Cooperative Destination Marketing Jamestown-Yorktown Foundation Board of Trustees Jamestown-Yorktown Foundation, Inc., Board of Directors 2011 Spring Joint Board Meeting Marketing Committee, May 12, 2011 Presenters: Mrs. McConnell, The Colonial Williamsburg Foundation Mrs. Bak, Jamestown-Yorktown Foundation

Destination Campaign Components  Television Advertising  Rich Media, Banners & Search Campaign  Destination Website  Public Relations  Research

Flash Banners and Rich Media Flash Rich Media

Website Refresh New Header New Navigation Bumper Redesign Promotional Copy & Gallery Display

TV Media Plan MARAPRMAYJUNJULAUG New York Philadelphia Washington DC Raleigh –Durham 17 Weeks 16 Weeks 2011JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDECDisplay Search 2011 Print

Virginia Tourism Corporation Partnership  VTC spot will be rotated in same TV market  Colonial Williamsburg & Jamestown Settlement in new spot  $446,705 VTC investment

Year-Round Public Relations  Paid national public relations representation  Press trips  Media appointments  Representation at top media marketplaces  Focus on the “destination story”

Destination Marketing Plan Summary  Television Advertising  Rich Media & Search Campaign  Destination Website  Public Relations  Research

America’s Historic Triangle Program  Tickets and Packages  Online Display Advertising  Paid Brochure Distribution  Print Advertising

Four-Site Value Ticket and Package  JYF advertises and promotes Four-Site Value offer  One ticket to Jamestown and Yorktown sites

Onsite Promotional Opportunities Colonial Williamsburg Visitor Center Jamestown Settlement Lobby Kiosk

Thank you