or constructive message using altered images, words or persuasion techniques. More Info.:
TASK: Create a counter ad to an existing advertisement for sun/skin care product, delivering : a more truthful or constructive message alter the original ad’s images, words or persuasion techniques
Select a SPECIFIC ad to respond to Choose a TOPIC to focus on Include a minimum of TWO facts from your research (Science World article, Teen Health and Wellness online) Incorporate specific PERSUASIVE TECHNIQUES into your counter ad
Sun Safety Sun Protection Methods UVA/UVB radiation SPF Scale/Broad Spectrum Protection Skin Cancer/Melanoma Sunburns Long Term Effects of Sun Exposure Preventative Screening/Skin Checks Indoor Tanning Sunless Tanning